2017 State of Digital Marketing [Infographic]

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2017 State of Digital Marketing

Between social media, SEO, email marketing, analytics and, creating content, digital marketers have a lot to do these days. Digital marketing moves and evolves very quickly. It can be hard to understand what is important and what needs to be improved.

The Search Engine Journal has an annual survey where they ask digital marketers what they plan to do in the coming year. The survey asks how digital marketers set timelines for various activities, where they allocate their budgets, and how they define success.

This infographic summarizes the results of their findings in a fantastic way. There are several noteworthy results from the survey,  but one, in particular, jumps out to me. It’s interesting how inexpensive content marketing can be; 44% of respondents spend less than $300 per month on marketing their content.

2017 State of Digital Marketing

 

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