Entries by Marketing @ Veriday

,

The 3 Key Areas You Must Improve If You’re A Bank

This post was written by Martin Yan and appeared here first on Liferay.com. ————————— The banking industry is trending up. With greater accountability and transparency in our institutions, customers are finally coming around to their banks. Confidence is being restored and their trust is growing. For once, the future of banking looks quite bright. But competition is also on the […]

, ,

Financial Advisors: Using Niche Marketing to Grow your Business

As more people obtain their CFP certification, it is becoming increasingly difficult for Advisors to prove their value over competitors. It used to be common for small businesses to market themselves as a “one-stop shop.”   This made sense when it was difficult to access a range of Financial Advisors. However, with the arrival of the […]

,

Marketing Financial Advisory Services in a Noisy Digital World

This post was authored by Marie Swift and originally appeared here on GuideVine. Khalid Usmani, who is the Director of Advisors Success at GuideVine, and Marie Swift, who heads up PR and marketing consulting firm Impact Communications, recently spoke about marketing Financial Advisory services in a noisy digital world. The audio interview can be accessed here: […]

, ,

Learn How to Put Customers First at Liferay Symposium NA

This post was written by Angela Wu and appeared here first on Liferay.com. A Conversation with Customers: Liferay Digital Experience Platform As digital transformation continues to inform the way we live, work, and play, we expect companies and brands to understand what we’re looking for. Businesses have a great opportunity to hear their customers, understand the problems they […]

, ,

Introduction to Content Marketing for Financial Advisors

Marketing has evolved tremendously in the past decade – and more importantly the way we market to people has changed. Today’s consumers make purchasing decisions based on research they do on their own, reading online reviews, and through trust that is built overtime with an organization. We are now in the age of “Googling”. This […]