EU General Data Protection Regulation
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Everything you need to know about GDPR - Explained

With all the latest news about data breaches and how companies are using people’s personal data for advertising, this has a lot of consumers worried and demanding change. One of those changes is the European Union General Data Protection Regulation…
Business Uses and Benefits of Intranets & Extranets: Part 1
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The most important thing you NEED to include in your eNewsletters

Are you a Financial Service provider trying to gain more traffic to your website? It’s a problem many businesses in the financial sector have. There are many different ways to cultivate engagement that can help lead to more traffic, and ultimately,…
Do Advisors Really Need Email Marketing?

Do Advisors Really Need Email Marketing?

This post was authored by Claire Akin and originally appeared here on GuideVine. ---------------------------- For all the fanfare social media marketing gets throughout the financial services industry, you would think email marketing is a…
Newsletters: The Forgotten Hero of Content Marketing
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Newsletters: The Forgotten Hero of Content Marketing

Newsletters are one of the most cost-effective mediums for building relationships and maintaining contact with your customers and prospects. Despite being one of the most effective marketing tools available, this digital channel is often overlooked…
Financial Advisors: Are You Optimizing Your Emails?

Financial Advisors: Are You Optimizing Your Emails?

54% of marketers rate email as the most effective type of digital marketing and the least difficult to execute (Mailigen). Email marketing provides Financial Advisors an effective way to stay in touch with current clients and prospects. Here…
8 Web Design Trends That Will Take 2016 By Storm [Infographic]

13 ways to increase your e-mail open rate [Infographic]

Do you know what your e-mail open rate is? It all starts with the subject line. The subject line of an e-mail is crucial in getting prospects to open it. The subject line will determine the success or failure of your campaign. If your e-mail…
13 Ways To Get Prospects to Open Your Email

13 Ways To Get Prospects to Open Your Email

It all starts with the subject line. Prospecting email subject lines are crucial in getting prospects to open your email. The subject line will determine the success or failure of your campaign. You want prospects to feel like they must open,…
8 E-mail Marketing Tips for Financial and Insurance Advisors
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8 E-mail Marketing Tips for Financial and Insurance Advisors

E-mail marketing is all about communicating important messages, updates, tips and promotions to recipients that have opted into receiving such emails.  E-mail marketing is an essential element of any marketing strategy and an efficient way…