Entries by Marketing @ Veriday

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4 Steps That Will Minimize Your Website’s Bounce Rate

The definition of bounce rate is: “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” Ideally, your website’s bounce rate should be somewhere between 20% and 35%. However, some businesses can reduce that number below 20% with great difficulty. If your website bounce rate approaches […]

A Beginners Guide to Digital Advertising

Outbound Digital Marketing Tactics $83 billion dollars is projected to be spent on digital advertisements in 2017. There are many different types of digital ads, different pricing models, and different media types. Some ad formats can only be had on one platform; others are universal. These nuances and differences are important to every marketer who […]

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More Than Price: How Service Contributes to Experience

Consumers make purchase decisions based on many factors. Price, convenience, the value provided by purchase and service quality are four criteria that customers consider when making a purchase decision. Traditionally, the price is the differentiating factor that pushes consumers in one way or another. Distinguishing your service based on price is fine if all else […]

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Write Powerful Content: Blogs, Ebooks and More

Writing content for the web has its challenges, but if done correctly can bring positive results to your business. You may feel that you’re ready to write your first articles, but without these fundamentals in place, your writing may not return the expected results. These fundamentals of writing engaging content should help you create high-performing, web-friendly […]

Assessing the Digital Landscape for Financial Institutions

Assessing the Digital Landscape for Financial Institutions: How to Lead the Charge With People and Technology Read the eBook on Liferay’s Website Veriday is a Liferay Platinum Partner. We’ve been successfully designing and implementing solutions using Liferay since 2005. We are one of Liferay’s strongest partners because we do more than just development. At Veriday, […]


5 Useful Movie Quotes for Financial Agents

In 2012, movie theaters sold just under 1.2 billion movie tickets. Those tickets resulted in over $11.4 billion in revenue for the film industry. People enjoy movies, and they should, as movies are one of the most efficient storytelling mediums. If you watch movies with a keen eye, you will notice pieces of wisdom that […]