Marketing is an inevitable part of any business and is necessary in order to publicize and promote your products or services. Modern marketing is most often split between two main camps: inbound and outbound marketing. So, what exactly is Inbound and Outbound Marketing?
Meet Inbound Marketing. This is marketing that is focused on customers finding you, often referred to as uninterrupted marketing. It is a method of attracting prospects to your business through creating and sharing fresh, relevant and targeted content. The content attracts a targeted audience through the sharing of information that they consider valuable and choose to engage with.
Inbound marketing strategies include:
Social Media Marketing
Search Engine Optimization
Hubspot reports that Inbound Marketing costs 64% less then Outbound Marketing, generates 56% more leads, and saves on average $20k per year by investing more in Inbound.
Meet Outbound Marketing. This is marketing that focuses on pushing your message out to find consumers who will listen to you. It is often referred to as interruption marketing. Outbound marketing generally casts a wide net with the hope of catching a few customers from a loosely targeted group.
Outbound Strategies include:
Check out this fantastic Infographic, by Volter Digital, which explains the benefits of Inbound and Outbound, and why Inbound Marketing continues to rise in popularity.
Are you practising inbound and outbound marketing? What technique has been most effective for your business? Share your comments below.