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The Road to Local Search Engine Optimization (SEO) Success

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On the path to marketing a business, people can lose sight of their local audience. According to a study done by the National Public Radio, localized content had 6 times more Facebook shares than non-localized content. From increasing your website traffic to improving your clients overall experience with your business – localized marketing can do wonders for your Advisory Firm.

According to Search Engine Land, 67% of smartphone users want ads customized by city and 61% want ads customized to their immediate surroundings. With SEO continuously evolving, it’s hard to keep track of how to best optimize your Advisor website and content – especially with a local focus.

There are many elements that go into a building a strong and effective local SEO strategy. One of the most important features to have for your Advisor website is to be mobile responsive as Google now ranks responsive websites higher than those that aren’t in search engine rankings.

The infographic below, courtesy of 99MediaLab, takes you on a visual journey down the road to local SEO success for your business. As a Financial Advisor, be sure to take note of what you are currently doing with your SEO strategy, and what you need to start doing to successfully market to your local audience.

The Road to Local Search Engine Optimization (SEO) Success Infographic

Financial Advisors: Is an SEO firm for you?

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According to imFORZA, 93% of online searches begin with a search engine. As a Financial Advisor, it is important to utilize this powerful tool to your advantage. When users search through Google, 18% of organic clicks go to the first link that pops up. Through the use of an effective SEO strategy (search engine optimization), you can improve your website’s ranking in order to receive more organic clicks.

As an Advisor, you don’t always have the time to fully dedicate yourself to focusing on your website’s SEO.  After all, it can be very time consuming and complicated. Luckily for you, there are many firms out there who focus purely on SEO.

So what is an SEO firm and why should you care?

Simply put, an SEO firm’s aim is to help companies get business from search engines. Through content creation, building high quality links, analyzing results and adjusting accordingly, a good SEO firm can help you rank higher in search engine rankings and increase website traffic from your target audience. Other ways to help boost your SEO include:

  • Meta descriptions
  • Headlines
  • H1tags
  • Link building
  • Using relevant keywords
  • And many more

Some key benefits to hiring an SEO firm include:

Saves time, money, and resources

To really see results through SEO, you must have a good understanding of how search engines work. As a Financial Advisor, your time is money. By hiring an SEO firm, you can get the results you want while still being able to use your time to focus on your clients, business, and different elements of your website such as content creation.

Helps you better understand your clients

When it comes to the Internet, everything is measurable. An SEO firm can provide you with useful insights about your audiences, prospects, and clients – from their needs and challenges to their online behaviours.

Improves your website’s user experience

With the help of an SEO firm, your website can become more accessible and user friendly. A big benefit of SEO is that it can increase the usability of a website. A more user friendly website leads to better user experience and in turn can generate more sales and conversions for you.

 

An SEO firm can do wonders for your website by increasing your reach, traffic, and conversion rates. However, not all SEO companies are what they seem.  There are many SEO companies that have bad reputations for engaging in shady tactics that could actually get your website penalized by Google, or other search engines.  For something as important as your online presence, make sure to invest the time and research to find an SEO company with a good and honest reputation, and one that cares about the long-term success of your business.