More than ever, consumers are relying on online searches to learn about financial products and services. A robust online presence for Advisors and Financial Institutions is a must, but Advisors have been traditionally treated as static brochure sites lacking the interactive features and relevant content required in today’s competitive digital landscape.
With a network of over 3000 Advisors, Manulife Financial Advisory Services needed to provide a service that enabled their Advisors to create a web presence that represented their unique businesses, while also meeting Manulife compliance and brand standards.
Manulife required a solution that would balance two conflicting objectives:
• Empower their Investment Advisors to have a unique web presence with flexible and agile marketing capabilities.
• Ensure corporate marketing retains brand and messaging control while being able to get to market with the right messaging quickly and effectively.