Entries by Marketing @ Veriday

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The Key to Creating Highly Sharable Content

This post was authored by Marie Swift and originally appeared here on GuideVine. ————————————— There has been an abundance of research on social media but until recently we’ve not had a comprehensive way of understanding why people share content online and how to use that knowledge to create highly sharable content. Now we do. The New York Times‘ Insights […]

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Social Media Compliance Guidelines for Financial Advisors

This post was authored by Marie Swift and originally appeared here on GuideVine. ————————————— Do you know how to think through and manage endorsements and comments on websites and pages under your control? One piece of SEC guidance that got a big cheer from Financial Advisors and industry social media advocates is that “community” or “fan” […]

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#Liferay Named a Leader in Portals for the Sixth Year

As one of Liferay’s proud Platinum partners, we are thrilled to see it named a leader in Gartner’s Horizontal Portals Magic Quadrant. Liferay Inc., which makes open source portal software, is a Leader for the sixth consecutive year and positioned furthest in completeness of vision and ability to execute in the Leaders quadrant. Gartner, a […]

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Furniture Bank’s Chair Affair gala returns this fall in support of refugees being settled in Ontario

TORONTO, September 21st, 2015 – A series of one-of-a-kind furniture creations are set to transform The International Centre this fall as the Chair Affair gala and charity auction returns to the city on Friday, October 30th, 2015. The event is a fundraiser for Furniture Bank, a Toronto based registered charity and social enterprise that provides […]

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Good Content vs. Good Enough Content: Insights from Ann Handley at #INBOUND15

In case you missed our last article, here is a quick background to this series of articles. Ann Handley (Author, Marketer, Chief Content Officer of Marketing Profs) “The biggest missed opportunity with content is playing it too safe.”  Ann Handley, author of “Everybody Writes”, was the world’s first Chief Content Officer; so you could say she […]

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Inspirational Marketing Takeaways from #SethGodin at #INBOUND15

“This is not a conference. It’s a movement. It’s the INBOUND MOVEMENT.” 4 days, 5 inspiring keynotes, 14,000 marketers, 170+ educational sessions later…and we are back from Inbound 2015, and more inspired then ever. For 4 days, the Veriday team attended Hubspot’s Inbound 2015 in Boston, Massachusetts.   Inbound has become one of the biggest marketing […]

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Financial Advisors: Making Sense of the SEC’s Third-Party Review Site Rules

This post was authored by Marie Swift and originally appeared here on GuideVine. Financial Advisors and the marketing consultants who specialize in working with them know that the SEC no-testimonials rule prohibits Registered Investment Advisers and Investment Adviser Representatives from using client endorsements in their advertising. But in April 2014, the SEC issued new guidelines on […]

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Advisors: A Guide to SEO Keyword Research [Infographic]

While Google keeps us on our toes with constant Google algorithm changes and updates, one thing that remains consistent when developing a website, or creating content for a website is keyword research. Keyword research refers to the process of determining what keywords your potential customers use in search engines when searching for information. Keyword research […]

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Infographic: The Fascinating History of Graphic Design

As a highly visual society, graphic design is a vital part of our everyday lives.  It is all around us; in logos, magazines, newspapers, packaging, websites, branding, posters, books, signage, advertisements and more.  It is nearly impossible to go through an entire day without encountering some kind of graphic design. Graphic design is what attracts us […]