Entries by Marketing @ Veriday

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What is Inbound Marketing? [Infographic]

In 2017, ads are everywhere. Billboards, TV commercials, print ads, sponsored social media posts and banner ads are constantly bombarding consumers everywhere they turn. As a result, they are losing their effectiveness. 84% of TV viewers who were surveyed admitted that they want to fast forward through TV ads. Newspapers are struggling to remain profitable, […]

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Gartner announces Liferay as a leading portal solution for 7th year in a row

For the 7th year in a row, Gartner has ranked Liferay at the top of their list for “Critical Capabilities of Horizontal Portals.” Gartner, one of the world’s pre-emptive technology research firms, regularly releases information technology insights for IT and other business leaders. Liferay DXP, the newest version of the open-sourced engagement platform, finished near […]

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How Do Customer Experience Improvements Impact Revenue?

This post was authored by Matthew Draper and originally appeared here on Liferay.com ———————————– Without seeing detailed statistics concerning the impact of online customer experience (CX) on their company’s bottom line, many executives ask why it matters for their revenue goals. However, the online customer experience-revenue relationship has become clearer and clearer in recent years. Crucially, […]

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Financial Marketers Not Ready for the Future?

The financial services industry spends $8.37 billion (USD) per year on digital advertising. But with 615 million devices blocking ads worldwide, marketers need to adopt an inbound marketing strategy if they want to improve the success rate of their digital marketing efforts. Every financial services organization is attempting to become more efficient and effective in […]