Entries by Marketing @ Veriday

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3 Key Benefits for Digital Experience Platforms

This post was written by Christine Reyes and appeared here first on Liferay.com. ———————– Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience platforms are designed for companies that understand the importance of breaking down silos and bringing […]

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Omnichannel is the Key to Optimizing Customer Experiences

What does Omni-channel mean? Historically, companies were focused on providing customers with the ability to transact in the channel of their choice.  Organizations were organized around channels, and each channel’s department had their own reporting structure and goals.  The departments often encouraged channel competition, but the end result was confused customers who experienced different offers, pricing and processes in each […]

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5 Types of Content to Boost your Advisor Website Traffic

According to Marketo, “Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. Inbound marketing earns the attention of customers and makes the company easy to be found.”   There are many ways to […]

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The Digital Reality for Financial Advisors

This post was authored by Marie Swift and originally appeared here on GuideVine. Today’s most progressive Financial Advisors and Advisory Firms are embracing the PESO Model as a way to bridge traditional marketing methods and digital / mobile realities. This integrated, modern model includes Paid placements, Earned media attention, Sharing through social media and Owning online […]