10 Things Your Intranet Could Be Doing For Employee Engagement

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Engaged employees will deliver more to your organization when they are equipped with the tools to do their job effectively. Employee intranets can help to create an experience that engages employees, fosters collaboration and productivity, encourages innovation, strengthens culture, and becomes an integral part of the employee experience and engagement.

Check out the insightful Infographic below, courtesy of Gagen MacDonald, that lists 10 things your intranet could be doing for your business right now. The Infographic, using case studies and statistics, elaborates on how Intranets can help to transform your business by:

  1. Engaging Employees
  2. Creating Employee Advocates
  3. Driving Collaboration
  4. Increasing Speed to Innovation
  5. Retaining Talent
  6. Reducing Information Overload
  7. Increasing Efficiency
  8. Enabling True Mobility
  9. Saving You Money
  10. Making Your Employees Happy

Employee Engagement & Intranets

13 ways to increase your e-mail open rate [Infographic]

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Do you know what your e-mail open rate is?

It all starts with the subject line. The subject line of an e-mail is crucial in getting prospects to open it. The subject line will determine the success or failure of your campaign. If your e-mail is not opened, then all of your hard work in creating the campaign has gone to waste.  You want prospects to feel like they must open, read and act on your email.   When your prospect is not expecting to hear from you, or may not even really know you, so probably has not built that trust for you, the subject line can present quite the challenge.

In our Infographic below, we share some of our top e-mail secrets with you.  These are some great techniques to help your e-mail get opened and read:

 

Top 13 Ways Advisors Can Increase E-Mail Open Rates [Infographic]

Content Marketings Tactic Your Competitors are Neglecting

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Content marketing may be the most important trend in digital marketing today. Industry surveys indicate that B2C businesses will spend on average 32% of their total 2016 marketing budgets on content marketing1. Its power as a lead generator is unmatched, and if you’re not doing it—and doing it right—you’re missing a critical piece of your marketing puzzle. Worse, you could be losing business.

Ok, ok, you’ve heard this before, right? The benefits are well documented. Experts will tell you that content marketing:

1) Builds awareness

2) Helps customers find you

3) Establishes you as a thought leader

All those are true, but there’s one major benefit that even experts often overlook, and that is: content is key to creating an irresistible brand.

What is a brand and how is it connected to content marketing?

A brand isn’t just a logo, typeface, and slogan. Your brand is the entire personality of your company. Think of it as the feelings and emotions that are evoked within a customer when they hear your name.

Brands are built slowly, piece by piece with each point of contact between you and your customers. Every ad, email, tweet, and blog post adds to your brand. Over time, good branding creates trust, establishes value, and fosters a sense familiarity.

In 2016, content marketing could be the most important tool for building your brand.

Why is content marketing so critical to creating a brand?

When you view your competitors’ websites, display ads, or marketing emails, do you ever feel they all look very similar? That’s no accident.

Today’s smart web developers and digital marketers know what makes people tick (and click!), and websites are finely tuned to be efficient and effective. The best digital practices are always emulated, borrowed, and replicated. This improves user experience, but as everyone copies the same successful strategies, variety and uniqueness decrease. This leaves many sites looking like they’re cut from the same template, because they are.

If you want to stand out from the crowd, you need a new technique to differentiate. So what’s the best way to differentiate online today? Yep, you guessed it: content marketing.

Content marketing establishes your unique value proposition

More than any other aspect of your online presence, content marketing allows you to communicate your unique value proposition; the aspect of your business that tells customers “this is why you should choose me instead of my competitors”.

Content marketing gives you the time, space, and freedom to engage deeply with customers—something that’s impossible to do in a 728 x 90-pixel banner ad.

Best of all, content marketing brims with real personality because it captures your own voice. Content takes your business beyond a robotic marketing slogan. Sure, the tone of your content should be professional, but when that tone echoes your individuality, you stand out from a noisy field of competitors.

3 simple tips to creating content that makes your brand shine

  1. Produce content that reinforces your points of difference

Before you write, ask yourself: how do my skills, my experience, my expertise, solve customers’ problems better than my competitors? The answers are your points of difference and combined they form your unique value proposition. Write them on a sticky note and place it next to your monitor.

If your content clearly demonstrates your points of difference, customers will understand exactly why they need to choose your business.

  1. Think of content as the evidence that supports your marketing claims

Say your company’s slogan is “Manitoba’s Master of Tax Minimization”. That’s a bold statement, but why should customers believe you? In the past, businesses relied on word of mouth and testimonials to substantiate these claims. Today, content marketing is the tool that proves your expertise to millions of skeptical customers before they ever do business with you.

  1. Be consistent and find your own voice

Decide on a style and vocabulary that reflects you and your business. A casual and accessible tone is effective for some audiences while others expect you to be formal and authoritative. Whichever style you choose, be sure that it carries your personal voice. This will build stronger connections, and ensures that your content feels fresh.

Summing up

Good brands are not created by telling customers why your business is great, they’re created by demonstrating it. And in today’s competitive digital landscape, content marketing is the most powerful tool for proving your value and building a business that gets noticed in a crowded marketplace.

 

1 B2C Content Marketing: 2016 Benchmarks, Budgets and Trends — North America, Content Marketing Institute. (Published: October 14, 2015).

Advisors: You’re Losing Clients by Ignoring This Critical Website Mistake

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Financial Advisors:  What do you want your website to accomplish? What is the primary goal for your website visitors? How are you directing your visitors to accomplish these goals? If the goal of your website is to create sales and get more business, then it is important that your website has effective Call to Actions, otherwise known as CTAs. A CTA is a button or link that you place on your website to drive prospective customers to become leads by filling out a form on a landing page.

One of the most costly mistakes that we see on Financial Advisors websites is in their CTA, or lack thereof. Without a call to action, your website cannot generate leads like it is intended to do. You could write the most compelling website copy, and it wouldn’t amount to anything if a call to action wasn’t clearly defined to capture that prospects information. A clear call to action will help to increase your profits by maximizing conversions and improving user experience. In effect, it is the next stage of your sales cycle.

An effective CTA provides:

  • Focus to your site
  • A way to measure your sites success
  • Direction to your visitors

As an Advisor, you can present your services and start a conversation with people who need your help.  Use calls to action to direct visitors to a contact form, a newsletter subscription, or other call to actions such as:

  • Download an E-book
  • Make an appointment
  • Free consultation
  • Interactive Tools
  • Webinars

A call to action provides your visitor with direction and a number of different progression points. CTAs must be logical and related to the content on the page. For example, let’s say you have a CTA that asks your visitor to, “Schedule an assessment of their RRSP investment mix”. What’s a logical path to that call to action? It could be, 1) Visitor enters by searching for some tips on effectively saving for retirement, 2) Visitor likes the article and decides to look at what your practice does with respect to Retirement Savings advice and 3) Visitor sees your call to action to schedule an assessment, clicks on it and submits their contact information (first name, last name, email, etc.). Think about what your calls to action will be and plan out the path for how you want your prospects to get there.

Not many people pick up the phone these days after visiting a businesses’ website. This is why it is far better to have a softer call to action that allows you to communicate with your prospects on a regular basis.

Guide to Content Marketing