Entries by Marketing @ Veriday

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Financial and Insurance Advisors: How to Build Sales Without Being Too ‘Salesy’ Part 2

In this series, we are addressing techniques on how to build sales without being too ‘’salesy’’ or pushy. In this article, we will cover techniques 5 through 7. Read the first part of this series here. 5. Content Marketing Never has it been so easy or affordable for Advisors to connect directly with their target markets. Social […]

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Financial and Insurance Advisors: How to Build Sales Without Being Too ‘Salesy’ Part 1

Often people think of salespeople as being pushy or aggressive. We have all experienced the pushy salesman that hasn’t stopped talking to listen and leaves you feeling as though you were forced to say ‘’yes’’. Many salespeople don’t think about whether they are being perceived as pushy and don’t realize that their style may be actually […]

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Social Media Considerations for Advisors: YouTube

YouTube, owned by Google, is a free video-sharing social networking website developed in 2005. YouTube allows users to upload, watch and share originally created videos. Anybody can watch and share videos on YouTube but to access additional features a person must register for an account. YouTube users can communicate with each other through comments, responses, […]

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The Top Reasons Why Enterprises are Choosing Liferay Portal

Liferay Portal is the leading open source enterprise portal, with a large customer base across many different industries. Since 2005, we’ve been building innovative solutions for our clients using the Liferay Portal.  At Veriday, we believe in Liferay’s unique approach to building web experiences in order to help build relationships with customers and employees across […]

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Why Mobile Optimized Websites Are More Important Than Ever

The mobile industry is booming. There’s no question that mobile devices have become a staple in everyday living around the world. The sheer volume of mobile users is reason enough to embrace a mobile website. Mobile searches are on track to exceed desktop searches; therefore, designing for the mobile demographic is important for providing a […]

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8 E-mail Marketing Tips for Financial and Insurance Advisors

E-mail marketing is all about communicating important messages, updates, tips and promotions to recipients that have opted into receiving such emails.  E-mail marketing is an essential element of any marketing strategy and an efficient way to stay connected with your clients while also promoting your business. Despite the rise in popularity of social media, e-mail […]

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5 Quick Ways to Optimize Advisor’s LinkedIn Profiles

With over 330 million active users globally and a targeted user base of business professionals, LinkedIn is the world’s largest professional network. LinkedIn is no longer just a tool for recruiters, but has evolved into a powerful marketing platform that provides a professional ground for Advisors looking to network. If you don’t have a LinkedIn […]