Entries by Marketing @ Veriday

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Outbound Vs. Inbound Marketing for Financial Advisors

Marketing is a necessary task for any business.  However, there are seemingly infinite ways to go about it given the current digital landscape. You might find yourself wondering, “how should I go about marketing my Advisory business? Referrals used to be the bread and butter marketing tool to spread the word about your financial service […]

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10 Technology Trends & Predictions You Should Pay Attention to in 2017 (Part 1)

Another year  is upon us and another year of trends are soon to unfold. In 2016 we saw the proliferation of wearable technology, “Smart” homes, cyber attacks and 3-D printing. What will hit it big in 2017? This year appears to be the year that Artificial Intelligence (AI) and Machine Learning hit their full stride, […]

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How can you improve your customers’ digital experience? [Infographic]

Why is a digital customer experience strategy important for businesses? First of all, 89% of consumers began doing business with a competitor following a poor customer experience. In a real in-store shopping experience, customers tend to be more forgiving and far less quick to assign blame than in the digital world. In the digital world, the […]

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Life Insurance companies need to improve their websites, Forrester’s study finds

The number of people who conduct research online before making a purchase decision continues to increase each year. Your company website is more important than ever to your bottom line as digital touch points are continuing to reshape the customer journey and the way that Canadians are researching and buying life insurance. In a recent […]

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Financial Advisors: Beginner’s Guide to Improving your Website’s Local SEO

Local SEO is one of the most important (and free!) online activities that you can do when building an online presence for your business. As a Financial Advisor, it is critical that you are found by your local market. By searching just one phrase, “financial advisors”, Google will output a map with all the local Financial […]