Entries by Marketing @ Veriday

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The Road to Local Search Engine Optimization (SEO) Success

On the path to marketing a business, people can lose sight of their local audience. According to a study done by the National Public Radio, localized content had 6 times more Facebook shares than non-localized content. From increasing your website traffic to improving your clients overall experience with your business – localized marketing can do […]

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Newsletters: The Forgotten Hero of Content Marketing

Newsletters are one of the most cost-effective mediums for building relationships and maintaining contact with your customers and prospects. Despite being one of the most effective marketing tools available, this digital channel is often overlooked by digital marketers. As a Financial Advisor, Newsletters are a great way to boost your content reach, grow your contact […]

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Takeaways from the Digital Marketing for Financial Services Summit 2016

I recently attended the Digital Marketing Summit in Toronto and was a panelist on the Power Panel: Surmount Barriers to Transform your Omni-channel into a Customer Centric, High Performance Digital Ecosystem. The conference was very educational and a great way to meet industry leaders in the Digital world of Financial Services. Having learned some new […]

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Veriday Announces Sponsorship at Liferay Symposium North America 2016

Digital business technology event will showcase Veriday’s expertise and services Chicago, IL – (June 9th, 2016) – Veriday, a digital marketing and technology company, and Liferay Platinum partner, announced today its participation as a Gold Sponsor at this year’s Liferay Symposium North America. Hosted by Liferay, which makes software that helps companies create digital experiences […]

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Ignoring LinkedIn is Hurting your Advisory Firm

According to The Wall Street Journal, “At Social Media High, Facebook is the all-star quarterback, Twitter is the school paper’s editor in chief and Snapchat is the mysterious, Harley-riding transfer student. That makes LinkedIn the nerd who skips prom for the mathlympics.” However, within the financial services sector, LinkedIn is the all-star quarterback with 9 in 10 […]

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3 Key Benefits for Digital Experience Platforms

This post was written by Christine Reyes and appeared here first on Liferay.com. ———————– Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience platforms are designed for companies that understand the importance of breaking down silos and bringing […]

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Omnichannel is the Key to Optimizing Customer Experiences

What does Omni-channel mean? Historically, companies were focused on providing customers with the ability to transact in the channel of their choice.  Organizations were organized around channels, and each channel’s department had their own reporting structure and goals.  The departments often encouraged channel competition, but the end result was confused customers who experienced different offers, pricing and processes in each […]

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5 Types of Content to Boost your Advisor Website Traffic

According to Marketo, “Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. Inbound marketing earns the attention of customers and makes the company easy to be found.”   There are many ways to […]