Entries by Marketing @ Veriday

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Learn How to Put Customers First at Liferay Symposium NA

This post was written by Angela Wu and appeared here first on Liferay.com. A Conversation with Customers: Liferay Digital Experience Platform As digital transformation continues to inform the way we live, work, and play, we expect companies and brands to understand what we’re looking for. Businesses have a great opportunity to hear their customers, understand the problems they […]

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Introduction to Content Marketing for Financial Advisors

Marketing has evolved tremendously in the past decade – and more importantly the way we market to people has changed. Today’s consumers make purchasing decisions based on research they do on their own, reading online reviews, and through trust that is built overtime with an organization. We are now in the age of “Googling”. This […]

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The Road to Local Search Engine Optimization (SEO) Success

On the path to marketing a business, people can lose sight of their local audience. According to a study done by the National Public Radio, localized content had 6 times more Facebook shares than non-localized content. From increasing your website traffic to improving your clients overall experience with your business – localized marketing can do […]

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Newsletters: The Forgotten Hero of Content Marketing

Newsletters are one of the most cost-effective mediums for building relationships and maintaining contact with your customers and prospects. Despite being one of the most effective marketing tools available, this digital channel is often overlooked by digital marketers. As a Financial Advisor, Newsletters are a great way to boost your content reach, grow your contact […]

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Takeaways from the Digital Marketing for Financial Services Summit 2016

I recently attended the Digital Marketing Summit in Toronto and was a panelist on the Power Panel: Surmount Barriers to Transform your Omni-channel into a Customer Centric, High Performance Digital Ecosystem. The conference was very educational and a great way to meet industry leaders in the Digital world of Financial Services. Having learned some new […]

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Veriday Announces Sponsorship at Liferay Symposium North America 2016

Digital business technology event will showcase Veriday’s expertise and services Chicago, IL – (June 9th, 2016) – Veriday, a digital marketing and technology company, and Liferay Platinum partner, announced today its participation as a Gold Sponsor at this year’s Liferay Symposium North America. Hosted by Liferay, which makes software that helps companies create digital experiences […]

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Ignoring LinkedIn is Hurting your Advisory Firm

According to The Wall Street Journal, “At Social Media High, Facebook is the all-star quarterback, Twitter is the school paper’s editor in chief and Snapchat is the mysterious, Harley-riding transfer student. That makes LinkedIn the nerd who skips prom for the mathlympics.” However, within the financial services sector, LinkedIn is the all-star quarterback with 9 in 10 […]