Modern organizations are increasingly seeing the value of trading in their notoriously outdated and static intranets for social and collaborative digital workplaces, but the opportunity to greater facilitate employee engagement still exists. At the recent intra.NET Reloaded Boston event, attendees were asked to consider, “What is the single most important thing for employee engagement?”
Three themes stood out among the 80+ answers collected, reflecting industry challenges and moreover the opportunities to facilitate greater employee engagement ultimately leading to a successful intranet.
“Of, by, for the people.” While a reference to the Gettysburg Address may seem a little extreme, it gives you an idea of how passionate the attendees are about “liberating” the traditional intranet and advancing it as a modern tool for employee engagement.
Whether creating a champion or rebel, empowering employees to become agents of change starts with:
Sharing knowledge by putting social tools in the hands of your employees
Allowing employees to use devices of their choosing
Creating emotion and a sense of belonging to promote culture
UX as the Key to User Adoption
The value of a productive and engaging intranet depends on user adoption, but is improving the user experience (UX) the answer? Some say yes.
L’Oréal proclaims to have devoted its energy and its competencies solely to one business: beauty. As Cara Kamenev of L’Oréal (@carakamenev) eloquently states, ”Every piece of content needs to be branded and beautiful.” When the UX reflects the culture of the organization, the digital experience becomes an approachable extension of the community that will drive adoption.
Content that Matters
“Clean out the ROT (Redundant, Outdated, Trivial) [content],” says Marcia Robinson (@MarciaRnyc) of Mercer. The cycle of improving productivity begins with making space for contextualized content that will actually help people make better decisions.
Employee Empowerment, UX as the Key to User Adoption, and Content that Matters sum up the inspired ideas resounding over the roundtable and three opportunities for employee engagement.