The Anatomy of The Connected Consumer in the Digital Landscape

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The Internet has molded the way we are as consumers. Now a days, more and more consumers use the Internet to quickly find the information they are looking for in seconds. People are evolving into a new type of consumer,  “the connected consumer”. They also want the option to choose when, where, and how they are interacting with brands. As a result, the consumer landscape has evolved and changed drastically since the days of traditional media such as TV commercials and radio ads.

Despite how connected consumers are, they are harder to reach than ever. Research suggests that 30 seconds or less is how long consumers typically spend absorbing digital marketing content. 30 seconds?!?!? This isn’t even enough time to make a coffee. How are we as marketers supposed to engage our target audience in less time than it takes to make a coffee?

Each interaction consumers have with your brand is a piece of the overall experience.  So, what is the best way to reach and engage the consumer? The Infographic below, courtesy of Gigya, highlights the key qualities of the connected consumer to help your organization more effectively reach, engage and convert your customers in the digital age.

Anatomy Infographic

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