6. Promote It
The last step in the process is probably the most important. If you write the most amazing blog article but then no one sees it or reads it then it was all for nothing. The last step is about promoting and telling the world to read your article. The article should be shared on social media channels, Facebook, LinkedIn, Twitter. It’s not absolutely necessary to be on every social media platform. It’s more important that you pick one or two and have a presence on them than to try to have a strong presence on all of them. The second important place to promote is to your existing clients and prospects. If you have their email address, you can send it to them through an email newsletter. Email marketing and sending an email newsletter is a great way to promote new content and stay top of mind with clients and prospects.
There’s no question that blogging is a valuable activity that anyone in business should incorporate into their routines. Once you get over the roadblocks that have been holding you back from creating your own content and follow the six steps listed in this email you’ll see the benefits through greater website traffic and you’ll find when you have client meetings they might actually mention reading articles that were sent to them.