Continue to Optimize Email Marketing
Email Marketing has been a very important tool for Financial Advisors. When speaking with advisors, the one marketing activity they will always make the time for is some type of Email Marketing.
With that in mind, Wealth Management firms should look to optimize their Email Marketing activities to allow for enhancements and to free up resources for other activities.
Financial Advisors should have the ability to create both individual emails, but also campaigns. Providing the ability to access their own content and a library of pre-approved content makes building email campaigns and newsletters very simple.
The next step to effective Email Marketing for Financial Advisors is contact segmentation. The proper list management capabilities will allow the sending of personalized content to a targeted audience. Whether it is for high net worth clients, near retirement, new families, providing the right content builds trust and nurtures relationships.
Compliance Review: Necessary but Overlooked
Compliance is a necessary part of Advisor Marketing. Financial organizations may not be considering that improving this process would lead to an increase in efficiency and ultimately an increase in marketing consistency.
Firms not leveraging a Compliance platform often will use email as the method for submission and review processes. This creates lengthy review periods and increased risk.
When a Compliance engine is built into the Field Marketing solution, it will be easily embedded into the marketing process and access the created web pages, blog content, social posts, and email campaigns.
Compliance tools are not only valuable for the enhancement of advisor marketing, but also should improve the efficiency of the compliance officers and include functionalities like Site Archiving, Multi-Stage Workflows, Delegation, and more.
To be able to maintain a strong book of business as well as creating new opportunities, it’s critical that Financial Organizations and Financial Advisors don’t let marketing fall by the wayside. The way to make sure Marketing is maintained, firms must look to improve consistency and efficiency.
As a provider of a leading Financial Advisor Marketing platform, Digital Agent, we often hear from our clients they are looking to solve 5 core objectives; Establishing a Digital Presence, Increasing Reach, Building Trust, Lead Generation, and Nurturing.
To achieve these objectives, there are 5 activities as part of the Advisor Marketing program; Websites, Content, Social Media, Email, and Compliance. We would encourage organizations to examine the tools and processes they are using for those activities as it is through that, they can reach that improved consistency and efficiency in Marketing.