Entries by Marketing @ Veriday

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The Network of Giving Alliance Welcomes Veriday

Using Everyday Digital Transactions to Drive Social Change BOSTON–September 22nd, 2016–Veriday Inc., a digital marketing and technology company, joins the Network of Giving Alliance LLC (NOG), an organization which delivers technology solutions to support important causes and communities around the world. Veriday will provide its expertise in leading edge technologies to support the market deployment […]

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3 Reasons Financial Advisors Should Be Rethinking their Marketing Strategy for the Millennials

As the boomer demographic ages, and ultimately moves towards retirement, there should be an added focus on a new marketing strategy that targets the Millennial demographic – defined as the population of people born between 1982 and the mid 2000s. Millennials are the next generation of investors; they’re well educated, were born and raised into […]

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Financial Advisors: Driving Website Traffic and Improving Search Engine Rankings

The topics and questions from this series of articles are derived from our survey on blog topics. What topics would you like us to cover in future blogs, webinars, and eBooks? Fill out this quick survey and we will generate content to answer your questions. Thank you to all of those who have participated. Question: […]

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Financial Advisors: How do I add my business to Google Maps?

With so much information readily available to us on the Internet, it has become a natural reaction for individuals to go to search engines first to find the information that they are looking for.  Have you ever found yourself doing any of the following? Using Google Maps to find a store, or get directions to it.  […]

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The Future of Customer Service is Online Self-Service Portals

We’ve all been there. We have all been on the receiving end of the frustrating “hold music” when you’ve called an organization to resolve an issue. “One moment please. Your call is important to us. A representative will be with you shortly”…repeated… again….and again. Being put on hold when you call a customer-service department has […]

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3 Reasons every Financial Advisor needs a Logo

Logos…almost every company has one.  A company’s logo is a recognition tool for the public to link their services or products to the company.  If designed effectively, a logo can represent the unique selling proposition of a company.  As a Financial Advisor, with many competitors offering similar services, it is important to have a memorable logo that represents […]

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Improving Customer Experience: Mobile, Online Self-Service, Content Targeting

Did you know that 88% of buyers are willing to pay more for a better customer experience? In fact, it is predicted that by 2020, customer experience will overtake price and product as the key differentiator (Walker). Take a moment to think, how does your customer experience (CX) stack up to your biggest competitors? What […]

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How an Intranet Can Elevate Employee Engagement

Over the last few years, intranet technology has evolved tremendously. From a simple online notice board to a technological opportunity with endless capabilities. Intranets have the ability to elevate employee engagement, enhance customer experience, and so much more. According to Dale Carnegie, 90% of leaders think an engagement strategy will have an impact on business […]