Entries by Kayla Shaw

Unlocking Digital: How Financial Companies Master Modern Marketing

Our new eBook, Unlocking Digital: How Financial Companies Master Modern Marketing, presents the secrets to leveraging modern marketing and scaling your business via the web. ——————————- It is safe to say that the arrival of digital has taken over marketing. Across all industries lies the challenge of keeping up with evolving digital innovation, customer behaviours and […]

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How Do Customer Experience Improvements Impact Revenue?

This post was authored by Matthew Draper and originally appeared here on Liferay.com ———————————– Without seeing detailed statistics concerning the impact of online customer experience (CX) on their company’s bottom line, many executives ask why it matters for their revenue goals. However, the online customer experience-revenue relationship has become clearer and clearer in recent years. Crucially, […]

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How to Build Customer Loyalty in the Digital Age

This post was authored by Matthew Draper and originally appeared here on Liferay.com ———————————– The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a better picture of how individuals interact with companies. However, it has also greatly […]

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Why Your Marketing Technology Isn’t Impacting the Bottom Line

This post was authored by Christine Reyes originally appeared here on Liferay.com ————— What’s the Number One Priority for Marketers Today? Do you agree or disagree with the following statement? The number one priority for marketers today is to lead the company in finding new revenue and business opportunities. The majority of business leaders would say […]

Join Veriday at the Temenos Innovation Jam!

What: Innovation Jam Miami Where: Private Key Club | Wynwood, Miami When: March 16th, 2017 ——————————————– Veriday is excited to be presenting its flagship product, Digital Agent, at the Temenos Innovation Jam on Thursday, March 16th 2017 in Miami, Florida.   The regional Innovation Jam showcases the latest demos by a variety of FinTech companies from […]

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7 Question Quiz: Are your Investment Advisors Set Up for Success?

Your Advisors need 24/7, timely marketing support to thrive and survive. As their marketing leader, you have a tough job on your hands. You have many and varied Advisors … who serve many and varied clients … in a highly regulated industry. According to Accenture, the FinTech (financial technology) revolution is upon us. Investment in […]

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How can you improve your customers’ digital experience? [Infographic]

Why is a digital customer experience strategy important for businesses? First of all, 89% of consumers began doing business with a competitor following a poor customer experience. In a real in-store shopping experience, customers tend to be more forgiving and far less quick to assign blame than in the digital world. In the digital world, the […]

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Life Insurance companies need to improve their websites, Forrester’s study finds

The number of people who conduct research online before making a purchase decision continues to increase each year. Your company website is more important than ever to your bottom line as digital touch points are continuing to reshape the customer journey and the way that Canadians are researching and buying life insurance. In a recent […]

6 Financial Marketing trends that are taking over the Wealth Management Sector

The role of the Investment Advisor is changing No longer is the Advisor the only link between the client and their investments. Robo-advisors, investment forums, trading tools and the Internet in general, has become an important part of an investor’s activities. Increasingly, the Investment Advisor is becoming just one of several in influencers. Clients are […]