Best Practices: What can a portal do for your brand? [Part 2]

In part one of this series, we discussed a few features of a portal that ensure your brand is following every portal best practice. Today, let’s discuss three more factors that influence the success of your enterprise portal.

Portal Best Practice #4 – Test and Learn

The most impactful portal solutions are continually improved upon, with an iterative design process. Insights gleaned from analytics help inform updates to the system, making it more efficient and productive over time. Technology projects are not one-and-done. They are cyclical, with ideas gathered from data and user feedback influencing design and constant measurement being conducted to prove the effectiveness of the system.

Portals

Brands that embrace this cyclical methodology will have a far more powerful solution in place over time. These brands grow their competitive advantages and find new ways to use their technology solutions to set themselves apart from the competition.  

No process is perfect, and improving upon existing solutions will lead to a snowball effect of innovation. What does it take to be an industry giant? A well designed portal solution, with extensive tests and a mindset of continual improvement, can help you find the answer to that question and many more.

Portal Best Practice #5 – Value Creation

The best portal solutions create value for their brand. We have already discussed some of the ways in which portal solutions designed with best practices create value that can differentiate one brand from another.

Employee Engagement

  • •  Well-designed portal solutions increase employee engagement by reducing frustration from not having required tools on hand.
  • •  Engaged employees are more productive, less likely to leave your business and drive value for your brand.
  • •  Brands with low employee engagement are less profitable.

Simplified Workflows

  • •  Secure, Single Sign-On (SSO) reduces time spent looking for tools and digital assets in different systems.
  • •  Saves time adds to employee productivity.

Improved Customer Experience

  • •  There are many ways in which portal solutions can improve your customer experience.
    • •  Faster service, because employees have required tools.
    • •  A customer portal makes it easier for customer to access information.
    • •  More accurate information due to real-time integration
  • •  Happy customers, resulting from a great customer experience, are more likely to continue doing business with your brand, increasing your edge over potential competitors.

Creates a Culture of Innovation

  • •  The best portal solutions lead to a culture of employee innovation, leading to involved stakeholders that feel a responsibility to improve workflows, processes and the overall brand experience.

Portal Best Practice #6 – End-to-End Methodology!

At Veriday, we believe the best way to achieve long-term success of any technology project is to embrace end-to-end methodology. Veriday helps our clients from discovery to post-launch support. We know that long-range, integrated plans will achieve greater positive results for your brand than the simple, isolated fix. Here’s how we support our clients throughout the lifespan of their technology project.

Discovery

•  Project planning
•  Requirements, standards, and components
•  Environment planning

Design

•  Solution design
•  Iterative development
•  Requirements refinement

Implement

•  Completed solution development
•  Quality Assurance planning & execution

Validate

•  System & user acceptance
•  Creation of training materials

Deploy

•  Deploy solution (Go Live)
•  Knowledge transfer

Warranty

•  Support
•  Bug fixes

Our roadmap has helped us design and implement over 100 technology solutions for our long list of clients. If your brand is looking to transform your business processes using technology, we can help implement a solution designed with best practices that meet your needs. If you think we can be of assistance in your next digital transformation project, contact us, and let’s sit down to see what we can do for you.