8 Web Design Trends That Will Take 2016 By Storm [Infographic]


Web design has come along way since the early 1990s when the first web page (www) was created. It is quite impressive to see the amount of progression that has been achieved in the field in the last 25 years. Web design today is undoubtedly more advanced than ever.

As we start 2016, the design and development world is already showing signs of interesting and exciting things for designers and website visitors.   What are some of the web design trends that will take 2016 by storm?

The Infographic below, courtesy of Coastal Creative, rounds up what’s in store for web design trends in the next evolution of design.

8 Web Design Trends That Will Take 2016 By Storm [Infographic]

Good Content vs. Good Enough Content: Insights from Ann Handley at #INBOUND15


In case you missed our last article, here is a quick background to this series of articles.

Ann Handley (Author, Marketer, Chief Content Officer of Marketing Profs)

“The biggest missed opportunity with content is playing it too safe.” 

Ann Handley, author of “Everybody Writes”, was the world’s first Chief Content Officer; so you could say she knows a thing or two about content. In Ann’s talk she discussed how the biggest missed opportunity with content is playing it too safe. She pointed out the three things that every brand needs to bring content from good enough to really good and memorable content: bigger stories, braver marketing, and a bolder voice.  According to Ann:

BIGGER story puts your company in the larger context of what people care about. Use your bigger story to convert more people into your squad.

BRAVER marketing upends the status quo, telling a story that hits on specific challenges your audience has (but no one else is talking about in the right way for a certain audience).

BOLDER voice is a differentiator in a sea of mediocre content. Tone of voice is your gutsiest and bravest asset. Your voice reflects your culture, amplifies your story and communicates with empathy to the people you want to reach.

Ann’s presentation was full of inspiring examples of real companies who have used the three B’s to create engaging content. Ultimately, Ann tells the crowd: “everything that your customer or prospect touches is content. So, find ways to inject your brand’s personality and culture into anything and everything.” She challenges the crowd to think of their own marketing, “if you covered up your logo, would you recognize YOU?”

I loved how she closed with the following quote:


This quote speaks to creating bold and unique content. Sometimes, you have to steer away from the fairy tales and stories that are typical in your industry. Sometimes, you have to tell a different story, with a different point of view, in order to stand out from the crowd, and create a unique voice for your brand.

3 Themes from the Digital Marketing for Financial Services Summit 2015


Last week, Veriday had the opportunity to attend and sponsor the Digital Marketing for Financial Services Summit in Toronto (#DMFS2015). The conference brought together top digital marketing thought leaders in the industry, including brands, technology solutions and agencies, with the purpose of driving thought-leadership and educating marketers on the latest in the digital marketing world.

Although there were many takeaways from the sessions, here are some of the top themes that arose that marketers need to be aware of when developing their digital marketing strategy:

1. It’s All About Consumer Engagement & Experience

It is no longer just about sales, but engaging consumers in the different stages of the customer buyer journey. Organizations in Financial Services can no longer remain competitive by simply providing a positive customer experience.  The buyer is changing and today’s empowered customers expect meaningful connections with brands.

The idea of being pitched right away from a brand no longer exists. No longer is it advertising campaigns and sales that are keeping consumers loyal to brands. It is about creating meaningful connections that engage consumers and turn them into brand ambassadors. Enterprises have to engage with consumers in a different way and level, and build that trust. Delight your consumer with your content. Give consumers something that is insightful and valuable to them. Make your content fun and something that they might actually want to share with their network.   There is so much noise in the content marketing world that content should be all about your consumer, not your brand. Tell a good story, or solve your consumers’ challenges, and make your brand part of that narrative.

2.The Importance of Mobile

We are continuously hearing that mobile is on the rise. Here are a couple statistics, from the conference, that goes to show just how much mobile usage continues to drastically grow:

  • There are more mobile devices than people on the planet.
  • 16.8m Canadians were reached online via smartphones and tablets in Q1 2015.
  • The average consumer is checking their mobile every 6 minutes, 150 times a day.
  • 75% of conversions on mobile devices happen within an hour of the initial search.

Consumers are expecting a consistent experience no matter what device they are on.   As mobile increases in popularity, customer expectations are rising drastically with it.  This means that brands need to up their game to keep pace and keep the mobile experience seamless. To truly cater to their mobile customers and provide a flawless experience, businesses must understand the context in which their customers are using mobile and use this knowledge to improve their mobile services.

3. Multi-Channel Marketing Approach

Omni-channel marketing has become somewhat of a buzzword in the digital marketing industry as of late. Simply put, this means that your business markets across as many channels as it can to reach its target market. From websites and email, to social media and print, every channel presents a unique opportunity to market.

An important point made at the conference was that businesses don’t need to be on every marketing channel but they do need to be on the mediums that their customers are on. Perhaps the best approach to choosing is letting your customer’s decide what mediums you are on by creating a dialogue with them. Ask your customers where they want to be reached and what medium you can most effectively get your message across to them. The most important thing is giving your customers the information they want, on whatever medium they are on, and making it simple for them to find exactly what they are looking for.

When you choose the appropriate marketing channels, repurpose your messaging (mobile, infographics, webinars, e-books, etc.) and tell the same story through different channels.

Customer Love

One of my all time favourite movies is Field of Dreams. I can watch this movie over and movie again because it works on so many levels….it’s a great baseball movie for sure, but it’s also a movie about family, about risk taking and about commitment to a dream.

If you are in business for yourself you absolutely have a dream and you definitely then have to think about your commitment to customer service.

The background voice from “Field of Dreams” says it all on this topic: “Go the Distance!”

Going the Distance when it comes to Customer Service means simply you have to work diligently at helping to solve your customers problems, being respectful and professional in all of your interactions and going that one bit further each and every day to separate yourself from the competition.

Going the Distance when it comes to Customer Service does not mean that you have to do everything for your customer. It simply means you have to think about every interaction you have with them and make those interactions, consistent, efficient and effective.

If you Go the Distance, then as Terence Mann stated: “Ray, people will come Ray. They’ll come to Iowa for reasons they can’t even fathom. They’ll turn up your driveway not knowing for sure why they’re doing it. They’ll arrive at your door as innocent as children, longing for the past. Of course, we won’t mind if you look around, you’ll say. It’s only $20 per person. They’ll pass over the money without even thinking about it: for it is money they have and peace they lack. And they’ll walk out to the bleachers; sit in shirtsleeves on a perfect afternoon. They’ll find they have reserved seats somewhere along one of the baselines, where they sat when they were children and cheered their heroes. And they’ll watch the game and it’ll be as if they dipped themselves in magic waters. The memories will be so thick they’ll have to brush them away from their faces. People will come Ray. The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It has been erased like a blackboard, rebuilt and erased again. But baseball has marked the time. This field, this game: it’s a part of our past, Ray. It reminds of us of all that once was good and it could be again. Oh… people will come Ray. People will most definitely come.”

Bottom line is your customers will come and they will stay!

Liferay Accelerates Mobile Application Development

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Today, Liferay Inc., a leading open source portal software company announced the release of a Mobile SDK that will ship with Liferay Enterprise Edition 6.2. You can read about all the technical benefits here, but, so what does this mean from a business standpoint? Mobile application development isn’t a new concept and for the most part, major industries, like financial services, have figured out a way to get to market with mobile apps either through the use of partners or through their internal capabilities. So, the process of creating mobile apps already exists. How does this move by Liferay change your world and is this relevant?

It’s quite obvious that investments in mobile technologies are increasing year over year and month over month due to the ubiquity of smartphone and tablet usage. In short, user experience and adoption are driving investments in mobile application development. In fact, mobile internet usage is expected to exceed desktop usage in 2014. With this in mind, overtime, your user base will increasingly expect more than just default mobile views of your application, they’ll start to expect mobile application functionality and much like how you’ll lose business with a terrible looking website, you’ll start losing your users with poor mobile user experiences.

So, what happens now? What happens now with no mobile SDK? In short, redundancy. Building a rich internet application, followed by the implementation of a mobile application across multiple devices can only be streamlined to a point, for example, at the database layer. This redundancy results in higher exponential costs for design, development and testing and much longer development cycles. Not a good combination if you’re striving to create amazing user experiences.

With the mobile SDK and beyond, Liferay will continue to create and add to the plethora of services that can be consumed in a mobile application context. And the more shared services, content & collaboration features available to you when you build your applications, the less redundancy you’ll encounter and the quicker you’ll be able to get to market with a mobile version of your applications.

This is an extremely positive announcement from Liferay and aligns very closely to our lean development principles. For us and our customers, it means we can extend the benefits of our development practices to mobile and accelerate the release of those applications even faster and most cost effectively by using Liferay as a central application hub.