A Conversation with Customers: Liferay Digital Experience Platform

A Conversation with Customers: Liferay Digital Experience Platform

This post was authored by Bryan Cheung and appeared here first on Liferay.com.

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The internet has changed the way we live because it gives everyone an equal voice in a global conversation. No matter who you are or where you live, you can make yourself heard, whether by contributing to Wikipedia, creating a video that goes viral on social media, or corresponding personally with people and organizations around the world.

And yet it still seems like so much shouting is going on, and not enough listening. One of the areas we see this is with companies and how they interact with their customers.

As companies, we have a bigger opportunity than ever before to hear our customers—to understand the problems they face, and give them the right solution to make their lives easier. That might be your next great product, but it might also be a simple phone call or email giving them some advice or help.

Unfortunately, too many companies today are overloading their customers with emails, offers, and content that reflect the company’s priorities rather than meeting the customer’s needs. These companies see digital technology as just another channel through which to talk at their customers.

That’s why we are happy to announce today the launch of Liferay Digital Experience Platform (DXP). With Liferay DXP, we asked ourselves, “How can we help companies do a better job of listening?” Liferay DXP helps your customers have a conversation with you, to make their needs heard and give you a chance to meet them.

It’s also important for the customer’s feedback to make an impact on your actual business operations. Liferay DXP isn’t just about surface level interactions. With our portal heritage, we’re able to integrate those interactions into your business operations, updating customer records, getting workflows going, and sending up-to-date information back to the customer.

And finally, in a world where customer data is increasingly being treated as a commodity to monetize, Liferay DXP seeks to give companies the tools needed to handle their customer’s data securely and sensitively. We want to encourage properly handling and processing data in a way that’s right by the customer.

Over the past 15 years, Liferay has been trying to find ways to make technology work better for people. As an open source company, we made sure the software we built met the needs of real users and customers. As a portal provider, we did this by matching people to the content and applications that suited their role in an organization.

And while making things friendly and easy for regular people, we also made sure to adhere to the stringent security requirements of our toughest customers.

We see Liferay Digital Experience Platform as the next logical step in our evolution as a company, and I hope that we’ve done a good job listening to your needs as we’ve designed our product.

 

Here’s Liferay’s official press release.

 

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