Entries by Marc Lamoureux

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The Human Side of Digital Engagement

Over the last decade, digital engagement has become an integral part of any marketing strategy. As the internet has grown from an academic and military repository to the hub for commerce, engagement, and content, people have changed their expectations about online experiences. In fact, expectations have changed so much that, according to Gartner, 85% of […]

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Brand Personification: Why Should You Care?

The financial service industry has traditionally relied on word-of-mouth marketing to attract business. Financial advisors and other agents would rely on referrals from their current clients to gain new clients. These marketing methods are becoming antiquated, thanks in large part to a fundamental change in how people research and purchase services.  These days, people engage in […]

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The Healing Power of Coffee

We can debate the health merits of coffee and tea but there is no doubt that its availability and consumption is connected to employee satisfaction, culture and, to a lesser degree, performance. The office coffee ecosystem is simple and sometimes appears way too vital to the daily operation. Like many companies we have a coffee […]

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The Greater Good

We just got these new whiteboards and they big and heavy! The bad news is we did not hire anyone to install them. Currently, we’re using them while they are leaned up against our walls. Now that we’re growing, we need to mount them on the wall to take back the extra space. Without question, […]