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The problem with most organizations is that they spend too much of their marketing budget on head office programs. This means that micro-segments and customers in local markets don’t engage with content. I believe that a more effective strategy requires marketing teams to rebalance digital marketing investments appropriately between head office and the field. There a number of symptoms organizations can readily identify to determine if they need to rebalance.
Whether you saw our presentation or not, we want to provide you with valuable resources below on how you can stretch your marketing budget to reduce your cost of acquisition by leveraging distribution.
– Marc Lamoureux, CEO, Veriday Inc.