3 Optimization Tips that Advisors are Missing on their Blog

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In a previous post, we covered the importance of blogging, as a financial advisor! Now, let’s look into some quick and easy ways to improve the quality of your blog! Here are 3 Optimization Tips that Advisors are Missing on their Blog

Optimize Blog Post Titles

The title of your blog post matters a great deal. Your blog post will appear in search engine results, links and on social media sites. Create an informative and catchy title, for each article, describing what your post is all about. If you want to rank high for a particular question or keyword, make sure it is included in the title of the article.

Here are some effective tips for creating attention grabbing blog titles:

  • Include keywords or questions in the title
  • Catchy and to the point – grab the user’s attention from search
  • Use the list approach (10 top, 3 reasons to. Etc)
  • Be a contrarian
  • Use emotional triggers
  • Pose a question
  • Use power words

Your titles will improve with practice. Make sure you are taking a look at your analytics to see which articles are receiving the most amount of traffic. This is a good indicator that the titles you are using are what your targeted audience is looking for.

Picking the Right Image

A picture is worth a thousand words.  People love pictures and so do search engines.  Finding the right image adds another dimension to an article. Image selection is an important part of engaging your visitor. A good image can create an immediate emotional reaction and set the tone of your article.

It is important to pull out all of the stops to help your article get ranked higher so take the time to optimize your images. Google tries to understand the content of images by the text and keywords surrounding it. The most important part of image search engine optimization is the image filename and alt tag. Rename the photo using 4-5 words to tell Google what the photo is all about. The alt tag gives a description to the image in the case the image doesn’t load or display correctly on your website.

Internal Links

If you are writing a new blog post and reference an older article you have written, or a service that you provide, make sure to create an internal link in your article to those pages. Visitors like to travel through websites looking for valuable content, so why not send them to check out your older posts that are relevant? Internal links help search engines index your site and help identify primary keywords. This helps to increase the page rank of linked pages.

So, next time you publish your next blog article, remember these three things before you hit the ”post now” button.

What strategies are you using to optimize your blog? How often do you create and post new articles for your audience? Share your comments below.



The top 3 reasons why every Advisor should be blogging


In today’s world, it simply isn’t enough to just have a good looking website.  Your website and blog are the online storefront of your business. Blogging can be a marketing tactic to help drive traffic to your website, and provide you with a better online presence. Hubspot reports that small businesses that blog get 55% more website visitors, and 126% higher lead growth than non-blogging businesses.

Below are the top 3 reasons why every Advisor should have a blog:

 1) Your website + blog = More traffic

Adding a blog can help to increase the amount of targeted visitors to your site. A blog article creates a new page on your website.  The more pages and new content that you have, the more chances you have to rank higher in search engine results.  Every time you publish a blog, you create one more opportunity for your site to rank in search results.

 2) Content drives client engagement and leads

92% of business who blogged multiple times a day acquired a customer through their blog (Hubspot State of Inbound Marketing, 2012). A blog helps you to connect and engage with your prospects. It can help you establish yourself as an expert in the industry by answering prospects fundamental questions through sharing high-quality and relevant information. Blogs help draw your prospects in, and gives them a reason to come back.

3) Long-Term Effect

A Blog post doesn’t just stop generating traffic after the day it is published.  Blogs posted today can continue to generate traffic weeks, months, and years after the article is published.

So, there you have it. The top 3 reasons why every Advisor should be blogging to help their business. So what are you waiting for? It’s time to start blogging!


7 Ways to Increase Your Website’s Traffic with Blogging


Blogging is an extremely useful digital marketing practice that can generate leads by attracting new traffic to your website. It is a key strategy that many successful marketing organizations adopt in order to create a thought leadership position and add credibility to their brand. Here’s a short checklist to help get you started on your blog!

1. Communicate When you Blog

One key best practice is to ensure you are communicating to your clients and potential prospects that you’ve written something and updated your blog. Have a LinkedIN profile? Great! Once you’ve completed writing your blog, post the link to your blog post as a status update to your LinkedIN! Or, if you prefer to email your clients, include a short snippet and link to your blog post on your next email to your clients. Increasing your search rank involves proving to search engines like Google and Bing that you are a relevant source of information. The volume of traffic to your website is one key contributing factor to that result. And besides, if you’ve taken the time to write something that you’re passionate about, you should let the world know that you’ve written it!

2. Use Keywords in your Titles

Many blogging platforms have a field specifically designated for your blog title. The primary reason for this is, in fact, for search. Search engines read and index your pages looking for titles. If your title matches popular keywords you’ll have a higher likelihood of getting ranked higher than other websites. Now, you’re probably wondering, how do I know if a word is a keyword? Here’s a quick tip: visit “http://www.google.com/trends/” and type in words or phrases that you’d like to use in your title. From there, you’ll be able to identify the popularity of the words you plan on using!

3. Use impactful images

I’m sure you’ve heard the phrase, “A picture says 1000 words”. When you write and create content, you should always think about the image you want to associate with your writing. There is research that proves that using images actually increases the likelihood of your content being read. Secondly, when you use images and post the link to your blog post on social media sites like LinkedIN, they will automatically pick up the image and post it along with your status update!

4. Link your posts to other parts of your website

Search engines like Google and Bing love what is known as “Internal Links”. What’s an internal link? It’s basically a link where when you click on it, it takes you to another part of your website on the same domain. One simple example of an internal link would be on your main navigation/menu tabs. So, how do you put this into practice? For one, announcing your blog post on your home page with a link to the post every time you create one would work. Also, when writing your blog posts, think of different ways to link your posts together. If you’re referencing topics from past posts, be sure to link those posts together!

5. Maintain frequency in your blogs

The web is always changing and there are ebbs and flows to how your visitors will interact with you. One key success factor in driving traffic to your website is to ensure content maintains some level of recency. Arguably, blogging once a day is better than blogging once a week, but more importantly, is to blog frequently. We recommend that you consider blogging once a quarter at a minimum. Don’t forget that you can also leverage other sources of content from your business partners. For example, your estate planner might want to contribute and write a short piece for your blog.

6. Create a Content Calendar and Commit to Writing

Blogging can sometimes be perceived as a daunting and arduous task. Distill the process down by first starting off with a content calendar and plan out your topic for 4 quarters, 12 months, 52 weeks, essentially whatever frequency you decide to adopt. This will help simplify and map out the themes you plan on writing about for the rest of the year and will also give you a preview on the workload. Thinking about the topics before you start writing can also help you get your creative juices flowing even before you put pen to paper.

7. Write valuable content

Content is king and blogging is, hands down, the BEST way to generate traffic. However, there is a bit of a catch. Your blog isn’t a tool that you should be using to advertise your services or pitch your visitors on the next best product, that’s what the rest of your website can do for you. The content that you write on your blog should be authentic and trustworthy. This is about creating and establishing your business legitimacy. It’s also a first impression. Think about how you would interact in a first meeting with a prospect. How do you add value to them? Similarly in blogging, what information can you give your website visitors to make them coming back for more?