Entries by Marketing @ Veriday

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The Emerging Customer Engagement Economy

Here at Veriday, one of our specializations is helping companies to better engage their customers in order to remain competitive in today’s customer engagement economy.   Engagement refers to the emotional connection or attachment that a customer develops during the repeated and ongoing interactions. Engagement accumulates through satisfaction, loyalty, influence and excitement about a brand. When […]

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Top Takeaways from the Digital Marketing for Financial Services Summit 2015

Last week, Veriday had the opportunity to attend and sponsor the Digital Marketing for Financial Services Summit (DMFS 2015) in Toronto (#DMFS2015). The conference brought together top digital marketing thought leaders in the industry including brands, technology solutions and agencies, with the purpose of driving thought-leadership and educating marketers on the latest in the digital marketing […]

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3 Themes from the Digital Marketing for Financial Services Summit 2015

Last week, Veriday had the opportunity to attend and sponsor the Digital Marketing for Financial Services Summit in Toronto (#DMFS2015). The conference brought together top digital marketing thought leaders in the industry, including brands, technology solutions and agencies, with the purpose of driving thought-leadership and educating marketers on the latest in the digital marketing world. […]

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3 Ways Financial Advisors Can Better Engage Millennials

A Millennial weighing in on how to market to Millennials. How can Financial Advisors better court Millennials? Below are three strategies Financial Advisors can use to reach this non-traditional generation: 1. Change your preconceived notions. Marketing to millennials in the financial services industry has been a hot topic this past year. Millennials are often written […]