Let’s run through these quickly. The value of blogging can be seen by advisors who commit to it as part of their business. When someone blogs about a topic they can be seen as an expert in the area they are blogging about. An advisor’s target audience can relate to them easier. People want to work with people they like and they can relate to. Secondly, if advisors are not blogging because they don’t have time, it goes back to not understanding how it can help their business. In today’s digital world, not having an online presence can do more harm than good. These 10 reasons why advisors should be blogging can help them see the value and incorporate it into their schedule.
Lastly, the reason for not thinking they have anything to write about goes back to having confidence in their knowledge and experience. Topics advisors could write about could be seasonal related to tax planning or life planning such has planning to start a family or estate planning. If there is an area that an advisor is particularly passionate about than sharing and giving tips is a great place to start. Many concepts that might seem straightforward or obvious to an advisor that has been in business for a long time might not be as clear to others.
Now that we’ve discussed some of the excuses that advisors often give for not blogging let’s explain how to get started and make this a consistent activity that adds value. There are 6 steps that I recommend to make writing articles and posting them to your website a consistent activity. Let’s get into it.
Steps Advsiors Can Take To Start Writing Blog Content
1. Set a goal
Take some time to identify and what the blog should accomplish. Understand and outline who it is that your content should be trying to reach. Who is your ideal target client? What do they care about? What do they struggle with? It’s great to know the problems and challenges your target audience faces so that as a content producer you can write on topics that are important to them. Each time a new blog is written, the question should be asked, “does this meet the goal of our blog?”