Entries by Marketing @ Veriday

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3 Themes from the Digital Marketing for Financial Services Summit 2015

Last week, Veriday had the opportunity to attend and sponsor the Digital Marketing for Financial Services Summit in Toronto (#DMFS2015). The conference brought together top digital marketing thought leaders in the industry, including brands, technology solutions and agencies, with the purpose of driving thought-leadership and educating marketers on the latest in the digital marketing world. […]

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3 Ways Financial Advisors Can Better Engage Millennials

A Millennial weighing in on how to market to Millennials. How can Financial Advisors better court Millennials? Below are three strategies Financial Advisors can use to reach this non-traditional generation: 1. Change your preconceived notions. Marketing to millennials in the financial services industry has been a hot topic this past year. Millennials are often written […]

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Secrets of Content Marketing: 3 Strategies for Repurposing Advisor’s Content

This is part 2 in a series on how Advisors can get the most mileage out of their content marketing through repurposing. In part 1, we looked at the following three types of content repurposing: eNewsletters Infographics eBooks Advisors can take their existing content and multiply it by turning content and blog posts into different types of […]

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3 Reasons Why Open Source Is On The Rise

This post was authored by Martin Yan and originally appeared here on Liferay.com Has open source software now become the preferred choice for enterprises? According to a Black Duck Software report, over half of all enterprises will utilize or contribute to open source in some manner in 2015. What was once considered on the fringes of technology […]

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CPRS Toronto recognizes Veriday for “New Product or Service Campaign of the Year”

TORONTO, MAY 21st, 2015 / – The Canadian Public Relations Society (CPRS) Toronto chapter honoured the Greater Toronto Area’s best public relations (PR) practitioners last night at the annual Achieving Communications Excellence (ACE) Awards Gala.  The ACE Awards are synonymous with innovation, skill and excellence, recognizing outstanding work and distinction in the practise of public […]

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Secrets of Content Marketing: How Advisors Can Get The Most Mileage Out Of Their Content

If you are constantly looking for new content ideas and blog topics with which to engage your target audience, you could try digging a little closer to home. What many Advisors don’t realize is that they have valuable, ready-to-use content right at their fingertips. We all know that content marketing can take a considerable amount […]

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3 Opportunities for Employee Engagement

This post was authored by Shannon Chang and originally appeared here on Liferay. ———————————————————— Takeaways from intra.NET Reloaded Boston Modern organizations are increasingly seeing the value of trading in their notoriously outdated and static intranets for social and collaborative digital workplaces, but the opportunity to greater facilitate employee engagement still exists. At the recent intra.NET Reloaded […]