5 Types of Content to Boost your Advisor Website Traffic

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According to Marketo, “Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. Inbound marketing earns the attention of customers and makes the company easy to be found.”  

There are many ways to boost traffic to your website and better engage your audience. But, which form of inbound marketing is the best? The answer varies from business to business. In a day and age where people prefer to be educated rather than sold, content creation is the key to connecting and engaging your audience, and further boosting traffic to your Advisor website.

Here are 5 different types of content you should start (or continue) to create for your website to help boost your traffic and engage your audience:

  1. Infographics

Researchers found that coloured visuals increase people’s willingness to read a piece of content by 80% (Xerox). Infographics are a great way to share information with your audience in a simplified and visually appealing way. To get started, check out some free infographic templates, provided Venngage (sign up required).

  1. Videos

51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Adobe). Whether it is an informational video describing the difference between an RRSP and a TFSA or a welcome video introducing yourself to your online audience, there are many easy ways to incorporate video into your Financial Advisor website.

  1. Webinars

According to Entrepreneurs Forum, hosting a webinar creates several benefits for your business including:

  • Develops authority and trust with prospects and clients
  • Raises brand awareness by providing users an uninterrupted way to advertise your business
  • Grows your contact list
  • Generates qualified leads
  • Shows off your brand’s personality – something that isn’t as easily done through the written word

Webinars are a powerful tool for interacting and connecting with prospects and clients. Hosting a webinar allows your audience to get to know you, as a Financial Advisor, on a much deeper level than they would if they were to only read website content.

  1. eBooks

eBooks are a great way to compile your existing blog content and dive deeper into a specific topic. For example, we have compiled some of our existing blog content into an eBook: The Financial Advisor’s Guide to Content Marketing. eBooks have a higher perceived value to your readers who will be more willing to give you their contact information in exchange for access to your eBook. Readers are more likely to feel like this was a fair exchange as you supply them with instant access to a valuable piece of content that they are interested in.

  1. Blogs

 81% of U.S. online consumers trust information and advice from blogs (BlogHer). Blogging is one of the best ways to have a conversation with your audience by answering questions they may have in a non-intrusive manner. Research some of the questions that your audience has, or what information they enjoy reading and use that to your advantage by writing about it.  Over time, this will help you build valuable, trusted relationships with prospects and clients.

There is a wide range of content that you can create to better engage, inform, and connect with prospects, clients and industry leaders. Some other examples of different types of content are:

  • Newsletters
  • Memes
  • Reviews
  • How-to-guides
  • Case studies
  • Podcasts
  • Interviews
  • Slideshares
  • Social Media
  • Opinion pieces

Aside from the clear benefits mentioned from creating a variety of content for your audience, doing this will also help to improve your SEO and search engine rankings. If you feel like continuously creating content is a big time commitment, remember that you can always repurpose your current content in order to get the most mileage out of all of your content writing efforts.

Financial Advisors: Is an SEO firm for you?

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According to imFORZA, 93% of online searches begin with a search engine. As a Financial Advisor, it is important to utilize this powerful tool to your advantage. When users search through Google, 18% of organic clicks go to the first link that pops up. Through the use of an effective SEO strategy (search engine optimization), you can improve your website’s ranking in order to receive more organic clicks.

As an Advisor, you don’t always have the time to fully dedicate yourself to focusing on your website’s SEO.  After all, it can be very time consuming and complicated. Luckily for you, there are many firms out there who focus purely on SEO.

So what is an SEO firm and why should you care?

Simply put, an SEO firm’s aim is to help companies get business from search engines. Through content creation, building high quality links, analyzing results and adjusting accordingly, a good SEO firm can help you rank higher in search engine rankings and increase website traffic from your target audience. Other ways to help boost your SEO include:

  • Meta descriptions
  • Headlines
  • H1tags
  • Link building
  • Using relevant keywords
  • And many more

Some key benefits to hiring an SEO firm include:

Saves time, money, and resources

To really see results through SEO, you must have a good understanding of how search engines work. As a Financial Advisor, your time is money. By hiring an SEO firm, you can get the results you want while still being able to use your time to focus on your clients, business, and different elements of your website such as content creation.

Helps you better understand your clients

When it comes to the Internet, everything is measurable. An SEO firm can provide you with useful insights about your audiences, prospects, and clients – from their needs and challenges to their online behaviours.

Improves your website’s user experience

With the help of an SEO firm, your website can become more accessible and user friendly. A big benefit of SEO is that it can increase the usability of a website. A more user friendly website leads to better user experience and in turn can generate more sales and conversions for you.

 

An SEO firm can do wonders for your website by increasing your reach, traffic, and conversion rates. However, not all SEO companies are what they seem.  There are many SEO companies that have bad reputations for engaging in shady tactics that could actually get your website penalized by Google, or other search engines.  For something as important as your online presence, make sure to invest the time and research to find an SEO company with a good and honest reputation, and one that cares about the long-term success of your business.

Advisors: Why just having a Website isn’t enough

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As a Financial Advisor, you’ve taken those first steps to start building an online presence and that’s a great start.  But, with so many other Financial Advisors taking on the digital world, having a website simply just isn’t enough anymore.

Think of it this way: If you were to open a retail store, would you expect that just because you opened a store, people will flock to it, and you will experience instant success? Of course not. You have to work on building your inventory, increasing your visibility, and marketing and advertising it.

Similarly, just because you have a website, doesn’t mean that clients and prospects know about it or can find you. Just like opening your own retail store, you need to continuously build your websites inventory (content), spread awareness and visibility (SEO), and market and advertise it. The more active you are digitally, the stronger your website (and your business) will be.

As a Financial Advisor: you can’t assume that because you have a website, people know about it.

Constantly updating your website creates 2 key benefits:

  1. Your visitors are happier and more engaged

Having new and fresh content will not only engage your current audience, but it will motivate them to keep coming back. Continuously updated content will ensure that you have repeat visitors and subscribers (if you have an opt-in option for visitors who enjoy your content). Also, if they are engaged and happy, the chances of them sharing your website with others greatly increases, which in return could increase your websites total visibility (and hopefully client base).

As a Financial Advisor, the financial services industry is continuously changing – from new policies and regulations to changes in season. If your content and information is out-dated, your audience will get little value out of it, which could effect the perception of your brand and practice. Frequently updating and adding content, especially content that is aimed to solve your prospect and client challenges, can help you build credibility and trust with your visitors, while increasing your digital visibility.

  1. Search engines LOVE dynamic content

When content, on your website, is continuously added and updated, that means that your website is constantly changing – it’s dynamic. When search engine crawlers come to your website to audit if anything has been updated or added, they report their findings back to Google to determine your ranking on their search engine. By updating your website, a crawler’s report back would be something along the lines of “Yes, this is an important website because it’s frequently updated with fresh, useful and good quality content.”

So, why should you care? This means that Google will send crawlers to your website more frequently, helping you rank higher for keywords that you may be focusing on to reach your target audience.  As a result, this will help increase your websites visibility and attract more prospects to your website.

As a Financial Advisor, you need to think about different ways you can get found, capture your traffic and keep those who have left your website, coming back. Take a minute and ask yourself:

  • When was the last time I updated my website?
  • When was the last time I wrote a blog for my website?
  • Does my website rank highly at all for words or phrases like “Financial Advisor, Toronto”?
  • What kinds of words or phrases would my target audience be writing in a search engine that could lead them to my website?

It is important to think about these questions as you are building your online presence. Whether you write a new blog, update your information, or add in a new widget, take some time out of your day to update your website. Remember that continuously updating your website will greatly benefit your digital presence in the long run and more easily connect you with your future clients.

The Digital Reality for Financial Advisors

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This post was authored by Marie Swift and originally appeared here on GuideVine.

Today’s most progressive Financial Advisors and Advisory Firms are embracing the PESO Model as a way to bridge traditional marketing methods and digital / mobile realities. This integrated, modern model includes Paid placements, Earned media attention, Sharing through social media and Owning online properties that you build and control. Using the PESO Model covers all the bases: helping you enhance your brand, build share-of-mind, and derive new business. When all four elements are properly attuned and working together, a new space emerges for the firm.

PESO-Model

Look at graphic above and make a mental note: The sweet spot is in the middle – that’s where “authority” occurs and new business seems to come magically to the firm. Also notice how the circles are arrayed. Earned is at the top because it is the hardest and most important element to consistently attain. On the left and right are (a) Shared and (b) Owned – (a) your social media strategy, which is where if you post engaging content people will share it with others in their social circles, is closely related to (b) your website and blog, which as your primary online presence should serve as a platform for not just positioning your firm but for demonstrating thought leadership and subject matter expertise. At the bottom of the array is the Paid category; while this element should not be ignored and can be helpful in driving business success, anything that is purchased and totally controlled is still seen as less credible than placements that are earned, such as being quoted in the New York Times or having a piece you wrote published in the local newspaper.

Here’s how the PESO Model might shape your marketing plans:

Paid

  • Research and purchase select advertisements / sponsorships where target market is reading / attending
  • Get out ahead of conference appearances / sponsorships to make the most of the investment being made
  • Leverage paid assets accrued on website, social media, etc.

Earned

  • Increase market visibility through positive media coverage
  • Focus on strategic PR (e.g., media coffees and press conferences, news releases, strategic pitches) but also jump on organic opportunities and press requests that come through networks such as the Garrett Planning Network and associations such as NAPFA and the FPA.
  • Leverage earned assets accrued on website, social media, etc.

Shared

  • Build share of mind through social media strategy
  • Review existing social accounts (make sure all are consistently branded and on message)
  • Develop a Social Media Policy and Editorial Calendar
  • Cross-link and promote social media accounts on website, in e-signatures, etc.

Owned

  • Generate meaningful content that positions key executives as thought leaders and subject matter experts
  • Review and continually enhance primary assets (e.g., website, conference booth materials, brochures, e-books and special reports, white papers, motion graphic videos, live action videos, animated white board videos, infographics, etc.)
  • Leverage all owned assets accrued on website, social media; place as appropriate in third-party media outlets, etc.

Paid Media

Paid media does not necessarily need to be fancy commercials and creative print ads. Consider instead: social media advertising, sponsored content or display ads on other relevant websites, hosted or sponsored events, Google Adwords, and email marketing. A smart strategy would be to create a “must have” Special Report or e-Book, which you could offer on your site for free in return for name and email address. Your offer could include the weekly or monthly delivery of financial tips and insights, along with occasional invitations to special events you are hosting or supporting.

Earned Media

Earned media is what you know as either publicity or media relations. It’s having a newspaper or trade publication write about you. It’s appearing on the local television station to share professional insights on personal financial matters. It’s having a credible news outlet publish your thoughts on saving, budgeting, investing, college funding and retirement realities. It’s writing a book and having a traditional publisher select it for distribution and promotion via their platform. In the age where anyone can publish and promote their own content online, it is more important than ever to be seen as a vetted resource for credible news-and-info outlets. While anyone can write and self-publish a book, respected brand-name book publishers are deemed as having higher standards. While blogging or publishing content on your own web platform is helpful for demonstrating expertise and also enhances search engine page rankings due to the consistent use of relevant key words that result in higher discoverability online, studies show that being interviewed by and included in a professional journalist’s story or having your articles published in a respected magazine or newspaper is typically seen by the general public as three-to-five times more credible than publishing that same content on your own.

Shared Media

Shared media, also known as social media, is an evolving art. You know you are mastering the art of social media when people start sharing and liking and commenting on your posts; this type of “engagement” shows that you are providing highly relevant content that people find interesting enough to share with their own social circles. When sharing occurs, firms experience a new form of “earned” visibility. At some point in the future, we may even see organizations use it as their main source of communications internally and externally. The great thing about the PESO Model is that, if you embrace all the segments, you will have a ton of good content to share on your own social media accounts. If you are attuned to your audience and their needs, and align that mindset with the idea of attracting ideal clients, you will find a good balance between promotional, educational and business-casual communications.

Owned Media

Owned media is the content you create and/or control. It is something you own. It lives on your website or blog. You control the visuals, the messaging and platform. It is your primary presence on the worldwide web. A smart thing to do is to place “lead magnets” on your owned properties – for instance, a pop-up box or sidebar area that invites visitors to sign up for your monthly newsletter or weekly e-tips. It is also wise to include videos (could be cartoon type “explainer” videos or educational videos with you speaking to the camera), memes (a humorous or inspirational image with corresponding text that is copied and spread by Internet users) and infographics (a visual image such as a chart or diagram that helps simplify a complicated subject or turn an otherwise boring subject into a captivating experience) on your primary marketing hub; studies show that people share video links twelve times more often (and images two times more often) than they do simple text and links alone.

Embracing the PESO Model can help you attract new business, generate referrals and retain your best clients. Pay attention to all four elements and you’ll see the magic occur over time.

7 Things People Hate About Your Advisor Website Part 2

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From people talking or texting during a movie to lousy drivers – we all have pet peeves that drive us up the wall. Just as pet peeves exist in the “real world”, they are also evident in the digital world too.

As a Financial Advisor, you should be aware about some of the pet peeves your prospects and clients may have about your website. In part 1 of this series, we discussed page load times, poor navigation, cheesy photos and your contact information. In this 2-part series, we will go over 3 more things people hate about your Advisor website and how to stop yourself from doing them.

  1. It has an unintelligible value proposition

Who are you? What do you do? What makes you unique, different and better than other Financial Advisors? A solid value proposition is an essential tool to attract new clients, differentiate yourself from other Advisors, all while helping you to create a distinct and recognizable brand.

60% of investors found it hard to distinguish among Advisors because of their value proposition (Pershing).

As a Financial Advisor, you want to create a unique and effective value proposition to help differentiate yourself in the industry and accelerate your business. Your value proposition concisely explains why a prospect needs you as their Advisor, and not your competition. (Read this blog post to learn more about writing a great value proposition).

  1. It doesn’t have a blog

Inbound marketing is one of the most effective ways to grow your business, and comes at a lower cost. In 2015, content marketing generated 3 times as many leads as traditional outbound marketing, but cost 62% less (Smart Insights). Blogging is one of the best ways to attract your target audience by creating and providing interesting and quality content, all while uninterruptedly marketing to them.

Businesses that blog receive 77% more traffic and 97% more links to their website than those that do not. 

Blogging is a means of building credibility and thought leadership, and keeping your visitors coming back. Providing your prospects with useful information will build trust and add value to their experience on your Advisor website. When people search for information and answers – be a source they go to and trust. Your business will greatly benefit from this. As an added bonus, Google loves dynamic websites. Frequently writing blogs will help boost your overall search engine ranking, which in turn will increase your websites overall visibility and digital reach.

  1. It’s not responsive

Have you ever visited a website using your mobile device and had to zoom in with your fingers because the text was too small on your screen? That’s because the website you were checking wasn’t mobile-responsive. With a higher percentage of people using their smartphones instead of their desktop when looking at information online, responsive design has never been more important.

40% of people will choose another result if the first one they land on is not mobile friendly (Sweor).

Digital Agent users – don’t worry, we’ve got you covered.  All of your websites are 100% responsive.

Case studies have revealed that a seamless customer journey provides a competitive advantage, in some cases doubling sales year over year (The Kapost Blog). As a Financial Advisor, you should continuously work to ensure that your clients are happy on all fronts, and that includes digital. To better hone a positive digital customer experience, check out part 1 of the series to help you avoid doing the 7 things people hate about Advisor’s website.

 

A Conversation with Customers: Liferay Digital Experience Platform

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This post was authored by Bryan Cheung and appeared here first on Liferay.com.

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The internet has changed the way we live because it gives everyone an equal voice in a global conversation. No matter who you are or where you live, you can make yourself heard, whether by contributing to Wikipedia, creating a video that goes viral on social media, or corresponding personally with people and organizations around the world.

And yet it still seems like so much shouting is going on, and not enough listening. One of the areas we see this is with companies and how they interact with their customers.

As companies, we have a bigger opportunity than ever before to hear our customers—to understand the problems they face, and give them the right solution to make their lives easier. That might be your next great product, but it might also be a simple phone call or email giving them some advice or help.

Unfortunately, too many companies today are overloading their customers with emails, offers, and content that reflect the company’s priorities rather than meeting the customer’s needs. These companies see digital technology as just another channel through which to talk at their customers.

That’s why we are happy to announce today the launch of Liferay Digital Experience Platform (DXP). With Liferay DXP, we asked ourselves, “How can we help companies do a better job of listening?” Liferay DXP helps your customers have a conversation with you, to make their needs heard and give you a chance to meet them.

It’s also important for the customer’s feedback to make an impact on your actual business operations. Liferay DXP isn’t just about surface level interactions. With our portal heritage, we’re able to integrate those interactions into your business operations, updating customer records, getting workflows going, and sending up-to-date information back to the customer.

And finally, in a world where customer data is increasingly being treated as a commodity to monetize, Liferay DXP seeks to give companies the tools needed to handle their customer’s data securely and sensitively. We want to encourage properly handling and processing data in a way that’s right by the customer.

Over the past 15 years, Liferay has been trying to find ways to make technology work better for people. As an open source company, we made sure the software we built met the needs of real users and customers. As a portal provider, we did this by matching people to the content and applications that suited their role in an organization.

And while making things friendly and easy for regular people, we also made sure to adhere to the stringent security requirements of our toughest customers.

We see Liferay Digital Experience Platform as the next logical step in our evolution as a company, and I hope that we’ve done a good job listening to your needs as we’ve designed our product.

 

Here’s Liferay’s official press release.

 

Advisors: Why The New SEO Is Actually All About Content Marketing

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In part 1 of this series, we looked briefly at an overview of what Search Engine Optimization (SEO) used to be versus what Search Engine Optimization is now. One thing that we know for sure is that what used to work, doesn’t work anymore. One of the biggest game changers in SEO over the years has been content marketing.

The old SEO was largely focused on researching your target keywords and then building an SEO campaign around those focused keywords. It was understood that search crawlers looked for keywords in website content, and that it was most effective to use those keywords in titles, meta-descriptions and the first 100 words of an article. Content was created and those targeted keywords were inserted in all the right places. If you were an Advisor that was early to market, and there wasn’t a lot of competition around your keywords, chances are you would see some success.  Traditional SEO focused more on trying to rank high using target keywords and less on trying to fulfill the needs and requirements of the people using these keywords to make searches.

SEO used to be a strategy that was fairly easy to take advantage of. It didn’t take a rocket science to trick Google into ranking a poorly put together website high on their search results page.

But then…

Online competition increased, consumer awareness improved, and out went the days of a keyword focused SEO strategy.

Unlike old SEO strategies, the new SEO puts focus on value, quality, and engagement. Keyword research has become far less important than good content marketing and content creation. Today’s SEO is in large part a combination of creating and sharing great content. It has become about communicating with your current and future customers without trying to promote your Advisor services, a method of helping your prospects by teaching instead of directly selling. The idea is that if you are creating valuable content focused on questions and topics that are relevant to your business, and your client’s and prospect’s interests and challenges, your content should naturally contain the keywords for which you want to rank.

Google is now looking for more active engagement with your site’s content. This is why unique and valuable content is more effective than ever. High quality content offers Advisor’s clients and prospects unique and applicable information that they can engage with, like and share. If more people are referring and sharing your content, you have a better chance of getting ranked higher in search engines than if you were to solely target the ‘’right’’ keywords.  Additionally, creating high quality and unique traffic helps to drive more traffic to your website, drives client engagement and leads, and has a long-term effect for your web presence.

So, what are three of the most important things Advisors should be doing to get help drive traffic to their website?

  • A dynamic website – Search engines love websites that are constantly being updated with unique and fresh content.  When content is constantly updated that means that your website is always changing.  When Google spiders come to audit your site to see if anything has changed, they report their findings back to Google; they report back whether your website is of high quality (or not) as a result of whether it is constantly updated with new, unique, and quality content. A dynamic and constantly changing website is good for you because this not only means that Google will send spiders to your website more often, it also means that your website has a better chance of ranking for your targeted keywords.
  • Blog, blog blog! The new SEO is all about great content.  New content builds trust and keeps your visitors engaged and coming back. Your blog articles should be focused on quality and share-ability.
  • Be Active on Social Media! Social activity allows you to build links and engagement (likes, shares, tweets etc.) around your website content.
    • Infographics, E-books, Guides, Webinars, How-tos, Case Studies, Interviews, Research and Original Data, Reviews…are all great ways to share information and insights.

Today, SEO is in large part a byproduct of excellent and unique content. By taking time to invest in sharing and creating high quality content, you can educate your clients and prospects, and build a credible, industry-leading business in the process.

I think this is a win-win that we can all agree on.

Guide to Content Marketing

 

7 Things People Hate About Your Advisor Website Part 1

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Whether it’s being interrupted, talking during a movie, or wobbly tables – we all have pet peeves that drive us absolutely mad. Just as pet peeves exist in the “real world”, they are also evident in the digital world too.

As a Financial Advisor, you should be aware of some of the pet peeves your prospects and clients may have about your website. In this 2-part series, we will go over 7 things people hate about your Advisor website and how you can avoid them.

 

1. It takes forever to load

Everyone is always on the go, including your clients. Can you recall a time when you got frustrated with a website because it took forever to load? Well, if your website is anything like that, your audience will feel just as frustrated as you did.

47% of consumers expect a web page to load in two seconds or less, and 40% abandon a website that takes more than three seconds to load (KISSmetrics).

If you want people to stick around your website, make sure that you’re putting the time in to optimize it. For example, use images that are sized for the web rather than print. This will help decrease a page’s overall load time.

2. It offers poor navigation

When someone lands on your website, do they know what to do? Are you leading them through your website or letting them navigate through it all on their own?  Are you providing your visitor with direction and a number of different progression points? Easy to follow navigation is not only good for customer experience, but can help you convert those leads into clients.

70% of small business B2B websites lack a call-to-action (Small Business Trends). A Call to Action (CTA) is a button or link that you place on your website to drive prospective customers to become leads. If the goal of your website is to create sales and get more business, then it is important that your website has effective CTAs.

Some quick and easy tips to improve your Financial Advisor websites navigation include:

  • Clear headlines
  • Jargonless copy
  • Concise CTAs

3. It’s littered with cheesy stock photography

You may already know that using images is great for SEO and grabbing (and keeping) your audience’s attention. So when it comes to picking the right images, cheesy stock photography is not the way to go. Picture this: someone lands on your website and the first thing they see are images like these:

Cheesy stock photo

Cheesy stock photo

Are these pictures really believable or even realistic? Are these even your employees? Images are great for clarifying or enforcing an idea to your visitors. However, generic stock photography doesn’t accomplish either of those things.

Try to use real pictures of real people at your company. If not, try to pick the best free, not-so-cheesy stock pictures. Using relevant and believable pictures on your Financial Advisor website will take your business a long way.

4. It contains a contact form but no contact information

A “Contact Us” form may seem like a great way to generate an opt-in email list, but to a potential client, this provides very minimal or even no value because there is no incentive for them to give you their information.

44% of website visitors will leave a company’s website if there’s no contact information or phone number (KoMarketing).

If a client or prospect has a one-time problem or request, they likely want help immediately. Having your contact information somewhere clear on the website, such as the footer or the contact page, is more useful to a client because it gives them a way to directly contact you. Whether it’s your email, phone number, or office location (ideally, all three), let people know how to contact you and make that information easily available to your clients and prospects.

 

Whether it’s in the office or in a digital space, you want to keep your current and future clients happy and coming back. As a Financial Advisor, you should continuously work to avoid these digital pet peeves to hone a positive digital customer experience. To learn more, check out part 2 of this series.

The Internet of Things Will Explode by 2020

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By the year 2020, there will be 24 billion Internet of Things (IoT) devices installed around the world. In fact, it is predicted that every day in 2016, we will see 5.5 million new things get connected (TeamViewer). IoT has been labelled as The Next Industrial Revolution because it will change the way people live, work, entertain, and travel, as well as how governments and businesses interact with the world (Business Insider). It surrounds us in our everyday lives; from how we live to how we communicate. The IoT is a network of internet-connected objects that are able to collect and exchange data without requiring human-to-human or human-to-computer interaction.

Most people interact with IoT technology on a daily basis. Some everyday examples you may be using include:

  • Smart home devices such as smart thermostats
  • Wearable fitness trackers
  • Smart phones
  • Smart watches
  • Microchips

The impact of IoT is not limited to areas of our daily life as consumers and employees; it will also lead to innovative changes in the IT infrastructure that companies depend on. The following infographic, courtesy of Business Insider, dives into what IoT is and how rapidly this revolution is growing across several different industries.

The Internet of Things Will Explode by 2020 Inforgaphic

 

Recap of the 4th Liferay User Group Meetup

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Veriday hosted the 4th Liferay User Group Meetup on May 3rd, 2016 at our office location. It was a successful evening full of insightful presentations and great company. A big thanks you to all of our clients and guests for joining us.

The 4th Liferay User Group Meetup

For those of you who missed it, the Liferay User Group covered the following presentations:

Kendra Flugeman, Account Executive from Liferay, spoke about the release of the highly anticipated Liferay Digital Experience Platform (Liferay DXP). The new platform is designed to help companies create and manage experiences that support end-to-end customer relationships. Liferay DXP will help digital innovation leaders to assemble a comprehensive view of the customer from separate systems, uses that insight to improve customer interactions, and integrates those interactions to the company’s operations.

Next up we had Eric Kirby, a Sales Engineer at Liferay, who walked us through a live demonstration of the new Liferay DXP Platform. If you’d like to see a demonstration of the new platform, please contact us and we will be happy to show you what the new platform is all about.

Lastly, Chris Lamoureux, COO of Veriday, and Gunther Bassler, Senior Solutions Consultant at Veriday, discussed the considerations that should be taken into account when deciding whether to upgrade to the new Liferay DXP; to upgrade or not to upgrade, that is the question. Chris and Gunther discussed when it would be a good idea to stay on Liferay 6.2, and in what scenarios it would be more effective to upgrade to DXP.

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For more information on any of the presentations, please don’t hesitate to contact us.

Stay tuned for details on our next Liferay User Group Meetup, or sign up for our newsletter to receive updates right to your inbox.