Michael Jordan, Mohammed Ali & Serena Williams: What They Can Teach You About Business


I’m a big sports fan. In my day to day life, I tend to think about sports a lot. I’ve come to idolize and respect athletes from many different sports and walks of life; not just because of their actions on the field (or ice, diamond, court, course, take your pick), but because of their wisdom which can be translated to many other aspects of life. Sports are a medium to build teamwork, friendship and to learn the value of hard work, all while having fun. Often lessons learned during a game can translate wonderfully to the business world. Below, I’ve compiled my top 10 favorite sports quotes that can also be related to business.

 1. “Champions aren’t made in the gyms. Champions are made from something they have deep inside them — a desire, a dream, a vision.” –Muhammad Ali (World HeavyWeight Champion Boxer)

Muhammad Ali, while being one of the greatest boxers ever, was also one of the best speakers of his era. This quote should hit home for anyone with a desire to make something of themselves, boxers and entrepreneurs alike.

 2. “The secret of winning football games is working more as a team, less as individuals. I play not my 11 best, but my best 11.” –  Knute Rockne (College Football Hall of Fame Coach)

If you work with a team at your company, this quote holds true for you. If you manage a team of people this quote should hold especially true. Great teamwork will always get more accomplished, with a higher degree of quality than a skilled performer who doesn’t work well with others whether that be on the field or work environment. Nearly every job involves teamwork.  I (and many others) believe that team synergy is one of the most important aspects of success.Just because you can’t measure the ROI of teamwork directly, the value of good teamwork is certainly not to be ignored.

 3. “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” – Wayne Gretzky (Hockey Great)

Wayne Gretzky definitely knows a thing or two about being a great hockey player, but this quote also holds true in any situation. Top performers are always ahead of the curve. That means being ready to adapt to the next shift in the market or the next challenge to overcome. The puck is a metaphor for your business. If you can stay on top of things that’s good, but if you can get ahead of the trends and be one step in front of your competitors, your business truly has the chance to be great.

 4. “Take your victories, whatever they may be, cherish them, use them, but don’t settle for them.” – Mia Hamm (U.S. Soccer Great)

I think Mia Hamm wanted to let others know that they should always be striving for greatness, no matter what field they’re in. If you just landed a big client, turned in an amazing project or just passed your sales goals, it’s important to continue to strive for the next big thing.

 5. “Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it or work around it” – Michael Jordan (6-time NBA Champion)

Michael Jordan, probably the greatest human being ever to play basketball, was a pretty competitive guy. So competitive, in fact, that when he said this he might have been talking about literally running through a brick wall because somebody said he couldn’t do it.  This quote, while it definitely applies to athletes (and people who need to get past a literal wall), it also applies to business. It’s important to keep moving forward, no matter what obstacle gets in your way, from a difficult client to a seemingly impossible engineering problem. It’s important to move forward, keep going and work around your obstacles.

  6. “It doesn’t matter what your background is and where you come from, if you have dreams and goals that’s all that matters” – Serena Williams (Tennis Superstar)

I’ll admit, this quote is a little bit of a cop-out. It can really apply to any part of your life but it applies fittingly to business as well. No matter what your goals are, it’s important to realize that nothing is impossible. Whether you want your own business to grow to become an industry giant or if you want to get a promotion, your goals can become a reality with some hard work!

 7. “Age is no barrier. It’s a limitation you put on your mind.” – Jackie Joyner-Kersey (Track and Field)

I think that this quote is very fitting in today’s rapidly changing technological landscape. While Jackie Joyner-Kersey (3-time gold medalist) was talking about competing in the Olympics against a field of much younger competition, this quote can apply to your everyday business needs as well. Adopting new technologies (for any purpose) can be beneficial to the growth of the company. That can mean anything from setting up a Snapchat or Instagram account to trying to engage the Millennials, or investing in robust ERP software, don’t let yourself fall too far behind in regards to technological trends. Be willing to innovate! Don’t let years of doing things a certain way stop you from adopting a new trend or technology, it just might help and make things easier.

 8. “As the leader, part of the job is to be visible and willing to communicate with everyone” – Bill Walsh (American Football Coach)

This quote goes out to all the leaders out there, whether you’re a team lead, manager or CEO. If you lead you should listen to the wise words of Bill Walsh. Communication is an essential part of team success. If you lead a team of people you need to be available and ready to listen to your team and ensure they are all working in tandem. This cannot be done without top of the line communication. While your team members may have very little in common with the NFL athletes Bill Walsh had on his teams, the job of a leader is the same, no matter the situation.

 9. “If you aren’t going all the way, why go at all?” – Joe Namath (NFL Hall of Fame Quarterback)

Throughout history, there are hundreds of variations of this quote, said by people from all different walks of life. It boils down to the idea of doing whatever you do to the best of your abilities, giving it your all and bringing everything you can to the table.

 10. “In baseball and in business, there are three types of people. Those who make it happen, those who watch it happen, and those who wonder what happened.”  – Tommy Lasorda, Hall of Fame baseball player and manager

This quote needs no explanation. Which one of these types of people do you want to be? The choice is up to you!


What do you think of our list of quotes? Let us know your favorite sports and business quotes. We’d love to hear from you on Twitter: @VeridayHQ #MotivationMonday

10 Technology Trends & Predictions You Should Pay Attention to in 2017 (Part 2)

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Welcome to Part 2 of our 10 Trends To Watch: 2017 series. In part 1 we talked about some technologies that have the potential to disrupt markets and a business model that appears to be on the rise. In this article, we’re going to talk about a few more technologies and business models that might change the world, a growing trend to be concerned about, and the ongoing trend of shifting demographics across the consumer market.

6. Voice Search

Voice search technology has been around for a few years now (can you believe Siri is about 5 years old?) but with developments in Artificial Intelligence and machine learning, as well as evolving consumer habits, voice search is becoming more common. In turn, it is becoming more integral to Search Engine Optimization. Major tech companies are realizing this trend, especially with the proliferation of mobile device use and the convenience of an accurate voice search bringing value to users, not only to the “mobile-centric” millennials and Generation Z but also to older generations. 55% of teenagers and 56% of adults use voice search daily and the trend is not showing signs of slowing down.

Amazon, Microsoft and Apple each currently have their own digital assistant, Alexa, Cortana and Siri respectively. They allmake voice search a more pleasant experience for theuser by communicating results back verbally, limiting the amount of focus the user needs to put on their screen. Other technology companies are not far behind, either developing their own digital assistant or working out a deal with one of the 3 companies previously mentioned in order to use their digital assistant.

These developments in voice search and digital assistant technology are occurring in large part due to advances in AI and voice recognition which makes the search more accurate and user friendly, providing them with the results they wanted.

With Alexa being introduced by Amazon, continual improvements in AI and voice recognition, there is very little doubt that voice search will continue to be a major focus for technology companies in 2017. Marketers also need to embrace the trend, tailoring their terms and SEO strategy to embrace voice search.  After all, it’s the future of mobile in a mobile future.

7. Cybersecurity

2016 was a year where several high-profile cyber attacks dominated the news cycle. Anyone, from private individuals, to businesses, to government organizations; it seems that nothing is safe from hackers.

With the huge amount of personal, confidential, or strategic business information online even the least technologically inclined people are aware of online threats and that they have information that could be lost to hackers. The risks of lax cybersecurity are there for everyone using the internet and while security experts and long-time internet users have been aware of the problem for decades, it seems as a result of highly publicized events that everybody and their grandmother is aware of risks online.

Nefarious groups and individuals attacking businesses with a variety of ransomware, phishing attacks and other methods of breaking online-security is nothing new. 2016 brought a new level of attention to the subject thanks to cyber attacks on power companies, hospitals and most notably the attack on the Democratic National Convention and the many email controversies surrounding the last Presidential election.

In 2017, organizations of all kinds should reconsider the defenses and systems in place to deal with a potential cyber attack. While there is very little anyone can do to preemptively strike against potential hackers, you can can invest in top of the line security, use cloud storage and maintain high employee awareness about potential threats. There must be a protocol in place for when a hack does occur to limit the damage and protect confidential information as much as possible.

In a report sponsored by Intel’s cybersecurity solutions provider McAfee, called “Net Losses – Estimating the global cost of cybercrime” released by the Centre of Strategic and International Studies (CSIS), it was estimated that cybercrime costs businesses $400 billion worldwide.

For these reasons, organizations will open a dialogue (and their wallets via investments) about internal cybersecurity this year. Security experts and firms will be in high demand and there will be plenty of discussion on how to motivate employee awareness about the threats.

8. Autonomous Vehicles

If the Consumer Electronics Show 2017 was any indication it will be a big year for automakers utilizing technology and preparing for the era of autonomous vehicles. Google has been exploring the technology for quite a while now but 2017 has signaled that other automakers and new entrants to the automotive industry will begin exploring the technology. Companies like Uber, Amazon, Microsoft and Apple are investing in self-driving technology. Automakers are also leading the trend with firms like Ford, GM, Honda, Tesla and new entrant to the autonomous-electric vehicle segment, Faraday Future, exhibiting their progress with the technology at CES 2017.

In addition to the cars themselves, ancillary technologies for these vehicles are being developed to support efforts of the automakers with companies developing sensors, bandwidth solutions and software to operate the vehicles. These technologies, while by no means new, need to be refined before they can safely be sold to consumers. The internet connection of the cars must be perfect and the software must be flawless, with any failure likely to lead to a crash, potentially tarnishing public perception of the technology.

While we won’t see any self-driving cars on the road this year, 2017 is the year that self-driving vehicles will become mainstream. Governments will consider their potential implications, companies will continue to refine and develop the necessary technologies to operate the vehicles, keeping the terms “autonomous vehicles” and “self-driving cars” in the news for 2017.

9. Drone Delivery

Another technology that may not make its official debut in 2017, but will be at the heart of 2017 conversations about supply chain management, delivering goods and the potential for automated delivery with no need for human hands (or eyes).

The reason it may not debut in 2017 is not because the technology is not available yet, drones have been in use by the military for years now, and consumer drones are available to the public at a fairly low cost. Sure, the technology for automated drone delivery is still a few years away but that’s expected.

Right now the issue with drone delivery is the fact that governments ban the flying of drones over populated areas in the United States and the fact that non-commercial drones (owned by hobbyists) have had some run-ins with air traffic.

Drone delivery will be a popular topic in 2017. Many companies including Amazon, Google, Walmart and many VC funded startups are right on the precipice of being able to utilize drones for delivery. The biggest issue and conversation points will involve the general safety of drones (you don’t want them to land on someone by accident or fall out of the sky), the ability for drones and other aircrafts to coexist in the same airspace (or the ability for governments to split the airspace in a way that works for both human controlled aircraft and drones) and ensuring a positive public perception of drone delivery in general.

The conversation regarding drone delivery in 2017 will center around the legality and safety issues of drones. Once those issues are dealt with the delivery industry should be able to continue full steam ahead. The current regulatory situation, mixed with the willingness of companies to invest in drone delivery makes this  a very interesting trend to monitor.

10. Millennials and Generation Z

It’s not exactly a trend, but definitely a shift in power, momentum and the beginning of a drastic change in the demographics of many markets. In 2017, millennials are projected to spend $200 Billion worldwide, and are projected to collectively spend $10 Trillion dollars in their lifetime. This fact coupled with the fact that 10,000 baby boomers retire daily (with the oldest members of the group beginning to age into their 70s) means that businesses are going to need to begin replacing their current generation of customers with a new generation, one that is mobile-centric, tech-savvy and responsive to different factors then the baby-boomers.

Gen Z, while its members range from recent college grads to toddlers, will have (and already has) an extreme impact on the economy. While this generation will be more educated, more likely to multitask and slightly more ambitious (in regards to owning a business or changing the world) than millennials, the two groups still have much in common; from their love of screens, to their social decision making style and constant viewing of content. A lot of the traits that make millennials seem “millennial” are present in Gen Z, just more extreme.

Compared to Baby-Boomers and Gen Xers, Millennials and Gen Zers are focused on technology, are extremely social, and listen to their networks when making decisions. They do not like to be interrupted or bombarded with ads and they do not wish to be solicited by companies. If they have a question they will ask, likely over Facebook, and expect a response ASAP.

This means that brands must begin to cater to these generations to continue to grow and thrive as businesses. That means engaging with them through creative, fun content that they can share with their friends. It means being present on the newest, coolest social media platforms to get an audience for your product. For some firms it might mean a complete overhaul of your business strategy.

It may not be a trend, but the youngest Baby-Boomer is 53 today, the youngest member of Gen X will turn 40 within the next 5 years. The future is now, and 2017 is the year to adapt.


So what do you think about my Top 10 Trends of 2017? Do you agree with them? What trend are you most excited about this coming year? Is it AR? (Mines AR). What trend most concerns you? Let us know on Twitter @VeridayHQ #TrendsToWatch

10 Technology Trends & Predictions You Should Pay Attention to in 2017 (Part 1)

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Another year  is upon us and another year of trends are soon to unfold. In 2016 we saw the proliferation of wearable technology, “Smart” homes, cyber attacks and 3-D printing. What will hit it big in 2017?

This year appears to be the year that Artificial Intelligence (AI) and Machine Learning hit their full stride, moving past the prototype phase and beginning to appear in consumer technology. Another massive trend to expect is increased focus on cybersecurity, both for private firms and for government institutions. After the Russian hacking scandal involving the Democratic National Convention, the general population is now aware of the risks cybersecurity aims to curtail.

Without further ado, here are the top 10 trends that I’ve picked to take over in 2017:

  1. Block chain
    One technology that has really started coming into its own is the development of blockchain. Blockchain is a distributed database that maintains a continuously growing list of ordered records, called blocks. It was initially described in the early 1990s but only first came to use in 2008, as the database behind bitcoin, an online cryptocurrency. The distributed ledger records transactions publicly and the most attractive facet of blockchain is that records are maintained automatically with no trusted administrator needed.Why are blockchains trending this year? Companies are beginning to see the value that the database can provide, keeping paper trails of all transactions.  Whether financially related or not, blockchain has a lot of value in today’s increasingly digital world. There are 3 main reasons why blockchain is a valuable database with potential for widespread use:

    1. The first benefit of blockchain is that any type of asset can be transferred using the database. It is not limited to financial transactions (as it is currently used for with Bitcoin) so it is a valuable tool for trade.
    2. The second benefit of blockchain is its use as a “truth-machine”. The database itself is quite complicated and difficult to explain. It’s more of a thesis paper than a blog post, but the automated method in which transactions are recorded using “nodes” has a high level of reliability and openness. Companies add additional information to a blockchain transaction, embedding that information in the ledger. Once a block is updated, it can’t be changed; creating a permanent, unalterable record. This application of the database could be used as a registry of anything needing to be tracked such as land titles, luxury goods or any good the user wishes to track.
    3. The third main benefit to companies using blockchain, and the third reason why it will be a trend in 2017 is the most ambitious application with the most potential upside. The third potential benefit is using blockchain as a database to execute “smart contracts”, programming conditions into the blockchain (which is already done by Bitcoin) that will execute transactions automatically given certain conditions. This would have many uses, both in financial services and in other industries, such as delaying payment until services are rendered, recording and automatically transferring funds and managing partner relationships.

    While these applications of blockchain would operate slightly differently from Bitcoin, the general use would be the same, an automated secure ledger. Banks and technology companies across many industries are exploring potential uses for blockchain such as issuing credits or tokens as part of a customer reward program, automatically transferring capital between funds given certain conditions or simply as a smart-ledger that can issue payments to accounts automatically.

    While traditional financial institutions may not be able to adopt the technology into their service offerings this year, 2017 will be a year when blockchain is investigated and developed for use by those institutions in the future. In 2017 expect to see financial service and technology start-ups begin to fully utilize blockchain, using it to capture market share in both developing markets and in established sectors of the FinServ industry.

  2. Artificial Intelligence
    It seems nearly everything can be made to be “smart” these days; from the development of autonomous vehicles, to digital assistants giving near human-like answers, to fridges that know how cold they should be. Every product under the sun is being developed with an internet connection so it can collect data to help make better choices.This data clearly needs to be analyzed before decisions can be made and people don’t want to access logs and spreadsheets to do that. In some applications, that isn’t even possible. That is where AI technology comes into place. 2016 saw some fantastic developments in this field and 2017 should expect the same.Machine learning and artificial intelligence will revolutionize the way connected objects can communicate and make decisions with no human input. In order for the technologies on the cusp of existence to come into fruition, AI technology will need to improve. Cars will need to make their own decisions in real time, toilets will need to know when to flush, chat-bots and robo-advisors will need to be able to understand what you are asking them and how they can reply in a realistic way, without a major delay.Artificial Intelligence lies at the heart of each of those situations. Devices, systems and objects are being designed that can process information, deal with new information and actually learn. AI can become integrated into every part of life. Major companies like Google, Tesla, Apple, Samsung, major automakers, banks and insurance brokers all rely on improvements to AI in order to make their next big innovation.2017 will be the year of AI; helping our smart-products communicate with each other to achieve the efficiency we first imagined when the IoT was first theorized. To take our next major steps we will need intelligent machines to lower wait times, increase energy and cost efficiencies, and make their own decisions to maintain our safety.Discussions about how AI will affect the economy, both short-term (as systems begin using AI) and long-term (due to automation and phasing out jobs) will also become common this year as lawmakers, and individuals fully realize the new reality of where businesses want to go next. People will have to fight back their Terminator flashbacks and realize that AI can be a great thing if we use it right and prepare for it.
  3. “As-a-Service”
    The “As-a-service” revenue model will heavily increase in popularity in 2017. Currently it is mainly used in two situations, when providing actual services (maintenance, etc) or when selling software. The model has benefits for both parties of the transaction. We will explain why using software as an example.The party providing the software benefits because they have a long-term revenue stream and can build a lasting customer relationship. If they sold the software as a product instead of a service they would get a one-time influx of cash and nothing after that until the customer decides to purchase another program (if they come to you at all). The party purchasing the software benefits from lower up-front costs, potential savings from eliminating elements of the software that aren’t needed or won’t work with that party’s system and some assurance of long-term maintenance and updating of the software.In 2017 “as-a-service” or subscription revenue models will become common across industries. Cadillac just announced the “Cadillac Book”, a new ownership model that will charge a monthly fee to provide on-demand-delivery of a Cadillac with a variety of booking options that can be done through a smartphone. The service they plan to provide (which has not been rolled out yet) is very similar to Zipcar but with a higher service level (delivery instead of pick-up).Cadillac is not the only automaker that has considered alternative ownership models. Other industries that provide high-value/high-cost products may begin to move towards the “as-a-service” or subscription based revenue model. 2017 is a time of mass personalization. Customers want every action to feel personal. They want to be in complete control of the purchase decision at all times and they do not want to be tied down with no flexibility, exactly what subscription or “as-a-service” provides. These alternative ownership models can help the spread of a product, both when dealing with consumers or selling products between businesses. The fact that the initial cost of a product is vastly reduced when sold as a service can motivate purchases. In 2017, companies will begin to sell everything from cars, to machinery, to technology as a service, giving the customer the ability to manage their needs and pay a monthly fee instead of forking out insane sums of cash to see if a product is worth it to them.
  4. Virtual & Augmented Reality
    Virtual reality (VR) is an artificial, computer-generated simulation or recreation of a real life environment or situation, like the holodeck in Star Trek. Augmented reality (AR) is a technology that layers computer-generated enhancement on top of existing reality, you probably saw it (or at least heard about it) this summer with the release of Pokemon Go. It’s the real-time equivalent to mixing CGI with real-world footage in movies.VR and AR technologies were one of the hottest trends in tech in 2016, there is no doubt about that. In 2017, I fully expect both technologies to really take off, not only in the entertainment sector, but in other aspects of life (and even business).VR, while extremely (extremely) cool does not need to rely on its cool factor to be useful in business. It can be a great tool to showcase products and services (at tradeshows, or by creating early content for VR platforms) and it could also be used to as a service itself (seeing events in other cities) or as a platform to provide more immersion in movies or games. VR can also be used as a training tool to train employees or students in high-intensity, life-and-death situations. By immersing themselves in the situation they would be able to better prepare for the real thing.AR, while slightly less cool (in my opinion) than VR has a more practical use that I believe will be explored in 2017. AR can be used to provide information and context to users in their day to day life. Their smartphone can turn into a lense that when looked through provides the user with information about their surroundings, various buildings, comments from other people about their location, and information about other people using the same program. The possibilities are endless. AR could provide more context in day-to-day life while revolutionizing information services, providing a real-time portal with any information the user may need.These technologies will definitely have a spot in entertainment over the next few years (because they’re really cool) due to the success of Pokemon Go and the hype surrounding VR. It has been proven that these technologies (especially AR) can be easily understood and utilized by the masses (thanks in no small part to our mobile devices). It is only a matter of time before they begin to trickle into other industries. 2017 is the year, watch out for AR and VR at your workplace!
  5. Internet of Things
    “Hasn’t the Internet of Things been trending for a few years now? I feel like all I hear about is how the latest, greatest device is now “smart” and can be connected to fully integrate everything in your life on one system. What do you think I’ve been under a rock for the last few years?”If that was your reaction to this section, I 100% understand. Smart objects have been around for a few years now. Instead of just recording information now many objects can “think” for themselves. The issue is not with the objects themselves, nor the ability for the devices they’re ultimately connected to to handle the data. The issue has always been around connecting the many different objects into an organized ecosystem, where the information works in harmony to provide the user with the most pleasant experience possible.With current technology this is not quite possible. Our machines are not quite smart enough to fully comprehend the world they live in. They still have flaws, more data will be tested and improvements will be made but all of that effort will be useless if a system to organize and use all the information these smart objects collect is not available.2017 is the year that the ecosystem design of the IoT will take place. Companies have already been working on creating an ecosystem but the work is not easy. There are gaps in the data, certain relationships are not yet understood and the development of “sentient tools” throws another variable in the equation however, we are rising to the challenge. The people working on these technologies see a world with ever-increasing AI abilities, a world where we understand more and more each day. They understand that for all our efforts creating a toilet that can tell you details about your nutrition after using it that a system will need to do something with all that data in order to make the data useful to us.There is great potential for cost and energy savings, better health information, better education and so many other potential benefits that can be provided by the internet of things. In 2017, the “mesh” that humanity has been working towards for so many years will take another step towards completion.



What do you think of the first 5? Do you think “As-a-service” economies have a place in 2017? Which of these technologies are you most excited about? Let us know on Twitter @VeridayHQ #TrendsToWatch

What is the first step in a Website Design? The Customer comes first.

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So, you’ve decided that it is about time to change or re-brand your website. When redesigning your website, what comes to mind first? Do you start thinking about the content, what to showcase on the website, or do you start thinking of the layout and graphics? As tempting as those may sound, you’re ignoring one of the most important things – your customers. The most important step to a website design is understanding your target audience; how they want to use your website, and what they want to see. Or, as Steve Jobs put it, “you’ve got to start with the customer experience and work back toward the technology, not the other way around.”

Everything starts with the customer. It is difficult to create a website for a customer that you don’t fully understand. Building a website before getting to know the needs of your target audience can lead to a mismatch of experience. Are you targeting avid smartphone users but don’t keep in mind the variety of smartphone screen resolutions? Is the website able to showcase your product or service’s value proposition in 8 seconds (which is the average human’s attention span)? These questions are asked when building out your product so using the same type of steps seems logical when creating a website for your audience to discover your product or service.

So, where do you start?

  1. Assess the target market: This is very important, and commonly overlooked. What is the demographic that you’re trying to reach? What are their habits when it comes to researching online? Take the time to research everything about your buyer by interviewing current customers, ideal customers, and even prospects that haven’t purchased your product or service. As Bill Gates once said, “your most unhappy customers are your greatest source of learning”. Gathering this information will help to identify and understand who is visiting your site, what they are doing on your site, and what exactly they hope to accomplish from visiting your site. After all, if you don’t know what your customers want and need, then you won’t know how to give it to them. This will help you identify the main objective and goals of your website redesign. Fully understanding your customer gives each page of your website design a clear purpose and will guide every website decision that you make.
  2. Assess the competitors: What types of websites do your competitors have? Conducting a competitive analysis is an important part of a website design. This will give you a good idea of how to differentiate, how to beat them, or where you should focus your efforts. Understanding your competitors’ strengths and weaknesses is necessary to improving your competitive edge. It is also helpful to assess your competitors’ websites through the eyes of your target market. This will help you to build a strategy on how to effectively design your website with the objective of guiding your target audience through the buyer’s journey.
  3. Focus on implementing your customer’s wants and needs: This is where you start implementing the wants and needs of your target audience. After all, your best salesperson (your website) needs to be equipped to support your buyer’s journey. Take the data you have and use that to guide the design of your website. First, start with the needs. Things like mobile functionality and a responsive design were wants a decade ago, but now they are a universal need. This means that it should be a seamless experience throughout your website when it is used on different platforms. During the initial website creation, think about the goals, questions and concerns your buyers may have along the way.
  4. Build the website, test, launch, then repeat every so often. Creating a website isn’t a static process. While understanding the target audience is definitely the first step in a website design, you can’t just forget about them after your website is launched. After your website has launched, test it with your audience, and use visitor data to constantly improve and evolve your website with the customer journey.

8 Web Design Trends That Will Take 2016 By Storm [Infographic]


Web design has come along way since the early 1990s when the first web page (www) was created. It is quite impressive to see the amount of progression that has been achieved in the field in the last 25 years. Web design today is undoubtedly more advanced than ever.

As we start 2016, the design and development world is already showing signs of interesting and exciting things for designers and website visitors.   What are some of the web design trends that will take 2016 by storm?

The Infographic below, courtesy of Coastal Creative, rounds up what’s in store for web design trends in the next evolution of design.

8 Web Design Trends That Will Take 2016 By Storm [Infographic]

Infographic: The Fascinating History of Graphic Design

As a highly visual society, graphic design is a vital part of our everyday lives.  It is all around us; in logos, magazines, newspapers, packaging, websites, branding, posters, books, signage, advertisements and more.  It is nearly impossible to go through an entire day without encountering some kind of graphic design.

Graphic design is what attracts us to brands.  It takes only a few seconds for individuals to feel a sense of connection to a brand, logo, or design.   A company’s brand image starts with a great logo but goes far beyond and extends to every aspect of a business.  Graphic design aims to identify with target audiences, and represents your company as a whole. A creative and strong brand will resonate with your target audience and make sure that your customers and prospects remember you.

We know the importance of graphic design, and the impact it has on our daily lives, but when and where did graphic design begin? The evolution of graphic design can be linked back to both cultural and technological advancements throughout history.  We came across this interesting Infographic, courtesy of Creative Market, that looks at some of the major milestones in the history of graphic design.   Check it out!

A Quick Guide to Choosing the Right Images for Your Website


You know the old saying, “A picture is worth a thousand words”. Well, that definitely holds true for your website and and blog as well. One way to increase engagement and conversions on your website is by using images. However, it is only certain types of images that will be effective in doing so.  Choosing the right images for your website can often prove to be a difficult and time consuming process.

Here are a few simple guidelines to help you choose the right images to help engage your audience:

Natural Vs. Staged

I suppose there was a time back in the day, when artificially lit sets and over bright smiling people were considered a great idea, but that time has definitely passed. Today’s potential customer has been over-saturated with too perfect and staged stock shots. What people are looking for these days is honesty. The natural/candid style of shot is quickly becoming the preferred style of image for many sites. The reason for this is not just a contrary swing in style; it’s a natural choice for those who are looking for authenticity. If you’re using stock photos that are too polished and insincere looking, it casts a poor light on to your business. It gives off a feeling of insincerity and falseness that may drive potential clients away.

Out of date

When you’ve perused the millions of photos on either pay or free stock sites, you’ll see that some have aged gracefully, and some have not.

If you’re showing a scene with someone at a computer screen, be sure it is a recent image. Nothing says ‘I’m not current’ like an old fashioned monitor sitting on a desk. Or, someone using a 10 year old flip-phone. Images of a family can be timeless, but watch out for telltale signs of family photos that are clearly from years ago.

Seen this one before

Last but not least, we should talk about popular stock images.

When you’re using a site like ‘istock’ or ‘Getty’, one of the filters you can use is ‘popularity’. This means that you can select photos based on how often they’ve been used before. I would advise against that, unless the image is for something benign like a photo of a calculator or something inconsequential.

If you’re looking for anything that will be used as a feature image, remember, someone somewhere has possibly chosen the same image. There is nothing quite as awkward as seeing an image you’re using for your site, also being used by the dentist down the street, or in a piece of junk-mail, or worse, on your competitors site.

Be original. Try and use images that you’re confident your competition isn’t using.

Hiring a photographer and getting original photos is always the best solution, but second best is using something that both looks good and is singular to your site alone.

…But where do I find the right images?

1) Sources for Free Images

Once upon a time, all photos had to be purchased, but things have changed in recent years. There are many sources for photographs and images that cost you nothing, or very little (sometimes just a link to the photographers webpage).


This site has been around now for a very long time, and you can find a lot of great images here. The main difficulty with this (as with other free sites) is quality. For every fantastic photo, there can often be quite a large number of not-so-great photos. As with anything else in life, you sometimes have to search for a bit to find the gold.


Another great site for free images is Pixabay.com. I’ve personally had a lot of success finding great images here. If you’re looking for something here, whether it’s images of luxury, happy families or shots of business people, you’ll find lots of great shots here.


This site is a bit different. Compfight sources all of its photos from flickr.com. For this site, you need to tweak the settings from ‘any license’ to ‘commercial’. Once that is done, search away. You’ll find the photos here are of a much higher caliber than some of the other free sites, and that’s due to Flickr’s reputation as one of the leading photography portals in the world.

Rather than payment, use of these photos is by accreditation. You simply need to include a link on your page to the photographer’s Flickr page; this is shown to you when you click the photo.

2) Sources for Paid Images


This site is a great source for photos and images. Years ago, it was much like Flickr, but has since been bought by Getty Images, the leading stock company in the world…. which leads us to…


The big time. Getty is just about the biggest player on the block for photography. They also own most of the other stock companies…


This is another site owned by Getty images. This is the site that I would use the most often and would recommend to anyone. It compiles all the stock companies owned by Getty, so you’re getting the best of the best.


Now that you know where to find the images and have an understanding of what constitutes a great modern and engaging photo, all it takes now is some time. Although you’re not supposed to judge a book by it cover, we all know that we do. Take the time to properly choose the right images that best represent your business to your customers and prospects. A well-picked image will be remembered and will reflect well on you, but a poorly chosen image will also be remembered, and potentially reflect negatively on your business.