10 Things Your Intranet Could Be Doing For Employee Engagement

Engaged employees will deliver more to your organization when they are equipped with the tools to do their job effectively. Employee intranets can help to create an experience that engages employees, fosters collaboration and productivity, encourages innovation, strengthens culture, and becomes an integral part of the employee experience and engagement.

Check out the insightful Infographic below, courtesy of Gagen MacDonald, that lists 10 things your intranet could be doing for your business right now. The Infographic, using case studies and statistics, elaborates on how Intranets can help to transform your business by:

  1. Engaging Employees
  2. Creating Employee Advocates
  3. Driving Collaboration
  4. Increasing Speed to Innovation
  5. Retaining Talent
  6. Reducing Information Overload
  7. Increasing Efficiency
  8. Enabling True Mobility
  9. Saving You Money
  10. Making Your Employees Happy

Employee Engagement & Intranets

13 ways to increase your e-mail open rate [Infographic]

Do you know what your e-mail open rate is?

It all starts with the subject line. The subject line of an e-mail is crucial in getting prospects to open it. The subject line will determine the success or failure of your campaign. If your e-mail is not opened, then all of your hard work in creating the campaign has gone to waste.  You want prospects to feel like they must open, read and act on your email.   When your prospect is not expecting to hear from you, or may not even really know you, so probably has not built that trust for you, the subject line can present quite the challenge.

In our Infographic below, we share some of our top e-mail secrets with you.  These are some great techniques to help your e-mail get opened and read:


Top 13 Ways Advisors Can Increase E-Mail Open Rates [Infographic]

Content Marketings Tactic Your Competitors are Neglecting

Content marketing may be the most important trend in digital marketing today. Industry surveys indicate that B2C businesses will spend on average 32% of their total 2016 marketing budgets on content marketing1. Its power as a lead generator is unmatched, and if you’re not doing it—and doing it right—you’re missing a critical piece of your marketing puzzle. Worse, you could be losing business.

Ok, ok, you’ve heard this before, right? The benefits are well documented. Experts will tell you that content marketing:

1) Builds awareness

2) Helps customers find you

3) Establishes you as a thought leader

All those are true, but there’s one major benefit that even experts often overlook, and that is: content is key to creating an irresistible brand.

What is a brand and how is it connected to content marketing?

A brand isn’t just a logo, typeface, and slogan. Your brand is the entire personality of your company. Think of it as the feelings and emotions that are evoked within a customer when they hear your name.

Brands are built slowly, piece by piece with each point of contact between you and your customers. Every ad, email, tweet, and blog post adds to your brand. Over time, good branding creates trust, establishes value, and fosters a sense familiarity.

In 2016, content marketing could be the most important tool for building your brand.

Why is content marketing so critical to creating a brand?

When you view your competitors’ websites, display ads, or marketing emails, do you ever feel they all look very similar? That’s no accident.

Today’s smart web developers and digital marketers know what makes people tick (and click!), and websites are finely tuned to be efficient and effective. The best digital practices are always emulated, borrowed, and replicated. This improves user experience, but as everyone copies the same successful strategies, variety and uniqueness decrease. This leaves many sites looking like they’re cut from the same template, because they are.

If you want to stand out from the crowd, you need a new technique to differentiate. So what’s the best way to differentiate online today? Yep, you guessed it: content marketing.

Content marketing establishes your unique value proposition

More than any other aspect of your online presence, content marketing allows you to communicate your unique value proposition; the aspect of your business that tells customers “this is why you should choose me instead of my competitors”.

Content marketing gives you the time, space, and freedom to engage deeply with customers—something that’s impossible to do in a 728 x 90-pixel banner ad.

Best of all, content marketing brims with real personality because it captures your own voice. Content takes your business beyond a robotic marketing slogan. Sure, the tone of your content should be professional, but when that tone echoes your individuality, you stand out from a noisy field of competitors.

3 simple tips to creating content that makes your brand shine

  1. Produce content that reinforces your points of difference

Before you write, ask yourself: how do my skills, my experience, my expertise, solve customers’ problems better than my competitors? The answers are your points of difference and combined they form your unique value proposition. Write them on a sticky note and place it next to your monitor.

If your content clearly demonstrates your points of difference, customers will understand exactly why they need to choose your business.

  1. Think of content as the evidence that supports your marketing claims

Say your company’s slogan is “Manitoba’s Master of Tax Minimization”. That’s a bold statement, but why should customers believe you? In the past, businesses relied on word of mouth and testimonials to substantiate these claims. Today, content marketing is the tool that proves your expertise to millions of skeptical customers before they ever do business with you.

  1. Be consistent and find your own voice

Decide on a style and vocabulary that reflects you and your business. A casual and accessible tone is effective for some audiences while others expect you to be formal and authoritative. Whichever style you choose, be sure that it carries your personal voice. This will build stronger connections, and ensures that your content feels fresh.

Summing up

Good brands are not created by telling customers why your business is great, they’re created by demonstrating it. And in today’s competitive digital landscape, content marketing is the most powerful tool for proving your value and building a business that gets noticed in a crowded marketplace.


1 B2C Content Marketing: 2016 Benchmarks, Budgets and Trends — North America, Content Marketing Institute. (Published: October 14, 2015).

15 Awesome Web Portal Examples


This post was authored by Martin Yan and originally appeared here on Liferay.com


As a web-based platform, a portal allows users to connect with one another and find content that is relevant with ease and simplicity. It combines information from different sources into a single user interface.

The portal’s functionality can provide a far-reaching impact on an organization and its processes. In fact, many companies throughout various industries are employing a portal platform. They include the following:

Banking & Insurance Portals

Web Portal Example - Santander Retail Banking Portal - Liferay Portal

Santander Bank, Retail Banking Portal

As one of the largest banks in the eurozone, Santander looked to build a new enterprise web platform that would integrate with existing software (CMS, Search Engine, Product Catalog) while allowing room for new content and features. Their site includes several retail banking features and ability to open new accounts and manage day-to-day banking operations.

CopperPoint, Insurance Portal

CopperPoint is Arizona’s largest provider of workers compensation insurance and wanted to provide a better user experience for their policyholders and agents. Their site offers a flexible web design that enables payments and account management for clients, in addition to mobile notifications, push messages, email alerts, and more.

Allianz, Wealth Management / Insurance Portal

Allianz Group, with a customer base of over 75 million, offers a site that is both dynamic and personal. With the “My Insurance Portfolio” customer site, users have the ability to retrieve historical records of purchased products and services along with integrated features to facilitate policy payments and renewals. The site also features easy-to-update contact information and communication preferences.

Patient Portals

Web Portal Example - UAB Patient Portal - Liferay Portal

UAB Medicine, Patient Portal

UAB’s top-ranked medical professionals found a platform through which they can reach many visitors and actual patients with health concerns. Their site hosts a free patient portal with a directory of various healthcare providers categorized by specialty, gender and location. It also features various subsections for knowledge about conditions and treatments, locations, contact info and FAQs.

Forest Hills Pediatrics, Patient Portal

Right off the bat, you’ll notice the beautiful layout and color scheme of the Forest Hills site. On top of that, this patient portal features the ability to request appointments and refills, review growth charts, print immunization records, and fill out surveys for check-ups and other portions of the medical record.

Certification Commission for Healthcare Information Technology (CCHIT), Patient Portal

The Certification Commission for Health Information Technology (CCHIT) introduced a new portal with content, self-paced learning, and readiness tools with the goal of streamlining the Electronic Health Record (EHR) certification training and assessment process for its clients. It’s unique in that it has the ability to host multiple, branded portals for each of its certification programs, each with their own supporting community.

Government Portals

Web Portal Example - Grants.gov Government Portal - Liferay Portal

Grants.gov, Federal Government Portal

The mission of Grants.gov is to allow applicants for federal grants to apply for and manage grant funds online through a common website. With a fully-functional government portal, the government could simplify grant management and eliminate redundancies. Grants.gov is unique in that it sends over 1 million email notifications at the public’s request and receives over 4 million page views weekly.

London Borough of Camden, Local Government Portal

With services ranging from housing control to social care, Camden wanted an online experience that was personalized for citizens and local businesses, as well as simplified with a single sign-on for streamlined services. Camden built a standards-compliance site that boasts a high level of configurability and integration capabilities (including Facebook, Google and Open ID login).

Marines, Federal Government Portal

Aside from being visually impressive, Marines host a slew of functions for both the interested applicant and average visitor. The site features personalized private home pages for applicants to access various forms along with the ability to submit questions to the Marine Corps and watch videos on demand.

Student & Faculty Portals

Web Portal Example - Stanford University Student and Faculty Portal - Liferay Portal

Stanford University AXESS, Student & Faculty Portal

Stanford University developed a consolidated online platform called AXESS for the academic community to access information and record various transactions. The portal enables functions as related to student enrollment & financials, academic advising, teaching & grading, employment & training, and workflow-enabled administrative processes. The site is based on a user-centric design with modern UX standards.

York University Passport York, Student & Faculty Portal

My.Yorku.ca is the central information source for 55,000 students and a convenient one-stop shop for both internal resources and external data. The site includes personal course information (instructor, times, course Web site, etc.), grades, student account information, subscriptions to non-York newsfeeds and more. What’s more, personal portal calendars are automatically loaded with class times and locations for registered courses while other campus events can be added if desired.

Capella University iGuide, Student & Faculty Portal

Since all their courses are hosted online, Capella needed a portal platform that could support all their various functionalities. Capella’s portal, iGuide, provides tools and relevant content for supporting learners in addition to direct access to class information, registration for classes, and bill payments upon portal login.

Intranets, Extranets, and Employee Portals

Web Portal Example - Toyota Owner's Portal - Liferay Portal

Scion Owners, Extranet

The Scion Owners site is an exclusive online resource for Scion owners. For any registered user, this site serves as a great resource for all the information you need to get the most out of owning a Scion. The well-designed extranet includes: access to the manuals and guides for your Scion, track mileage and lease details; ability to track the vehicle’s major milestones on personal timeline; notifications for upcoming scheduled services, safety recalls, and more; participation in forums, local events and articles related to Scions.

AutoZone, Employee Portal

AutoZone built an employee portal known as the Daily Online Communications (DOC) to help serve its 47,000 store employees. DOC is the place for employees to find what they need to know about their weekly tasks, benefits, and training. Also, the numerous portlets included with Liferay make any content and style changes easy and fast; this has proven beneficial in keeping information up-to-date in a fast-moving retail environment.

Saint-Gobain, Intranet

As an organization that processes several files for patents, Saint-Gobain needed a solution to help sustain innovation with speed and precision. They wanted an information systems portal that would allow users to create and manage their own pages/content. With their new site, users could contribute autonomously while having access to documents with internal doc management tools and collaborative platform communities through portlets. They also reduced their server load by half and cut maintenance costs.

Advisors: You’re Losing Clients by Ignoring This Critical Website Mistake


Financial Advisors:  What do you want your website to accomplish? What is the primary goal for your website visitors? How are you directing your visitors to accomplish these goals? If the goal of your website is to create sales and get more business, then it is important that your website has effective Call to Actions, otherwise known as CTAs. A CTA is a button or link that you place on your website to drive prospective customers to become leads by filling out a form on a landing page.

One of the most costly mistakes that we see on Financial Advisors websites is in their CTA, or lack thereof. Without a call to action, your website cannot generate leads like it is intended to do. You could write the most compelling website copy, and it wouldn’t amount to anything if a call to action wasn’t clearly defined to capture that prospects information. A clear call to action will help to increase your profits by maximizing conversions and improving user experience. In effect, it is the next stage of your sales cycle.

An effective CTA provides:

  • Focus to your site
  • A way to measure your sites success
  • Direction to your visitors

As an Advisor, you can present your services and start a conversation with people who need your help.  Use calls to action to direct visitors to a contact form, a newsletter subscription, or other call to actions such as:

  • Download an E-book
  • Make an appointment
  • Free consultation
  • Interactive Tools
  • Webinars

A call to action provides your visitor with direction and a number of different progression points. CTAs must be logical and related to the content on the page. For example, let’s say you have a CTA that asks your visitor to, “Schedule an assessment of their RRSP investment mix”. What’s a logical path to that call to action? It could be, 1) Visitor enters by searching for some tips on effectively saving for retirement, 2) Visitor likes the article and decides to look at what your practice does with respect to Retirement Savings advice and 3) Visitor sees your call to action to schedule an assessment, clicks on it and submits their contact information (first name, last name, email, etc.). Think about what your calls to action will be and plan out the path for how you want your prospects to get there.

Not many people pick up the phone these days after visiting a businesses’ website. This is why it is far better to have a softer call to action that allows you to communicate with your prospects on a regular basis.

Guide to Content Marketing