Business Uses and Benefits of Intranets & Extranets: Part 1

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According to Axero, “an intranet is a network where employees can create content, communicate, collaborate and get stuff done.”  In this 2-part series, we will discuss intranets and extranets, how they are used, their benefits for businesses, and how they differ.

What is an intranet?

Intranets are private, secured networks that are used to share information effectively within a company. The goal of an intranet is to ease communication, collaboration and document sharing for people within an organization. Intranets provide a virtual space for employees to work together, which is great for when people are spread out geographically.  Overall, an intranet optimizes exiting business processes to centralize information, reduce complexity and maximize productivity.

Businesses can use intranets for a variety of reasons:

  • Streamline day to day activity by making repetitive tasks easier to complete
  • Improve internal communication with employee directories, company news and organization charts
  • Increase employee engagement by minimizing and centralizing “locked up” information
  • Collaboration is made easier as employees can share information across the board
  • Provides personalized information and content to users based on role
  • Provides easy access to important information including policies, benefits and company updates
  • Centralize and organize company data into a single database

Why should I consider an intranet for my business?

As companies continue to become more and more decentralized, intranets are becoming increasingly important in the business landscape. Secure intranets are the fastest growing segment of the internet because they are less expensive to maintain compared to private networks. Harvard Business School conducted an ROI-engagement study that revealed for every 1% increase in employee engagement, the return on investment (ROI) for a social intranet increased 1000%.

Investing in a corporate intranet can benefit your business in many ways:

  • Increase your bottom line by engaging your employees
  • Increase employee productivity by reducing unnecessary email use by 25%
  • Gives you a competitive edge by increasing your profitability, productivity and customer happiness

Competitive edge statistics from having an intranet

Research done by Jive Software indicates that 90% of companies using social technologies report business benefit from them including:

  • 5x increased likelihood of outperforming the competition
  • 18% higher revenue per employee

Many organizations have adopted corporate intranets and saw measurable results:

  • Cisco accelerated its time-to-market by 12-18 months through global collaboration in engineering. They were able to increase their innovation speed with the use of an intranet.
  • 52% of employees at IBM were more satisfied because of how accessible information was on their corporate intranet. Because of this, they were able to better retain their employees.
  • McAfee created a collaborative online community for its customer support staff. By doing this, they were able to cut call handling costs by $2.6 million.

In a constantly evolving and innovative digital world, you always want to be searching for the next best thing. If you want your business to gain a competitive edge and keep your employees engaged, an intranet may be for you. After all, a happy worker is a productive worker and that keeps your business moving forward.


In part 2 of this series, we will discuss extranets.

How an Intranet Can Elevate Employee Engagement

Over the last few years, intranet technology has evolved tremendously. From a simple online notice board to a technological opportunity with endless capabilities. Intranets have the ability to elevate employee engagement, enhance customer experience, and so much more.

According to Dale Carnegie, 90% of leaders think an engagement strategy will have an impact on business success, but only about 25% of business leaders have an employee engagement strategy.  Some other interesting statistics include:

  • Only 40% of the workforce knows their company’s goals, strategies, and tactics (Dale Carnegie)
  • 49% of employees are “not engaged” and 16.5% are “actively disengaged” (Gallup)
  • Companies with engaged employees earn 2.5 times more revenue compared to their competitors with low engagement levels (Officevibe)
  • 90% of companies using social technologies report business benefit from them including an 18% higher revenue per employee (Jive Software)

So, how can an intranet elevate employee engagement across your organization? This article will discuss how embracing technology can lead the way to employee engagement and higher productivity.

Centralize information

Digital isn’t just about marketing. An intranet can work across all departments, from sales and marketing to support and operations. It brings everyone in your organization together as you work to exceed client needs. One aspect of an intranet is the centralization of company information. Centralizing your organization’s information can help to improve the accessibility of information, and thus the productivity of your employees.


Working in a large organization, it can be frustrating when you require different logins, passwords, or applications in order to gain access to pertinent information. The good news is that modern intranets can help to empower employees with accessibility to information and insight. Intranets can centralize all pertinent information within a single login and application. On top of that, it can be accessible to every individual in your organization – not just those in the C-suite. According to Jive Software, using an intranet can reduce email use by 25% by minimizing “locked up” information in inboxes and folders.

On another note, the Internet has eliminated the significance of geography, and it’s now easier than ever for employees to work remotely. Centralizing your organization’s information, using an intranet, can make information accessible 24/7 to everyone in your organization, regardless of geography and time zone. This can elevate your employee engagement as it helps employees do their jobs more efficiently by having all of the information in one place, rather than moving from program to program or hunting down individuals with that information.

Within every organization, there is sensitive or confidential information that is only accessible to certain individuals. With an intranet, you have the ability to implement a role-based information setting, meaning that sensitive information can be made accessible to certain individuals based on their role within the organization. Intranets also support organization hierarchy so that you can easily accommodate formal organizations and informal teams of any size.


69% of employees surveyed agreed that intranets help reduce unnecessary email and improve efficiencies within their organization (Jive Software). An intranet can help your employees make decisions, author content, and share information and ideas.

With tools like blogs, forums, wikis, and knowledge base, employees are able to share and grow their knowledge. A well-built intranet that includes some, if not all of these tools, has the ability to streamline entire business processes. With the ability to add, edit, share and collaborate real-time on essential data and projects, your employees can resolve problems more quickly. As a result, this will increase your productivity levels and help elevate your employee engagement rate.

Personalization leads to higher productivity

Personalization involves building an intranet that allows each employee to have a dashboard that they can customize to their interests, preferences, and job. Allowing your employees to add a personal touch to their intranet view can create several benefits such as improved company culture, increased levels of employee engagement and productivity, and easier navigation. Personalization can lead to higher productivity because employees are more informed, motivated and engaged.

You can also reflect your organization’s culture throughout your intranet through its branding, colour scheme, content, processes and contributions from employees. The best kind of intranet is not only aligned with your current organizational culture, but also continues to shape and influence it. There are different ways to promote a positive company culture through your social intranet including:

  • Sharing company news
  • Highlighting internal job opportunities
  • Feature stories focused on employees
  • Focus on Corporate Social Responsibility (CSR) initiatives
  • Share your organizations history and heritage
  • Broadcast company and individual accomplishments
  • Contests/gamification
  • Ask employees for feedback
  • List community events
  • Q&A forums
  • Employee profiles

Modern intranets are easy to use and empower employees with information and insight. When effectively developed and utilized, an intranet can produce endless opportunities and benefits to your organization. Intranets have the ability to centralize your information, increase your employee engagement, collaboration, and productivity levels, promote a positive company culture, and help your organization gain a competitive edge.


Has employee engagement become an issue within your organization? If the answer is yes, it may be time to search for a solution that can help to drive your employee engagement. As an organization, it can be difficult to choose a technology solution that best fits your business. Many organizations are turning to Liferay, a leading open source platform, to help them build a fully integrated intranet that connects their people and systems. For more information, feel free to reach out to us.

3 Key Benefits for Digital Experience Platforms

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This post was written by Christine Reyes and appeared here first on


Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts.

Digital experience platforms are designed for companies that understand the importance of breaking down silos and bringing together data and channels in a way that can be shared among business units. Common features include analytics, customer context views, personalization and multichannel support.

Their goal is to enable companies to manage the elements of exceptional experiences with a clear view of business analytics, integration, comprehensive customer data and cost-effective implementation. Further benefits of digital experience platforms to digital businesses include the following:

1. Identify immediate needs in digital customer experience

As digital business becomes more personalized and unified across devices, it becomes increasingly important to interact with people at every stage of the customer lifecycle. Sophisticated data management streamlines the process of identifying customer pain points or gaps in communication, which can then be leveraged to improve digital experiences. This prioritizes what customers want without locking companies down to any specific technology or type of interaction.

Once companies identify immediate needs in digital customer experience, they can act on them from a place of knowledge, rather than trying to build strategies off of incomplete data. A digital experience platform will then be able to provide tools or integrate with the correct external products to address these needs.

2. Improve the accuracy of your marketing and customer engagement through holistic customer data and information

The first step to improving experiences is to offer the omnichannel interaction, and the second step is to constantly track, measure and analyze so that customer engagement can grow and evolve.

Digital experience platforms allow companies to track customer behavior at each digital touchpoint. As the Internet of Things (IoT) grows, companies will have access to more channels of customer data, enabling them to draw new insights. The goal is to discover patterns in customer behavior and constantly improve customers’ experiences, even before they ask for it.

Customer data can include basic contact information, demographic snapshots, psychographic data points such as details about personalities or lifestyles, transactional data, communications history with the brand, account preferences, responses to marketing campaigns, and site engagement tracked through clicks, browsing time and social media shares.

A digital experience platform will pull this data into one place that each department can access as needed through customized views. This ensures that the entire company is working with consistent, updated information and basing decisions on accurate, holistic insights.

3. Use integration and flexible architecture to stay on the cutting-edge of digital trends

A common burden of technology upgrades is the unforeseen costs when development takes longer or is more complex than planned. If a digital experience platform achieves an effective level of integration and flexibility, then it will be cost-effective over time.

Veterans of digital change know that a technology upgrade can take months or even years. Sometimes, by the time you get the technology and strategy right, the trend is in its last days and the industry leaders are already gearing up for the next change. This makes it risky to pursue any new digital trend, because it may have evaporated by the time your company finally gets the fancy new software configured for your needs.

In today’s quickly changing digital environment, vendor lock-in is a handicap, and any digital experience platform should also make it easy to integrate with outside products, not just the vendor’s own offerings.

Because a digital experience platform starts with the core components in one place and product, it would be a cost-effective, long-term investment that mitigates the risk in acting on a digital trend. This could potentially level the playing field for companies that don’t have the largest budget, provided they have the foresight and agility to respond to the shifting sands of the market.

Final Thoughts

A digital experience platform provides the capabilities that you need to produce a variety of user-facing experiences. The exact tools offered will differ by vendor, and it is up to companies to assess their goals and determine which components are required for their strategy. However, the unifying principle for digital experience platforms will remain the same: architecture that integrates core business tools and provides a foundation for future digital innovation.


DXP: Digital Experience Platform

Read more about the digital transformation and how you can create customer-first digital experiences. Download Liferay’s Digital Experience Platform whitepaper.

Top 4 Reasons to Attend Intra.NET Reloaded in Boston


Intra.NET Reloaded is a 2-day conference focused on defining the future of the digital workplace. This conference brings together over 100 decision makers from corporate IT, Communications and Business departments who are responsible for creating tomorrow’s digital workplace to network, partner and exchange knowledge in a unique event format. This year it is taking place from April 21 – 22nd, 2016 at the Hyatt Boston Harbor, Massachusetts.

Veriday is delighted to be co-sponsoring and speaking at this year’s conference with our technology partner, Liferay. The 2-day event is a combination of inspirational keynotes and well moderated, interactive World Café Sessions, workshops, break outs, roundtable discussions and activities.

So, why attend Intra.NET Reloaded?  Here are four reasons to join Veriday at the biggest intranet-, digital workplace and social collaboration event in the US:

  1. Connect with others

Attending this conference will connect you with over 100 decisions makers from a wide range of industries. Through sessions ranging from workshops, roundtable discussion and purely networking-focused activities, networking is highly encouraged and made easy for everyone.

Intra.Net pie chart showing job function demographic and industry split.

  1. Expand your knowledge

Learn from more than 30 industry-leading speakers, including Veriday’s CEO, Marc Lamoureux. At Intra.NET Reloaded, you will have the opportunity to go through real case studies, participate in supportive workshops and breakout sessions that will bring you closer to the best solutions for leveraging the business value of intranets and collaboration platforms.

  1. Discover the newest technologies

Attending this conference will enable you to gain insights from your competitors’ experiences with intranet platforms, tools and technologies. You will have to opportunity to share best practices and benchmark experience with individuals working within your industry. The Intra.NET Reloaded conference will provide you with a chance to discuss upcoming trends and opportunities in your industry to increase the business value of your company’s tools and technologies.

  1. Why not?

What do you have to lose? Intra.NET Reloaded will push you to discover new ways to break down silos and organizational barriers, collaborate with peers on shared problems and reflect on how to best exploit current technologies.

Join Veriday as we help celebrate, discover and shape the future of intranets, the digital workplace, and collaboration platforms at this years Intra.NET Reloaded conference.

Come Say Hello!

Come and chat with the Veriday and Liferay team, at our booth, to discover how your organization can implement and maintain an effective and value-adding alignment to your Digital Workplace.  If you are interested in attending, please contact us to receive our sponsorship discount code.

We look forward to seeing you at this years Intra.NET Reloaded conference!


About Intra.NET Reloaded

Intra.NET Reloaded is the annual leading event on digital workplace transformation and connects IT, internal communication, and business leaders across industries to bridge existing gaps and discover opportunities of intranet, digital workplace and collaboration platform projects.