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Power Up Your LinkedIn Profile

Powering Up Your LinkedIn Presence For Success

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Your LinkedIn profile has so much potential to be your strongest marketing tool if leveraged correctly. By having a professional completed profile with unique content written, advisors can differentiate themselves. 1. Where does LinkedIn Fit…

6 Website SEO Pitfalls To Avoid During Your Next Web Project

Are you considering redesigning your website? Avoid common mistakes that can hurt your web presence. The actionable advice in this eBook will help you improve your existing or new website. Download this eBook today! In today’s digital world,…

How To Drive Sales Using The Customer Buyer Journey

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Buyers are becoming more knowledgeable and it is re-shaping the roles of sales and marketing professionals. What is the buyer journey and how can you leverage it to increase your sales? Why should Advisors care about the new buyer journey? In…
6 Best Practices of A Great Omnichannel Experience: Part 1

6 Best Practices of A Great Omnichannel Experience: Part 1

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Thanks to the ever-increasing capabilities of mobile devices, more and more people are using multiple channels when making a purchase. Just 27% of people use only one channel during their buyer’s journey. That means the other 73% of individuals…
5 Most Impactful Digital Transformation Trends in Finance

5 Most Impactful Digital Transformation Trends in Finance

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It’s clear that the financial services industry is experiencing digital transformation. Driving that transformation is a series of trends that incentivizes banks to change. Consumers no longer want the same old experience; they want convenient,…
Minimizing bounce rate

How to Minimize Your Website Bounce Rate

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The definition of bounce rate is: “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” Ideally, your website’s bounce rate should be somewhere between 20% and 35%. However,…
The Importance of Responsive Design in Technology Solutions

The Importance of Responsive Design in Technology Solutions

Responsive design is one of the most important design tenets in 2017 and will likely hold that distinction at least through 2018, perhaps longer. Google and other search engines are making changes that prioritize mobile-friendly, easy-to-use…
Most important features of a digital handshake

3 Most Important Features of a "Digital Handshake"

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Business is all about relationships. Professionals working in sales and marketing spend their entire careers developing relationships with prospects. Commercial relationships, like any relationship, needs to be built on a foundation of trust.…
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Digital Marketing for Financial Services Summit: Europe - Recap

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Last week, Veriday CEO, Marc Lamoureux (@mlamveriday), attended the Digital Marketing for Financial Services Summit: Europe in London, England. In addition to having our CEO speak, Veriday was a Gold Sponsor of the event. The event took place…
4 Steps that will minimize our website's bounce rate

4 Steps That Will Minimize Your Website's Bounce Rate

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The definition of bounce rate is: “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” Ideally, your website’s bounce rate should be somewhere between 20% and 35%. However,…
How Financial Agents Can Thrive Using Social Media

How Financial Agents Can Thrive Using Social Media

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Social media has become one of the most popular tools at a marketers disposal. Nearly every business has at least one social media channel, usually one or two of the big 3: Facebook, Twitter, and LinkedIn and with good cause. 64% of Twitter…