CPRS Toronto recognizes Veriday for “New Product or Service Campaign of the Year”

CPRS Toronto recognizes Veriday for "New Product or Service Campaign of the Year"

TORONTO, MAY 21st, 2015 / – The Canadian Public Relations Society (CPRS) Toronto chapter honoured the Greater Toronto Area’s best public relations (PR) practitioners last night at the annual Achieving Communications Excellence (ACE) Awards Gala.  The ACE Awards are synonymous with innovation, skill and excellence, recognizing outstanding work and distinction in the practise of public relations.  Attended by over 300 practitioners, the ceremony at Arcadian Court celebrated the accomplishment of PR professionals.

Veriday and Manulife were nominated for ”New Product or Service Launch Campaign of the Year” which recognizes a new product or service launch that generated awareness and product/service recognition through the use of strategic public relations planning and execution. Veriday and Manulife are honoured to have been awarded Silver in this category for the implementation of Digital Agent, a digital marketing platform that has empowered Manulife’s Advisors to take control of building their online presence. Digital Agent has provided Manulife’s Advisors with the flexibility to create their own unique websites with their own content while ensuring it meets Manulife’s branding and compliance standards.

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The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit:http://www.cprstoronto.com.

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