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4 Keys to Building A Solid Advisor Transformation Program

Customer expectations are evolving as rapidly as technology. Because of this constant evolution, brands need to adapt how they interact with their customers. Financial organizations are turning to their advisors as an additional marketing channel.…
3 Essential Elements of the Best Omnichannel Experiences
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3 Essential Elements of the Best Omnichannel Experiences

At Veriday, we recognize the value of an excellent customer experience. Our digital marketing platform, Digital Agent, helps financial agents offer an excellent, omnichannel experience to their customers and audience alike. Today, we will examine…
Important Facts About Engagement from Mobile Devices
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5 Important Facts About Engagement from Mobile Devices

Mobile devices are owned by 2.3 billion people worldwide. The device that is constantly in everyone's pocket is a fantastic channel for marketers to create engagements. Why are mobile channels such an exciting opportunity for marketers? 1. The…
How Warmth and Competence Affect Customer Perceptions
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How Digital Experiences Create Personal Connections

According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. This shift means, to stay competitive and retain your customer base, your brand will need to work towards providing…
Don't Eliminate Human Interaction in Your Business
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Don't Eliminate Human Interaction in Your Business

80% of people said they prefer to chat with a human being when doing business with a financial services brand. Brands in financial services should focus on providing best-in-class human interaction to go along with their digital marketing efforts.…
Emerging Technologies and The Future of Customer Engagement
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Emerging Technologies and The Future of Customer Engagement

Over 4.75 billion people worldwide use at least one mobile device. This widespread acceptance has dramatically changed the way brands engage with their audience. People are always accessible. This accessibility allows brands to use mobile channels…
How to Project Warmth and Competence
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How to Project Warmth and Competence

In a previous article, How Warmth and Competence Affect Customer Perceptions, we discussed how warmth and competence play a major role in how people perceive other people and businesses. Because of this, a brand (or person) must project warmth…