Ignoring LinkedIn is Hurting your Advisory Firm

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According to The Wall Street Journal, “At Social Media High, Facebook is the all-star quarterback, Twitter is the school paper’s editor in chief and Snapchat is the mysterious, Harley-riding transfer student. That makes LinkedIn the nerd who skips prom for the mathlympics.

However, within the financial services sector, LinkedIn is the all-star quarterback with 9 in 10 Financial Advisors active on this social network (LinkedIn). LinkedIn is a hub for growing your advisory firm, strengthening and nurturing your relationships, and building awareness for your business.

Signing up for a LinkedIn account and letting it gather dust will hurt your career – you need to be active on this social network. There are many little changes you can make to optimize your LinkedIn account, as well as many opportunities to engage with other LinkedIn users – more specifically your clients and prospects. Some of these engagement opportunities include:

  • Joining and contributing to relevant LinkedIn Groups
  • Posting updates for your LinkedIn network to see
  • Like and comment with updates made by people in your network
  • And so much more

LinkedIn recently conducted a comprehensive survey of Financial Advisors and found that 75% of Advisors who gained clients from LinkedIn stated that they use the site to improve their referral network. They gathered the top reasons Financial Advisors use LinkedIn, which included:

  1. Building brand identity
  2. Enhancing current client relationships
  3. Staying up-to-date on industry insights
  4. Improving their referral network

In a very digitally-centric world, it is important to acknowledge that as a Financial Advisor, you need to not only have a LinkedIn presence, but an active one at that. You must recognize that ignoring this all-star quarterback of a social media network could hinder your Advisory firm’s success. By staying active on LinkedIn, you could be a social media all-star, reach new prospects and grow your Assets Under Management (AUM).

5 Types of Content to Boost your Advisor Website Traffic

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According to Marketo, “Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. Inbound marketing earns the attention of customers and makes the company easy to be found.”  

There are many ways to boost traffic to your website and better engage your audience. But, which form of inbound marketing is the best? The answer varies from business to business. In a day and age where people prefer to be educated rather than sold, content creation is the key to connecting and engaging your audience, and further boosting traffic to your Advisor website.

Here are 5 different types of content you should start (or continue) to create for your website to help boost your traffic and engage your audience:

  1. Infographics

Researchers found that coloured visuals increase people’s willingness to read a piece of content by 80% (Xerox). Infographics are a great way to share information with your audience in a simplified and visually appealing way. To get started, check out some free infographic templates, provided Venngage (sign up required).

  1. Videos

51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Adobe). Whether it is an informational video describing the difference between an RRSP and a TFSA or a welcome video introducing yourself to your online audience, there are many easy ways to incorporate video into your Financial Advisor website.

  1. Webinars

According to Entrepreneurs Forum, hosting a webinar creates several benefits for your business including:

  • Develops authority and trust with prospects and clients
  • Raises brand awareness by providing users an uninterrupted way to advertise your business
  • Grows your contact list
  • Generates qualified leads
  • Shows off your brand’s personality – something that isn’t as easily done through the written word

Webinars are a powerful tool for interacting and connecting with prospects and clients. Hosting a webinar allows your audience to get to know you, as a Financial Advisor, on a much deeper level than they would if they were to only read website content.

  1. eBooks

eBooks are a great way to compile your existing blog content and dive deeper into a specific topic. For example, we have compiled some of our existing blog content into an eBook: The Financial Advisor’s Guide to Content Marketing. eBooks have a higher perceived value to your readers who will be more willing to give you their contact information in exchange for access to your eBook. Readers are more likely to feel like this was a fair exchange as you supply them with instant access to a valuable piece of content that they are interested in.

  1. Blogs

 81% of U.S. online consumers trust information and advice from blogs (BlogHer). Blogging is one of the best ways to have a conversation with your audience by answering questions they may have in a non-intrusive manner. Research some of the questions that your audience has, or what information they enjoy reading and use that to your advantage by writing about it.  Over time, this will help you build valuable, trusted relationships with prospects and clients.

There is a wide range of content that you can create to better engage, inform, and connect with prospects, clients and industry leaders. Some other examples of different types of content are:

  • Newsletters
  • Memes
  • Reviews
  • How-to-guides
  • Case studies
  • Podcasts
  • Interviews
  • Slideshares
  • Social Media
  • Opinion pieces

Aside from the clear benefits mentioned from creating a variety of content for your audience, doing this will also help to improve your SEO and search engine rankings. If you feel like continuously creating content is a big time commitment, remember that you can always repurpose your current content in order to get the most mileage out of all of your content writing efforts.

Financial Advisors: Is an SEO firm for you?

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According to imFORZA, 93% of online searches begin with a search engine. As a Financial Advisor, it is important to utilize this powerful tool to your advantage. When users search through Google, 18% of organic clicks go to the first link that pops up. Through the use of an effective SEO strategy (search engine optimization), you can improve your website’s ranking in order to receive more organic clicks.

As an Advisor, you don’t always have the time to fully dedicate yourself to focusing on your website’s SEO.  After all, it can be very time consuming and complicated. Luckily for you, there are many firms out there who focus purely on SEO.

So what is an SEO firm and why should you care?

Simply put, an SEO firm’s aim is to help companies get business from search engines. Through content creation, building high quality links, analyzing results and adjusting accordingly, a good SEO firm can help you rank higher in search engine rankings and increase website traffic from your target audience. Other ways to help boost your SEO include:

  • Meta descriptions
  • Headlines
  • H1tags
  • Link building
  • Using relevant keywords
  • And many more

Some key benefits to hiring an SEO firm include:

Saves time, money, and resources

To really see results through SEO, you must have a good understanding of how search engines work. As a Financial Advisor, your time is money. By hiring an SEO firm, you can get the results you want while still being able to use your time to focus on your clients, business, and different elements of your website such as content creation.

Helps you better understand your clients

When it comes to the Internet, everything is measurable. An SEO firm can provide you with useful insights about your audiences, prospects, and clients – from their needs and challenges to their online behaviours.

Improves your website’s user experience

With the help of an SEO firm, your website can become more accessible and user friendly. A big benefit of SEO is that it can increase the usability of a website. A more user friendly website leads to better user experience and in turn can generate more sales and conversions for you.

 

An SEO firm can do wonders for your website by increasing your reach, traffic, and conversion rates. However, not all SEO companies are what they seem.  There are many SEO companies that have bad reputations for engaging in shady tactics that could actually get your website penalized by Google, or other search engines.  For something as important as your online presence, make sure to invest the time and research to find an SEO company with a good and honest reputation, and one that cares about the long-term success of your business.

Advisors: Why just having a Website isn’t enough

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As a Financial Advisor, you’ve taken those first steps to start building an online presence and that’s a great start.  But, with so many other Financial Advisors taking on the digital world, having a website simply just isn’t enough anymore.

Think of it this way: If you were to open a retail store, would you expect that just because you opened a store, people will flock to it, and you will experience instant success? Of course not. You have to work on building your inventory, increasing your visibility, and marketing and advertising it.

Similarly, just because you have a website, doesn’t mean that clients and prospects know about it or can find you. Just like opening your own retail store, you need to continuously build your websites inventory (content), spread awareness and visibility (SEO), and market and advertise it. The more active you are digitally, the stronger your website (and your business) will be.

As a Financial Advisor: you can’t assume that because you have a website, people know about it.

Constantly updating your website creates 2 key benefits:

  1. Your visitors are happier and more engaged

Having new and fresh content will not only engage your current audience, but it will motivate them to keep coming back. Continuously updated content will ensure that you have repeat visitors and subscribers (if you have an opt-in option for visitors who enjoy your content). Also, if they are engaged and happy, the chances of them sharing your website with others greatly increases, which in return could increase your websites total visibility (and hopefully client base).

As a Financial Advisor, the financial services industry is continuously changing – from new policies and regulations to changes in season. If your content and information is out-dated, your audience will get little value out of it, which could effect the perception of your brand and practice. Frequently updating and adding content, especially content that is aimed to solve your prospect and client challenges, can help you build credibility and trust with your visitors, while increasing your digital visibility.

  1. Search engines LOVE dynamic content

When content, on your website, is continuously added and updated, that means that your website is constantly changing – it’s dynamic. When search engine crawlers come to your website to audit if anything has been updated or added, they report their findings back to Google to determine your ranking on their search engine. By updating your website, a crawler’s report back would be something along the lines of “Yes, this is an important website because it’s frequently updated with fresh, useful and good quality content.”

So, why should you care? This means that Google will send crawlers to your website more frequently, helping you rank higher for keywords that you may be focusing on to reach your target audience.  As a result, this will help increase your websites visibility and attract more prospects to your website.

As a Financial Advisor, you need to think about different ways you can get found, capture your traffic and keep those who have left your website, coming back. Take a minute and ask yourself:

  • When was the last time I updated my website?
  • When was the last time I wrote a blog for my website?
  • Does my website rank highly at all for words or phrases like “Financial Advisor, Toronto”?
  • What kinds of words or phrases would my target audience be writing in a search engine that could lead them to my website?

It is important to think about these questions as you are building your online presence. Whether you write a new blog, update your information, or add in a new widget, take some time out of your day to update your website. Remember that continuously updating your website will greatly benefit your digital presence in the long run and more easily connect you with your future clients.

The Digital Reality for Financial Advisors

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This post was authored by Marie Swift and originally appeared here on GuideVine.

Today’s most progressive Financial Advisors and Advisory Firms are embracing the PESO Model as a way to bridge traditional marketing methods and digital / mobile realities. This integrated, modern model includes Paid placements, Earned media attention, Sharing through social media and Owning online properties that you build and control. Using the PESO Model covers all the bases: helping you enhance your brand, build share-of-mind, and derive new business. When all four elements are properly attuned and working together, a new space emerges for the firm.

PESO-Model

Look at graphic above and make a mental note: The sweet spot is in the middle – that’s where “authority” occurs and new business seems to come magically to the firm. Also notice how the circles are arrayed. Earned is at the top because it is the hardest and most important element to consistently attain. On the left and right are (a) Shared and (b) Owned – (a) your social media strategy, which is where if you post engaging content people will share it with others in their social circles, is closely related to (b) your website and blog, which as your primary online presence should serve as a platform for not just positioning your firm but for demonstrating thought leadership and subject matter expertise. At the bottom of the array is the Paid category; while this element should not be ignored and can be helpful in driving business success, anything that is purchased and totally controlled is still seen as less credible than placements that are earned, such as being quoted in the New York Times or having a piece you wrote published in the local newspaper.

Here’s how the PESO Model might shape your marketing plans:

Paid

  • Research and purchase select advertisements / sponsorships where target market is reading / attending
  • Get out ahead of conference appearances / sponsorships to make the most of the investment being made
  • Leverage paid assets accrued on website, social media, etc.

Earned

  • Increase market visibility through positive media coverage
  • Focus on strategic PR (e.g., media coffees and press conferences, news releases, strategic pitches) but also jump on organic opportunities and press requests that come through networks such as the Garrett Planning Network and associations such as NAPFA and the FPA.
  • Leverage earned assets accrued on website, social media, etc.

Shared

  • Build share of mind through social media strategy
  • Review existing social accounts (make sure all are consistently branded and on message)
  • Develop a Social Media Policy and Editorial Calendar
  • Cross-link and promote social media accounts on website, in e-signatures, etc.

Owned

  • Generate meaningful content that positions key executives as thought leaders and subject matter experts
  • Review and continually enhance primary assets (e.g., website, conference booth materials, brochures, e-books and special reports, white papers, motion graphic videos, live action videos, animated white board videos, infographics, etc.)
  • Leverage all owned assets accrued on website, social media; place as appropriate in third-party media outlets, etc.

Paid Media

Paid media does not necessarily need to be fancy commercials and creative print ads. Consider instead: social media advertising, sponsored content or display ads on other relevant websites, hosted or sponsored events, Google Adwords, and email marketing. A smart strategy would be to create a “must have” Special Report or e-Book, which you could offer on your site for free in return for name and email address. Your offer could include the weekly or monthly delivery of financial tips and insights, along with occasional invitations to special events you are hosting or supporting.

Earned Media

Earned media is what you know as either publicity or media relations. It’s having a newspaper or trade publication write about you. It’s appearing on the local television station to share professional insights on personal financial matters. It’s having a credible news outlet publish your thoughts on saving, budgeting, investing, college funding and retirement realities. It’s writing a book and having a traditional publisher select it for distribution and promotion via their platform. In the age where anyone can publish and promote their own content online, it is more important than ever to be seen as a vetted resource for credible news-and-info outlets. While anyone can write and self-publish a book, respected brand-name book publishers are deemed as having higher standards. While blogging or publishing content on your own web platform is helpful for demonstrating expertise and also enhances search engine page rankings due to the consistent use of relevant key words that result in higher discoverability online, studies show that being interviewed by and included in a professional journalist’s story or having your articles published in a respected magazine or newspaper is typically seen by the general public as three-to-five times more credible than publishing that same content on your own.

Shared Media

Shared media, also known as social media, is an evolving art. You know you are mastering the art of social media when people start sharing and liking and commenting on your posts; this type of “engagement” shows that you are providing highly relevant content that people find interesting enough to share with their own social circles. When sharing occurs, firms experience a new form of “earned” visibility. At some point in the future, we may even see organizations use it as their main source of communications internally and externally. The great thing about the PESO Model is that, if you embrace all the segments, you will have a ton of good content to share on your own social media accounts. If you are attuned to your audience and their needs, and align that mindset with the idea of attracting ideal clients, you will find a good balance between promotional, educational and business-casual communications.

Owned Media

Owned media is the content you create and/or control. It is something you own. It lives on your website or blog. You control the visuals, the messaging and platform. It is your primary presence on the worldwide web. A smart thing to do is to place “lead magnets” on your owned properties – for instance, a pop-up box or sidebar area that invites visitors to sign up for your monthly newsletter or weekly e-tips. It is also wise to include videos (could be cartoon type “explainer” videos or educational videos with you speaking to the camera), memes (a humorous or inspirational image with corresponding text that is copied and spread by Internet users) and infographics (a visual image such as a chart or diagram that helps simplify a complicated subject or turn an otherwise boring subject into a captivating experience) on your primary marketing hub; studies show that people share video links twelve times more often (and images two times more often) than they do simple text and links alone.

Embracing the PESO Model can help you attract new business, generate referrals and retain your best clients. Pay attention to all four elements and you’ll see the magic occur over time.

7 Things People Hate About Your Advisor Website Part 2

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From people talking or texting during a movie to lousy drivers – we all have pet peeves that drive us up the wall. Just as pet peeves exist in the “real world”, they are also evident in the digital world too.

As a Financial Advisor, you should be aware about some of the pet peeves your prospects and clients may have about your website. In part 1 of this series, we discussed page load times, poor navigation, cheesy photos and your contact information. In this 2-part series, we will go over 3 more things people hate about your Advisor website and how to stop yourself from doing them.

  1. It has an unintelligible value proposition

Who are you? What do you do? What makes you unique, different and better than other Financial Advisors? A solid value proposition is an essential tool to attract new clients, differentiate yourself from other Advisors, all while helping you to create a distinct and recognizable brand.

60% of investors found it hard to distinguish among Advisors because of their value proposition (Pershing).

As a Financial Advisor, you want to create a unique and effective value proposition to help differentiate yourself in the industry and accelerate your business. Your value proposition concisely explains why a prospect needs you as their Advisor, and not your competition. (Read this blog post to learn more about writing a great value proposition).

  1. It doesn’t have a blog

Inbound marketing is one of the most effective ways to grow your business, and comes at a lower cost. In 2015, content marketing generated 3 times as many leads as traditional outbound marketing, but cost 62% less (Smart Insights). Blogging is one of the best ways to attract your target audience by creating and providing interesting and quality content, all while uninterruptedly marketing to them.

Businesses that blog receive 77% more traffic and 97% more links to their website than those that do not. 

Blogging is a means of building credibility and thought leadership, and keeping your visitors coming back. Providing your prospects with useful information will build trust and add value to their experience on your Advisor website. When people search for information and answers – be a source they go to and trust. Your business will greatly benefit from this. As an added bonus, Google loves dynamic websites. Frequently writing blogs will help boost your overall search engine ranking, which in turn will increase your websites overall visibility and digital reach.

  1. It’s not responsive

Have you ever visited a website using your mobile device and had to zoom in with your fingers because the text was too small on your screen? That’s because the website you were checking wasn’t mobile-responsive. With a higher percentage of people using their smartphones instead of their desktop when looking at information online, responsive design has never been more important.

40% of people will choose another result if the first one they land on is not mobile friendly (Sweor).

Digital Agent users – don’t worry, we’ve got you covered.  All of your websites are 100% responsive.

Case studies have revealed that a seamless customer journey provides a competitive advantage, in some cases doubling sales year over year (The Kapost Blog). As a Financial Advisor, you should continuously work to ensure that your clients are happy on all fronts, and that includes digital. To better hone a positive digital customer experience, check out part 1 of the series to help you avoid doing the 7 things people hate about Advisor’s website.

 

7 Things People Hate About Your Advisor Website Part 1

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Whether it’s being interrupted, talking during a movie, or wobbly tables – we all have pet peeves that drive us absolutely mad. Just as pet peeves exist in the “real world”, they are also evident in the digital world too.

As a Financial Advisor, you should be aware of some of the pet peeves your prospects and clients may have about your website. In this 2-part series, we will go over 7 things people hate about your Advisor website and how you can avoid them.

 

1. It takes forever to load

Everyone is always on the go, including your clients. Can you recall a time when you got frustrated with a website because it took forever to load? Well, if your website is anything like that, your audience will feel just as frustrated as you did.

47% of consumers expect a web page to load in two seconds or less, and 40% abandon a website that takes more than three seconds to load (KISSmetrics).

If you want people to stick around your website, make sure that you’re putting the time in to optimize it. For example, use images that are sized for the web rather than print. This will help decrease a page’s overall load time.

2. It offers poor navigation

When someone lands on your website, do they know what to do? Are you leading them through your website or letting them navigate through it all on their own?  Are you providing your visitor with direction and a number of different progression points? Easy to follow navigation is not only good for customer experience, but can help you convert those leads into clients.

70% of small business B2B websites lack a call-to-action (Small Business Trends). A Call to Action (CTA) is a button or link that you place on your website to drive prospective customers to become leads. If the goal of your website is to create sales and get more business, then it is important that your website has effective CTAs.

Some quick and easy tips to improve your Financial Advisor websites navigation include:

  • Clear headlines
  • Jargonless copy
  • Concise CTAs

3. It’s littered with cheesy stock photography

You may already know that using images is great for SEO and grabbing (and keeping) your audience’s attention. So when it comes to picking the right images, cheesy stock photography is not the way to go. Picture this: someone lands on your website and the first thing they see are images like these:

Cheesy stock photo

Cheesy stock photo

Are these pictures really believable or even realistic? Are these even your employees? Images are great for clarifying or enforcing an idea to your visitors. However, generic stock photography doesn’t accomplish either of those things.

Try to use real pictures of real people at your company. If not, try to pick the best free, not-so-cheesy stock pictures. Using relevant and believable pictures on your Financial Advisor website will take your business a long way.

4. It contains a contact form but no contact information

A “Contact Us” form may seem like a great way to generate an opt-in email list, but to a potential client, this provides very minimal or even no value because there is no incentive for them to give you their information.

44% of website visitors will leave a company’s website if there’s no contact information or phone number (KoMarketing).

If a client or prospect has a one-time problem or request, they likely want help immediately. Having your contact information somewhere clear on the website, such as the footer or the contact page, is more useful to a client because it gives them a way to directly contact you. Whether it’s your email, phone number, or office location (ideally, all three), let people know how to contact you and make that information easily available to your clients and prospects.

 

Whether it’s in the office or in a digital space, you want to keep your current and future clients happy and coming back. As a Financial Advisor, you should continuously work to avoid these digital pet peeves to hone a positive digital customer experience. To learn more, check out part 2 of this series.

Advisors: Reach your Prospects by Posting at Optimal Times

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More than 60% of Financial Advisors, who prospected on LinkedIn, successfully gained new clients as a result (source). As a Financial Advisor, having an online presence, specifically social media, is crucial to helping to convert prospects into clients and growing your business.

With almost 1.6 billion monthly active users on Facebook, 320 million on Twitter, and over 100 million on LinkedIn – being active on these social media giants needs to be part of your digital marketing strategy (source).

However, it isn’t just about flying by the seat of your pants and posting content whenever, wherever.  It is important to have a solid social media strategy in place. To find the most optimal time to reach your target audience, it’s going to take time and research. Think about:

  • What day and time are people the most engaged with your posts?
  • When do your posts reach the most people?
  • Is posting more frequently benefiting you or hurting you?

To get you started, take a look at this infographic by SurePayroll, which outlines when the best time to reach out to your audience is on several social media platforms. Keep in mind that this is not a one-size-fits-all formula; you will still have to do some of your own research, and analyze your own profiles to see what is working for you, and what is not.

 

Advisors: Reach your Prospects by Posting at Optimal Times Infographic

Financial Advisors: Take Advantage of Local Marketing

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In such a globally connected world, people try to market to anyone and everyone. Although, in the process of doing so, they lose sight of their local audience. When strategizing your marketing, a one-size-fits-all approach is not the way to go. According to a study done by the National Public Radio (NPR), localized content had 6 times more Facebook shares than non-localized content.

In today’s digitally-centric world, there is an overwhelming amount of online content at our disposal. Consumer needs have shifted; when searching for a product, they now look for the most personalized, relevant and relatable information that meets their interests

According to Search Engine Land, 67% of smartphone users want ads customized by city and 61% want ads customized to their immediate surroundings.

Now, more than ever, local marketing will benefit your business. Here are some ways a localized marketing strategy can benefit you:

Less competitors

When you focus on localized marketing – you are targeting a smaller audience. However, you are also competing against a smaller number of businesses. Less competition means a higher chance of attracting and landing clients!

Increase in traffic

Not only will you get business from people passing by your office, localized marketing can help you better reach your local target audience through search engine optimization (SEO). For example, if you are a Financial Advisor within the Toronto region – you are more likely to appear in search engine results if someone were to search “Financial Advisor Toronto” as opposed to just “Financial Advisor”. Optimizing for local SEO will help you increase your online traffic, which in turn, can help improve your global SEO rankings as well.

Improves client experience

As digital as our world is today, consumers still like to have face-to-face interactions – it helps to build trust. Today’s consumers prefer to work with someone that is easily accessible, online and off. As a Financial Advisor, providing your clients with different options for interaction with your business will improve their overall experience with you.

Helps build referrals

Just as people refer local mechanics to their friends, they will do just that with Financial Advisors. By building strong relationships with your local clients, the chances of them referring your services to their friends and family increases – or even better, referring your business to an online audience by leaving a review.

Increases your online reviews

According to Search Engine Land, 88% of consumers trust online reviews as much as personal recommendations. With an increase in consumers searching for information on a local level, having numerous, positive reviews can set your business apart from the rest. One positive review can convert a prospect into a client within seconds.

 

Consumer needs are constantly evolving. Localized marketing can help you target the right clients, on a local level, while helping you build a more trusted and valuable relationship with them. Overtime, localized marketing can help you grow your relationships and business.

10 Tips to Successfully Optimize your Financial Advisor Website: Part 2

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As a Financial Advisor, having an online presence is important in order to reach new prospects and establish yourself as a thought leader. With so many Advisors making the shift to creating an online presence, just having a website is no longer enough. When creating a website, it is important to implement an effective Search Engine Optimization strategy. In this 2-part series, we will go through 5 more ways to help optimize your Advisor website.

6. Reputable Links

It is widely recognized that websites with reputable links are highly preferred by customers. Bad backlinks include links from websites that are irrelevant, spammy and ad-heavy. These diminish your Advisor website’s appeal and thus makes it feel less credible to visitors and search engines. The more relevant and reputable the links are on your website, the higher your website’s ranking will be.

7. Fast Page Load Time

A one second delay in page response can result in a 7% reduction in conversions (Kissmetrics). When searching for information, most customers look for something quick and concise. A great way to avoid long page load times is to ensure the size of images you use are small – try for 690 pixels or less.

Having a responsive web design is also a key factor, as many clients want to be able to access your website on any device. This ensures that clients are provided with an optimal viewing and interaction experience. Doing this can help you decrease bounce rates on your website and help increase your conversion rate all while increasing your search engine ranking.

8. Use catchy titles for your content

Viewers often skim through titles of articles and posts until one catches their eye. Having a catchy title is the key to driving more traffic to your Advisor website. A title that sparks curiosity determines whether a reader chooses to read your content or to skip over and read someone else’s. So be sure to create a title that is eye-catching, concise and unique.

9. Add fresh and relevant Content

As Bill Gates once said, “Content is King.” Without unique and fresh content, your Advisor website will blend in with the crowd. When viewers visit a site, they are looking for timely, relevant and new information. Ensure that your content is always up to date with the current events and trends as this shows that you are on top of trends and it can also help to increase traffic from your target audience.

10. Include a Landing Page

An attention-grabbing landing page is vital to increasing traffic to your Advisor website and can improve your search ranking. A landing page is a single web page that appears when a customer clicks on your website through a search engine or other websites that have linked to you. Landing pages are a striking factor in the process of generating leads as they can leave your prospects with a memorable experience, and thus should include a CTA so the customer has the option to get into contact with you.

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SEO is crucial to your overall digital success as a Financial Advisor. A strong SEO strategy can help increase relevant traffic to your website. Use these 10 tips to get started on strengthening your Search Engine Optimization strategy.  In no time, you’ll start to increase targeted traffic to your Financial Advisor website.

For more tips for success, check out part 1 of this series.