Digital Acronyms You Need to Know
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16 Digital Marketing Acronyms You Need to Know

Digital marketing is full of acronyms, some of which are remarkably similar, leading to widespread confusion. Today, we’re going to examine the most common acronyms in digital marketing and explain their meaning. CTA - Call to Action A…
Content Marketing Vs. Public Relations (PR)
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Content Marketing Vs. Public Relations (PR) [Infographic]

Communicating information to your audience is a very important element of gaining their attention for your brand. Marketers are always looking to new mediums to send their messaging out to the audience.  Advertising was very popular in the…
6 Tips for Creating Better CTA Calls-to-Action for Financial Advisors
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6 Tips for Creating Better Calls-to-Action for Financial Advisors

Getting prospective customers to make the next step in the buyer's journey is a difficult task. An effective, creative call-to-action (CTA) can help motivate prospective customers to take that next step. A CTA is an image or line of text that…
Man checking watch at his desk
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"Our review process for advisor websites takes too much time and effort."

The creation and use of online content is becoming an increasing trend both within the advisor industry as well as the general digital marketing world today. When this happens in a regulated industry you begin to see increasing work loads for…
Clicking digital padlock
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"I need to show auditors that all published content on our websites has been vetted and approved."

IDC predicts that financial services IT spending pertaining to risk functions will reach more than $80 billion by 2017. In the world of a regulated industry, this should not come as a big surprise. This effectively indicates that due to significant…
Web analytics reporting
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"I need better web analytics reporting for my advisor websites."

You're a marketer and as a marketer you love analyzing data. Traditional enterprise marketing strategies involves repetitive and cyclical testing which leads to minor or major changes in marketing tactics. As you already know, the same rules…
Website Management
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"My advisors don't use the website management tools I've provided to them."

You've experienced this challenge before. The challenge of adoption. After investing a significant portion of your budget, time and effort, your advisors don't end up using the tools you've provided to them. In a research study we performed…
"I need to upgrade my advisor marketing program and I need a business case."
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"I need to upgrade my advisor marketing program and I need a business case."

Many wealth and insurance believe that their current advisor digital marketing program needs an upgrade starting with the website management tool they either built in-house or purchased within the last 5-8 years. Trends in digital marketing…