How often will you exit a website if it takes too long to load? In fact, research shows that around 53% of visitors will leave if it takes longer than 3 seconds to load. The user experience of a portal solution should be treated similarly. If your advisor portal is cumbersome, has long login times, and resources take a long time to open, this will create a negative experience amongst the end-users. Not only will this create frustrations and impact user adoption; it will also impact productivity and the bottom line. If during the span of a day, the time a user spends waiting adds up to about 20 minutes, multiply that across all the users over the span of weeks, months, or years. We can easily see the impact that a few seconds wasted waiting for a slow portal can have on the financial organization.
User interfaces and User experiences have become a key point of any software product. It is one of the cornerstone items that impact the perception and adoption of a platform. If your advisor team cannot intuitively navigate through the portal, this hurts productivity. They will need to spend time clicking around in search of what they are looking for. People have a tendency to develop habits, even in a difficult to navigate the portal. However, these habits will create errors. Furthermore, when an irregular task arises, the advisor will be back to clicking around in search of what they need.
These problems are focused around the user adoption of existing users, but navigation issues will have a negative impact on new users even more. They are not only learning new processes but are doing so in a portal that isn’t user friendly.
If any of these points resonate with you, we highly recommend evaluating your current advisor portal for areas of improvement. If you’d like to hear about how you can transform your advisor productivity, book a demo today.