What is Personalized Marketing?
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What is Personalized Marketing?

This post was authored by Corbin Murakami and originally appeared here on Liferay.com ---------------- Personalization is and has always been effective. Dale Carnegie once said "a person's name is to that person the sweetest and most important…
Liferay DXP vs. Liferay 6.2 : Interview with VP of Solutions, Nick Quach
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Liferay DXP vs. Liferay 6.2 : Interview with VP of Solutions, Nick Quach

In this exclusive interview, Nick Quach, VP of Solutions at Veriday and resident Liferay expert, sits down with Veriday CEO, Marc Lamoureux, to discuss Liferay DXP (Digital Experience Platform), the latest and greatest Liferay platform. In this…
How can you improve your customers’ digital experience? [Infographic]
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How can you improve your customers' digital experience? [Infographic]

Why is a digital customer experience strategy important for businesses? First of all, 89% of consumers began doing business with a competitor following a poor customer experience. In a real in-store shopping experience, customers tend to be…
Digital Transformation in the Age of Digital Disruption
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Digital Transformation in the Age of Digital Disruption

This post was authored by Adrian Johnson and originally appeared here on Liferay.com It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors…
What is the first step in a Website Design? The Customer comes first.
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What is the first step in a Website Design? The Customer comes first.

So, you’ve decided that it is about time to change or re-brand your website. When redesigning your website, what comes to mind first? Do you start thinking about the content, what to showcase on the website, or do you start thinking of the…
Is Digital Transformation in your Organization’s Future?
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Is Digital Transformation in your Organization’s Future?

Digital transformation has become an overused phrase in the workplace. According to Forbes, digital transformation is the use of technologies to radically improve the performance or reach of an enterprise. 78% of respondents across a wide range…
3 Keys to a Better Digital Customer Experience
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3 Keys to a Better Digital Customer Experience

Every second, Google processes over 40,000 search queries, which translates to over 2.5 billion searches per day, and 1.2 trillion searches per year. Every minute of every day, nearly 700,000 pieces of content are shared on Facebook, and 571…
The Future of Customer Service is Online Self-Service Portals
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The Future of Customer Service is Online Self-Service Portals

We’ve all been there. We have all been on the receiving end of the frustrating “hold music” when you’ve called an organization to resolve an issue. “One moment please. Your call is important to us. A representative will be with you…
Fintech Evolution
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The Evolution of FinTech: Infographic

The Evolution of FinTech Financial Technology, or FinTech, has recently emerged as its own industry, consisting of companies that use technology to make financial systems more efficient for their customers. According to statista, “As of February…
Anatomy of a connected consumer
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The Anatomy of The Connected Consumer in the Digital Landscape

The Internet has molded the way we are as consumers. Now a days, more and more consumers use the Internet to quickly find the information they are looking for in seconds. People are evolving into a new type of consumer,  "the connected consumer".…