Entries by Andrew Chung

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How To Leverage The Buyer Journey To Increase Your AUM

What’s the relationship between the buyer journey and selling? (if you haven’t read my post on the definition of the buyer journey, make sure you read that one first before moving on.) Well, as it turns out, the entire profession is changing and traditional selling and relationship techniques are becoming less effective because buyers are […]

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6 SEO Pitfalls to Avoid During Your Next Website Re(Design) Final Part: Failing to think like a human

We’ve reached the final pitfall in the 6 SEO Pitfalls to Avoid During Your Next Website Re(Design).   Failing to think like a human. This may seem obvious but it is often overlooked during the development process. Designing your website with only SEO in mind can be a mistake. It is important to remember throughout the […]

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4 Reasons Why Financial and Insurance Advisor Websites Struggle

There’s nothing more frustrating than investing in an amazing looking advisor website only to suffer from a lack of website traffic and visitor engagement. Here are 4 reasons and actionable tips you can use to help solve this very common yet solvable problem. Reason 1: Not enough content and pages The old saying of quality […]

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Liferay Vs. SharePoint: Who is using these technologies?

Portals continue to evolve as platforms gain new features that increasingly blur the boundaries between portals and areas such as content management. Customer experience, customer engagement, digital experience and marketing integration have been a large focus of portal platforms for the past couple of years as more and more enterprises have embarked on portal implementations. […]

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What is Google My Business?

Getting your practice or business listed on Google My Business is a critical step that every advisor should consider to set yourself apart from your local competitors. It also helps provide a consistent user experience your audience receives when they are looking for you using Google. So, what is Google My Business? Google My Business = Google […]

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6 SEO Pitfalls to Avoid During Your Next Website (Re)Design Part 5: Failing to consider your URL structure

Failing to consider your URL structure is mistake #5 in Hubspot’s 6 SEO Pitfalls to Avoid During Your Next Website Re(Design). One of the most important search engine optimization techniques is using SEO-friendly URL structures to help the indexation of your website.  A good domain name is simple and short so that visitors can easily remember […]