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How to leverage human interaction to improve digital experiences

How to leverage human interaction to improve digital experiences

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In a survey about improving business processes, the improvement that customers requested most from businesses was better human service. Even in the digital age, consumers prefer human interaction and personal experiences.   A key challenge…
The Irony of Social Selling in the Digital Area

The Irony of Social Selling in the Digital Area

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Social selling in the digital area occurs when salespeople use social media to interact directly with prospects. It involves developing relationships by interacting with prospects on social platforms such as Facebook, Twitter or LinkedIn. Social…
Social Selling is Not the Same as Social Media

Social Selling is Not the Same as Social Media

,
Social selling is defined by LinkedIn as: “leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” Now, for many salespeople this seems intuitive, “How else…
The Human Brand: How Personal Connections Shaped the World

The Human Brand: How Personal Connections Shaped the World

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At Veriday, our team has recently been reading The Human Brand, written by Chris Malone and Susan T. Fiske. The book looks at branding through the lens of a psychological scientist to see how branding can have an effect on customer loyalty…
The Human Side of Digital Engagement

The Human Side of Digital Engagement

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Over the last decade, digital engagement has become an integral part of any marketing strategy. As the internet has grown from an academic and military repository to the hub for commerce, engagement, and content, people have changed their expectations…
Brand Personification: Why Should You Care?

Brand Personification: Why Should You Care?

, ,
The financial service industry has traditionally relied on word-of-mouth marketing to attract business. Financial advisors and other agents would rely on referrals from their current clients to gain new clients. These marketing methods are becoming…
Being Yourself: Why Brand Personification Increases Customer Engagement

Being Yourself: Why Brand Personification Increases Customer Engagement

,
“Over the last twenty years, with the way technology has gone, there has been a lack of connection between brands and their customers. At the same time, social networks have become ubiquitous in everyday life. These social networks have stepped…
The Healing Power of Coffee

The Healing Power of Coffee

We can debate the health merits of coffee and tea but there is no doubt that its availability and consumption is connected to employee satisfaction, culture and, to a lesser degree, performance. The office coffee ecosystem is simple and sometimes…
GreaterGood

The Greater Good

We just got these new whiteboards and they big and heavy! The bad news is we did not hire anyone to install them. Currently, we're using them while they are leaned up against our walls. Now that we're growing, we need to mount them on the wall…

How to leverage human interaction to improve digital experiences

How to leverage human interaction to improve digital experiences

,
In a survey about improving business processes, the improvement that customers requested most from businesses was better human service. Even in the digital age, consumers prefer human interaction and personal experiences.   A key challenge…
The Irony of Social Selling in the Digital Area

The Irony of Social Selling in the Digital Area

, ,
Social selling in the digital area occurs when salespeople use social media to interact directly with prospects. It involves developing relationships by interacting with prospects on social platforms such as Facebook, Twitter or LinkedIn. Social…
Social Selling is Not the Same as Social Media

Social Selling is Not the Same as Social Media

,
Social selling is defined by LinkedIn as: “leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” Now, for many salespeople this seems intuitive, “How else…
The Human Brand: How Personal Connections Shaped the World

The Human Brand: How Personal Connections Shaped the World

,
At Veriday, our team has recently been reading The Human Brand, written by Chris Malone and Susan T. Fiske. The book looks at branding through the lens of a psychological scientist to see how branding can have an effect on customer loyalty…
The Human Side of Digital Engagement

The Human Side of Digital Engagement

,
Over the last decade, digital engagement has become an integral part of any marketing strategy. As the internet has grown from an academic and military repository to the hub for commerce, engagement, and content, people have changed their expectations…
Brand Personification: Why Should You Care?

Brand Personification: Why Should You Care?

, ,
The financial service industry has traditionally relied on word-of-mouth marketing to attract business. Financial advisors and other agents would rely on referrals from their current clients to gain new clients. These marketing methods are becoming…
Being Yourself: Why Brand Personification Increases Customer Engagement

Being Yourself: Why Brand Personification Increases Customer Engagement

,
“Over the last twenty years, with the way technology has gone, there has been a lack of connection between brands and their customers. At the same time, social networks have become ubiquitous in everyday life. These social networks have stepped…
The Healing Power of Coffee

The Healing Power of Coffee

We can debate the health merits of coffee and tea but there is no doubt that its availability and consumption is connected to employee satisfaction, culture and, to a lesser degree, performance. The office coffee ecosystem is simple and sometimes…
GreaterGood

The Greater Good

We just got these new whiteboards and they big and heavy! The bad news is we did not hire anyone to install them. Currently, we're using them while they are leaned up against our walls. Now that we're growing, we need to mount them on the wall…