Entries by Marketing @ Veriday

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Content Marketing Vs. Public Relations (PR) [Infographic]

Communicating information to your audience is a very important element of gaining their attention for your brand. Marketers are always looking to new mediums to send their messaging out to the audience.  Advertising was very popular in the days before the internet, but today’s digital age has lead to two main strategies dominating marketing departments […]

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How to Build Customer Loyalty in the Digital Age

This post was authored by Matthew Draper and originally appeared here on Liferay.com ———————————– The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a better picture of how individuals interact with companies. However, it has also greatly […]

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Are Banks Failing at Customer Experience?

Welcome to Part 2 of our two-part series examining customer experience in banking, through graphics from the Financial Brand. In Part 1 of this article, we discussed which channels consumers use to research various financial products (or services) and what banks believe the biggest benefits of personalization are. We also looked at why banks struggle […]

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The State of Customer Experience in Banking by the Numbers

Most people use more than one financial institution for their banking needs. It is easy to see the competition from other big banks, but many financial institutions struggle to quantify the threat from FinTech firms. Customer experience (CX) is a key factor in building and maintaining high customer loyalty, but this might be the area […]

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You Won’t Believe How Data Silos Are Killing Your Business

More than 80% of marketers say that data silos within marketing obscure a seamless view of campaigns and customers. That’s just one department within an organization suffering at the hand of data silos. Data silos negatively affect everybody, from IT to sales. A data silo is a repository under the control of a particular division or […]