Veriday Announces Sponsorship at Liferay Symposium North America 2016


Digital business technology event will showcase Veriday’s expertise and services

Chicago, IL – (June 9th, 2016) – Veriday, a digital marketing and technology company, and Liferay Platinum partner, announced today its participation as a Gold Sponsor at this year’s Liferay Symposium North America. Hosted by Liferay, which makes software that helps companies create digital experiences on web, mobile and connected devices, Liferay Symposium North America will take place from September 26th to 27th in Chicago. This premier event for Liferay’s customers, digital business leaders, partners and community developers in North America will include two days of expert sessions, hands-on workshops, networking opportunities, access to Liferay’s top executives and architects, and keynotes from digital experience thought leaders.

“We are happy to have Veriday join us at this year’s Liferay Symposium North America. Our partners play an important role in Liferay’s success and having Veriday at our event brings added value to our attendees looking to meet the industry’s top-level enterprise technology vendors,” said Brian Kim, Chief Operating Officer for Liferay.

For more about the Liferay Symposium North America and to register, visit the event website.  As a Gold Sponsor, and Platinum partner, we are pleased to offer passes at a discounted rate.  Please contact us for details.

For more information about Liferay, visit

About Veriday:

Veriday is a Digital Marketing and Technology company, and Liferay Platinum Partner. Veriday specializes in developing products, solutions and methods to transform online user experiences and engagement.  Our professional services and development teams help organizations reach their employee, customer and member’s digital needs by creating portals and websites that transform their business. Our portals have an amazing reputation for fostering communication, engagement and collaboration, and creating unique online experiences built for blue chip brands.

About Liferay:

Liferay makes software that helps companies create digital experiences on web, mobile and connected devices. Our platform is open source, which makes it more reliable, innovative and secure. We try to leave a positive mark on the world through business and technology. Companies such as Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations use Liferay. Visit us at




Veriday Inc.

Kayla Shaw


Twitter: @VeridayHQ


Liferay, Inc.

Rebecca Shin


Twitter: @Liferay

Liferay Announces a Platform for the Digital Enterprise


This article originally appeared here on


Liferay Digital Experience Platform helps improve customer experiences by bridging organizational silos and processes

LOS ANGELES, Calif. — (May 3, 2016) — Liferay, Inc., which makes software for enterprises, announced today the Liferay Digital Experience Platform (DXP), designed to help companies create and manage experiences that support the end-to-end customer relationship. With Liferay DXP, digital innovation leaders can enable every business unit in the enterprise to serve the customer consistently, by integrating deeply with business operations and building an understanding of the customer with every interaction.

“Businesses today are moving beyond a narrow focus on marketing to look at the whole experience of their customers,” said Edwin Chung, VP of Product Management for Liferay. “Liferay DXP helps companies present the right personalized experience for the moment: frustrated customers need help, not targeted offers, while a great service experience is an opportunity to upsell. By deeply integrating with the systems that support business units and processes, companies can act on customer sentiment and history to give customers the right resource or offer when they’re ready for it.”

A recent Forrester study* found that the No. 1 technical barrier facing digital experience leaders was inadequate integration with backend systems. Customers expect to have ready access to information locked in these systems, including order status, issues reported, profile information and a history of interactions. The brands that earn customer loyalties will be those that have all enterprise resources and departments available to help the customer. But while many CMS and DXP vendors use targeted content and offers to drive sales, they often fall short of nurturing the relationship with deeper interactions that tie into a company’s business operations.

With Liferay DXP, sales, marketing, support and service teams can truly work together for the customer. The Liferay platform assembles a comprehensive view of the customer from separate systems, uses that insight to improve customer interactions, and integrates those interactions to the company’s operations. Liferay DXP also enables partners and employees to interact with customers to influence sentiment and support the relationship.

Liferay DXP provides:

  • Flexible architecture for transformation: Liferay allows you to quickly implement digital strategy and adapt to new digital technologies with reusable microservices and integration with existing applications.
  • Experience management: Customer-facing business units that touch customers can design highly personalized experiences, from marketing campaigns to customer service processes, by targeting useful information, offers, and resources to user segments and individuals.
  • Single view of the customer: Liferay DXP creates a single customer profile aggregated from all of the customer’s interactions with the company, along with important data points such as customer sentiment, interests and significant conversions.
  • Engagement data: Improve customer experiences with access to engagement data such as video content views, click-throughs on targeted content, community activity and social metadata.
  • Support for innovative interfaces: DXP is designed to be used with modern UI and app frameworks favored by savvy front-end and mobile developers

For more information about the Liferay Digital Experience Platform, please visit

Product Availability:

Liferay DXP will be available for purchase at the end of May 2016.

*Grannan, Mark, et al., “Vendor Landscape: Digital Experience Portals,” Forrester Research, Inc., January 4, 2016


About Liferay

Liferay makes software that helps companies create digital experiences on web, mobile and connected devices. Our platform is open source, which makes it more reliable, innovative and secure. We try to leave a positive mark on the world through business and technology. Companies such as Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations use Liferay. Visit us at

Veriday Sponsors 6th Annual Digital Marketing for Financial Services Summit


Veriday is proud to sponsor the 6th annual Digital Marketing for Financial Services Summit, the largest digital marketing forum in Canada. This event will be held at the Sheraton Centre in Toronto from June 2 – 3rd.

By attending the Digital Marketing for Financial Services Summit you will be able to:

  • Accelerate your digital transformation from 35+ marketers amongst North America’s top financial institutions
  • Acquire practical strategies and execution tips to optimize integration, personalization, analytics, mobile, and more
  • Eliminate organizational roadblocks for broad digital transformation
  • Build you career and team by connecting with 250+ of North America’s financial marketing leaders
  • Increase the pace of change at your organization
  • Exploit disruptive technologies to succeed in a crowded market


This year, Veriday will join the Power Panel discussing “Surmount Barriers to Transform your Omni-Channel into a Customer Centric, High Performance Digital Ecosystem.”

Join us at an event that aims to fast track your success to:

  • Lift engagement
  • Drive conversion
  • Maximize ROI
  • Grow wallet share
  • Personalize experience
  • Cement loyalty

Join Veriday as we sponsor the largest gathering of financial marketers in North America. Hone your digital capabilities to deliver next generation experiences. Build trust and differentiate your brand at the only digital marketing forum for financial services.

To receive a discount VIP code, please feel free to contact us.


About Strategy Institute

A vital knowledge source for corporate North America, the Strategy Institute is an independent, research-based organization which monitors and communicates changes and trends in business and business strategy. The objective of the Institute is to provide decision-makers with strategic business information and executive education to enhance their business judgment.


Veriday Hosts UX Challenge Competition for UWaterloo MDEI Students


On March 30th, Veriday welcomed 30 students and staff from the University of Waterloo’s Master of Digital Experience Innovation (MDEI) program. Veriday collaborated and hosted a User Experience (UX) Challenge Competition with Professor Karin Schmidlin, in which 6 teams of 4-6 students competed.

MDEI is a multi-disciplinary program that offers a unique combination of creativity, technology and business into one professional degree.  The focus of this competition was to enrich the students’ experience within the UX community by providing them with real-world challenges.

Veriday’s UX Challenge Competition presented each group with the opportunity to present solutions for real-world problems in the UX field. Throughout the process, members of the Veriday team helped facilitate the groups’ development of a solution to each challenge.

Students were able to receive valuable feedback from our judges that could help prepare them for their future careers. The judging panel included Veriday Executives: CEO, Mark Lamoureux, COO, Chris Lamoureux, VP Marketing, Valerie Jones, and Director of Finance, Jonah Cohn.

Picture of Judging Panel

The judging panel (From left to right) Chris Lamoureux, Jonah Cohn, Valerie Jones, Marc Lamoureux, with Andrew Chung


A big thank you goes out to all of the teams that participated in the UX Challenge Competition. The Veriday team was extremely impressed by all of the innovative ideas that were presented. Congratulations to all challenge participants on a job well done and to the two winning teams: Thunderclap and UXygen.

At Veriday, we are always looking for creative, collaborative and innovative individuals who fit into our company culture. It is important to us that we expand our talent search to newly graduated students and co-op students as they bring new knowledge, fresh and innovative thinking and value to our business.


Collage of Veriday UX Challenge Competition


Top 4 Reasons to Attend Intra.NET Reloaded in Boston


Intra.NET Reloaded is a 2-day conference focused on defining the future of the digital workplace. This conference brings together over 100 decision makers from corporate IT, Communications and Business departments who are responsible for creating tomorrow’s digital workplace to network, partner and exchange knowledge in a unique event format. This year it is taking place from April 21 – 22nd, 2016 at the Hyatt Boston Harbor, Massachusetts.

Veriday is delighted to be co-sponsoring and speaking at this year’s conference with our technology partner, Liferay. The 2-day event is a combination of inspirational keynotes and well moderated, interactive World Café Sessions, workshops, break outs, roundtable discussions and activities.

So, why attend Intra.NET Reloaded?  Here are four reasons to join Veriday at the biggest intranet-, digital workplace and social collaboration event in the US:

  1. Connect with others

Attending this conference will connect you with over 100 decisions makers from a wide range of industries. Through sessions ranging from workshops, roundtable discussion and purely networking-focused activities, networking is highly encouraged and made easy for everyone.

Intra.Net pie chart showing job function demographic and industry split.

  1. Expand your knowledge

Learn from more than 30 industry-leading speakers, including Veriday’s CEO, Marc Lamoureux. At Intra.NET Reloaded, you will have the opportunity to go through real case studies, participate in supportive workshops and breakout sessions that will bring you closer to the best solutions for leveraging the business value of intranets and collaboration platforms.

  1. Discover the newest technologies

Attending this conference will enable you to gain insights from your competitors’ experiences with intranet platforms, tools and technologies. You will have to opportunity to share best practices and benchmark experience with individuals working within your industry. The Intra.NET Reloaded conference will provide you with a chance to discuss upcoming trends and opportunities in your industry to increase the business value of your company’s tools and technologies.

  1. Why not?

What do you have to lose? Intra.NET Reloaded will push you to discover new ways to break down silos and organizational barriers, collaborate with peers on shared problems and reflect on how to best exploit current technologies.

Join Veriday as we help celebrate, discover and shape the future of intranets, the digital workplace, and collaboration platforms at this years Intra.NET Reloaded conference.

Come Say Hello!

Come and chat with the Veriday and Liferay team, at our booth, to discover how your organization can implement and maintain an effective and value-adding alignment to your Digital Workplace.  If you are interested in attending, please contact us to receive our sponsorship discount code.

We look forward to seeing you at this years Intra.NET Reloaded conference!


About Intra.NET Reloaded

Intra.NET Reloaded is the annual leading event on digital workplace transformation and connects IT, internal communication, and business leaders across industries to bridge existing gaps and discover opportunities of intranet, digital workplace and collaboration platform projects.

3 Reasons to Join Veriday at NetFinance 2016


NetFinance is a 3 day long conference focused on digital innovation in Financial Services.  This year it is taking place from April 18 – 20th, 2016 at the Trump National Doral Hotel in Miami, Florida. Attendees have the opportunity to hear from industry experts on the latest trends in innovation, mobile, and omni-channel customer experience in the Financial Services industry.

For the third year, Veriday is proud to be sponsoring NetFinance with its technology partner, Liferay.

So, why attend NetFinance? Here are three reasons to attend the #1 digital innovation conference in Financial Services:

  1. Get inspired

Being surrounded by other individuals with innovative and creative minds will not only inspire you to do more with your business, but it could also spark new ideas. The speakers attending the conference are some of the most experienced financial services marketing thought leaders in the industry today. They will spark your imagination, challenge your assumptions and inspire you to be the next big thing in the Financial Services industry.

  1. Build connections

Attending the NetFinance Conference will give you the opportunity to meet new faces in the industry. You will have the chance to swap business cards and make important connections that can help you accelerate your career. Being a part of a close-knit community of financial services marketers can open new doors for your business through the meaningful connections you make.

  1. Accelerate your growth

Each speaker has only 20 minutes to pack in as much discovery, innovation, and inspiration as they can. They will cover topics ranging from Fintech, creating digital cultural change, how to become the Uber of the financial services industry, and many more.

The NetFinance Conference will provide you with an enriching, educational, and inspiring experience. You will be able to take what you’ve learned, put it into action, and accelerate and add value to your business and career.

Come Say Hello!

Come and chat with the Veriday and Liferay team, at our booth, to discover how your organization can unleash its digital potential to better engage customers, employees and partners.  If you are interested in attending, please contact us to receive our sponsorship discount code.

We look forward to seeing you at this years NetFinance conference!


About NetFinance

Since its launch in 2002, NetFinance has become the #1 event for digital innovators in financial services. It is especially designed for Financial Institutions – 93% of our past attendees would recommend the event to a colleague. NetFinance has proven to be a rich industry resource for networking, strategy, and cutting edge information.

NetFinance is a high level conference that continues to bring together the most senior level speakers, enabling attendees to hear from the people making the real decisions. In fact, 85% of speakers are at a VP level or above. They have carved out three days in the midst of a still challenging business environment because the payback is tremendous at this event.

NetFinance combines a large exhibition hall, with unparalleled networking, benchmarking and learning opportunities to create a first class event.


Toys for Tots a Huge Success!

Toys for Tots!

Toys for Tots 2015 was a huge success! We love having the opportunity to help underprivileged kids!

Toys for Tots at Veriday!

Furniture Bank’s Chair Affair gala returns this fall in support of refugees being settled in Ontario

TORONTO, September 21st, 2015 – A series of one-of-a-kind furniture creations are set to transform The International Centre this fall as the Chair Affair gala and charity auction returns to the city on Friday, October 30th, 2015. The event is a fundraiser for Furniture Bank, a Toronto based registered charity and social enterprise that provides support to thousands of Canadians living without furniture.

Chair Affair is Furniture Bank’s signature fundraising event and is centered around a live auction where attendees from across the GTA have the opportunity to bid on chairs and other furniture items decorated and customized by local designers. All proceeds from the event will go towards Furniture Bank and their efforts to help individuals establish new homes and new lives with dignity, direction and compassion.

Veriday is thrilled to be a part of this year’s Chair Affair as an event sponsor. Veriday is honoured to be supporting such a great cause that allows them to support and meets the needs of all families without furniture across the GTA.

“The 2015 version of Chair Affair will be our biggest yet – moving to Toronto’s centre of design professionals and the interior furnishings industry – SOFA and The International Centre,” says Dan Kershaw, Executive Director, Furniture Bank. “Since Furniture Bank started, we have helped close to 65,000 individuals by providing them with a bed to sleep on, a dining table to share family meals and a desk to study on. Over 15,000 of those individuals were newcomers to Canada seeking refuge or a better life here in Canada.

“This year, we have seen a 60% increase in refugees served and we look to expand our services to meeting the growing demand. We stand ready to support any and all agencies supporting refugees settling into new lives here in Canada,” he added.

Jane Lockhart, Founder & Principal Designer, Jane Lockhart Interior Design added: “This is a cause I really believe in and to be able to participate means so much to me. I am heartened to see the creative and generous sides of so many people in the community come together for this worthy cause.”

For more information about Chair Affair and to order tickets, please visit Furniture Bank’s website:


About Furniture Bank

Furniture Bank is a registered charity and social enterprise that has been helping people in the Greater Toronto Area establish their homes since 1998. We transfer gently used furniture and household goods donated by individuals and corporations to people who are in need of a fresh start. The organization’s fleet of trucks are on the road throughout the year, picking up furniture from donors and delivering items to formerly displaced individuals directly to their homes. Furniture Bank operates a 30,000 square foot facility in south Etobicoke which is equipped with a furniture showroom for clients to browse and select furniture items, a warehouse to receive and organize furniture donations and a waiting room for client appointments. Our goal is to expand these activities to support Furniture Banks across Canada.

Visit Furniture Bank online at Furniture Bank is also on Facebook ( ) and Twitter (

Inspirational Marketing Takeaways from #SethGodin at #INBOUND15


“This is not a conference. It’s a movement. It’s the INBOUND MOVEMENT.”

Inbound 2015

4 days, 5 inspiring keynotes, 14,000 marketers, 170+ educational sessions later…and we are back from Inbound 2015, and more inspired then ever. For 4 days, the Veriday team attended Hubspot’s Inbound 2015 in Boston, Massachusetts.   Inbound has become one of the biggest marketing conferences in the industry, gathering thousands of marketing and sales professionals from around the globe.

Inbound 2015

The Boston Convention and Exhibition Center was packed with 14,000 marketing hungry professionals anxious to learn and discuss everything there is marketing from industry trends, to new technologies, to predictions for the future, to tips, hacks and tricks.

By the end of the week, I found myself more inspired by the Inbound movement then ever; my head filled with more marketing ideas and information then I thought possible. It would be difficult to recap my entire week; navigating through sessions, keynotes, bold talks, and trying to absorb all of the information that I could. So, here I am trying to bring you home some of my favourite talks, sessions, and miscellaneous good bits from Inbound 2015. I hope these takeaways inspire you, as they did me.

Seth Godin (Best selling Author, Entrepreneur, Marketing Guru and Public Speaker)

Seth Godin - Inbound 2015

It seemed only appropriate that Seth Godin, marketing legend and best selling author, kicked off Inbound 2015 on Tuesday evening. I have to say, I was particularly moved and inspired by Seth’s talk; his messaging about aiming higher and doing great work. What spoke to me was Seth’s discussion about the best gift you can give yourself, “saying yes”. Yes, to helping someone. Yes, to the adventure that is your life. Perhaps the best way to recap Seth’s talk is by sharing with you some of my favourite quotes from his keynote:

“The way we make change happen is by being human, by being connected, and by doing things that might not work.  We spend so much time “getting our ducks in a row.” Once you get them, what are you going to do with the ducks?”

“It’s not about the product, it’s about turning outsiders to insiders for your brand.”

“Don’t find customers for your products, find products for your customers.”

“Our job is to change from, “it’s always been that way” to “sure, let’s try that!”

“I’m not sure what the question is but the answer is yes.”

“You have to make something that some people won’t wait in line for in order to make something that some people will wait in line for.”

“What have you done lately that “might not work”? It might work it might not work.”

“Why did it make it into the museum? It made it into the museum because some people didn’t like it.”

“We like to get off the hook – the hook that says we are responsible.”

“Writer’s block” isn’t real! This term wasn’t introduced until the 1940s when writing became a profession. The reason for writer’s block is because of the lizard brain.  The lizard brain doesn’t want you to be responsible.”

 “The stories you’re telling yourself about why you can’t do it, or why you’re not good enough are all invented.”

 “Scratching is your choice – taking your eye off the ball – taking yourself away from what you could’ve been doing all along.”

Godin so elegantly discussed how people need to stop seeking approval and adhering to authority, and need to start taking responsibility. He explains that many of us have the false assumption that if we were to have more authority, we could do more, and we could do something that actually matters. In reality, Godin explains, if we want to start doing work that matters, we need to start taking action and responsibility, and stop using excuses.

Godin challenges attendees to ask themselves: How do you choose to matter? It’s not about getting bigger or winning some race. It’s about figuring out how you matter. When we are doing work that matters, we are changing other people. Stand for something. Take responsibility.  Give credit.  Embrace risks.

Godin tells the crowd that the story you are telling yourself, what you think you can’t do, and what you think your weaknesses are, are all invented.  According to Seth, “You already have what you need to get to the next level.”


Stayed tuned for the rest of my inspirational takeaways from Inbound 2015. Hopefully they will inspire your marketing (and life), as they did me.

A Recap of Veriday’s 1st Liferay Meetup


Veriday held its 1st Liferay Meetup on August 18th, 2015 at our new office location. It was a successful evening full of great people, food, refreshments, and insightful presentations on Liferay. A big thank you to Chris Lamoureux, Patrick Lafond, Scott Ord & Nick Quach for sharing their insights and wisdom on everything from Liferay Inc. to user experience design to agile development.



For those of you who missed it, here’s a quick recap of the night:

Nick Quach, VP of Technology and Solutions at Veriday, got the evening going as the first presenter of the night.  Nick spoke about Liferay as a System of Engagement, a term coined by Geoffrey Moore, a business author of such books as Crossing the Chasm. Nick discussed Systems of Engagement and the transition from current enterprise systems to systems that are focused on human culture, communication, and peer interactions, as opposed to processes. Systems of Engagement focus on a totally new user experience. Nick’s discussion highlighted how many enterprises are turning to Liferay to provide an effective System of Engagement in order to more effectively systematize their organization.

The next speaker up was Patrick Lafond, a Solutions Engineer at Veriday.  Patrick presented an insightful presentation on Liferay as an Integrations platform. Patrick focused on sharing some of his observations and experiences using Liferay as an integration platform (both providing and consuming web services).  Patrick’s background in Enterprise Integration provides a unique perspective on an implementation pattern commonly used in a Portal ecosystem. His discussion highlighted that Liferay provides developers the ability to leverage numerous tools, libraries, and frameworks in order to quickly and easily integrate with many diverse systems.

The 3rd presenter of the night was Scott Ord, a senior consultant at Veriday. Scott discussed “3rd Party Integration with Liferay”.  Scott covered 3 different means to add the necessary files to Liferay based on the type of framework (front MVC or front-end presentation).

Chris Lamoureux,  co-founder and executive VP of Veriday, closed off the evening as the last presenter. Chris spoke about his experiences working on many Liferay projects over the years.  Chris discussed, through his experiences, how Liferay has consistently streamlined the development process, from design to deployment, and as a result of Liferay’s efficiencies, saved enterprises significant time and money.


If you’d like more information on any of the presentations, feel free to get in touch with us and we will be happy to help.

Join us for our next Liferay Meetup, and a great night of food, refreshments, networking and all things Liferay.  The next event will take place at the end of September. More details are to follow, or feel free to sign up for our newsletter to receive updates right to your inbox.