Entries by Marketing @ Veriday


Life Insurance companies need to improve their websites, Forrester’s study finds

The number of people who conduct research online before making a purchase decision continues to increase each year. Your company website is more important than ever to your bottom line as digital touch points are continuing to reshape the customer journey and the way that Canadians are researching and buying life insurance. In a recent […]


Financial Advisors: Beginner’s Guide to Improving your Website’s Local SEO

Local SEO is one of the most important (and free!) online activities that you can do when building an online presence for your business. As a Financial Advisor, it is critical that you are found by your local market. By searching just one phrase, “financial advisors”, Google will output a map with all the local Financial […]

Do Advisors Really Need Email Marketing?

This post was authored by Claire Akin and originally appeared here on GuideVine. —————————- For all the fanfare social media marketing gets throughout the financial services industry, you would think email marketing is a thing of the past. But email marketing continues to be the most important marketing channel for financial advisors. For the top independent […]


Digital Transformation in the Age of Digital Disruption

This post was authored by Adrian Johnson and originally appeared here on Liferay.com It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is talking about digital transformation and how it can improve customer experience, increase revenue streams and improve operations. So what […]

6 Financial Marketing trends that are taking over the Wealth Management Sector

The role of the Investment Advisor is changing No longer is the Advisor the only link between the client and their investments. Robo-advisors, investment forums, trading tools and the Internet in general, has become an important part of an investor’s activities. Increasingly, the Investment Advisor is becoming just one of several in influencers. Clients are […]

6 Lessons from Inbound Marketing in 2016 & What they Mean for 2017 [Part 1]

Inbound marketing tactics change year-in-year-out. What are some lessons from inbound marketing to take into next year? In 2016, local search was big contributor to traffic to business websites. This will lead to a huge emphasis on improving local Search Engine Optimization (SEO) in 2017.  This is evident in the statistics below: 72% of consumers who did […]