How to Project Warmth and Competence
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How to Project Warmth and Competence

In a previous article, How Warmth and Competence Affect Customer Perceptions, we discussed how warmth and competence play a major role in how people perceive other people and businesses. Because of this, a brand (or person) must project warmth…
Worthy Intentions: How Customers View Your Actions
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Worthy Intentions: How Customers View Your Actions

How can financial service brands improve the quality of their relationships with customers? It’s a question asked by many leaders in financial services and is the major theme of a book called The Human Brand. The Human Brand, by Chris Malone…
How to Write an About Me: Financial Agents
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How to Write an "About Me" for Financial Agents

An “About Me” page is one of the most important pages on your website. Behind the homepage, it’s usually the second most viewed page. People will go to that page expecting to find out the who, what, when, where, why, and how of your business.…
How Warmth and Competence Affect Customer Perceptions
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How Warmth and Competence Affect Customer Perceptions

Warmth and Competence Whether we recognize it or not, humans judge things and other people as soon as we come into contact with them. Immediate judgments, inaccurate as they may be, set the tone for how we interact with others throughout the…
The Power of Storytelling in the Business World
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The Power of Storytelling in the Business World

Storytelling is one of the most inherently human activities that exists. No other species has the documented ability to tell stories the way we do. Stories greatly affect how people view topics. Storytelling, as opposed to any other method of…
The Human Brand: How Personal Connections Shaped the World
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The Human Brand: How Personal Connections Shaped the World

At Veriday, our team has recently been reading The Human Brand, written by Chris Malone and Susan T. Fiske. The book looks at branding through the lens of a psychological scientist to see how branding can have an effect on customer loyalty…
The Human Side of Digital Engagement
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The Human Side of Digital Engagement

Over the last decade, digital engagement has become an integral part of any marketing strategy. As the internet has grown from an academic and military repository to the hub for commerce, engagement, and content, people have changed their expectations…
Brand Personification: Why Should You Care?
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Brand Personification: Why Should You Care?

The financial service industry has traditionally relied on word-of-mouth marketing to attract business. Financial advisors and other agents would rely on referrals from their current clients to gain new clients. These marketing methods are becoming…
Being Yourself: Why Brand Personification Increases Customer Engagement
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Being Yourself: Why Brand Personification Increases Customer Engagement

“Over the last twenty years, with the way technology has gone, there has been a lack of connection between brands and their customers. At the same time, social networks have become ubiquitous in everyday life. These social networks have stepped…