The Digital Reality for Financial Advisors

,

This post was authored by Marie Swift and originally appeared here on GuideVine.

Today’s most progressive Financial Advisors and Advisory Firms are embracing the PESO Model as a way to bridge traditional marketing methods and digital / mobile realities. This integrated, modern model includes Paid placements, Earned media attention, Sharing through social media and Owning online properties that you build and control. Using the PESO Model covers all the bases: helping you enhance your brand, build share-of-mind, and derive new business. When all four elements are properly attuned and working together, a new space emerges for the firm.

PESO-Model

Look at graphic above and make a mental note: The sweet spot is in the middle – that’s where “authority” occurs and new business seems to come magically to the firm. Also notice how the circles are arrayed. Earned is at the top because it is the hardest and most important element to consistently attain. On the left and right are (a) Shared and (b) Owned – (a) your social media strategy, which is where if you post engaging content people will share it with others in their social circles, is closely related to (b) your website and blog, which as your primary online presence should serve as a platform for not just positioning your firm but for demonstrating thought leadership and subject matter expertise. At the bottom of the array is the Paid category; while this element should not be ignored and can be helpful in driving business success, anything that is purchased and totally controlled is still seen as less credible than placements that are earned, such as being quoted in the New York Times or having a piece you wrote published in the local newspaper.

Here’s how the PESO Model might shape your marketing plans:

Paid

  • Research and purchase select advertisements / sponsorships where target market is reading / attending
  • Get out ahead of conference appearances / sponsorships to make the most of the investment being made
  • Leverage paid assets accrued on website, social media, etc.

Earned

  • Increase market visibility through positive media coverage
  • Focus on strategic PR (e.g., media coffees and press conferences, news releases, strategic pitches) but also jump on organic opportunities and press requests that come through networks such as the Garrett Planning Network and associations such as NAPFA and the FPA.
  • Leverage earned assets accrued on website, social media, etc.

Shared

  • Build share of mind through social media strategy
  • Review existing social accounts (make sure all are consistently branded and on message)
  • Develop a Social Media Policy and Editorial Calendar
  • Cross-link and promote social media accounts on website, in e-signatures, etc.

Owned

  • Generate meaningful content that positions key executives as thought leaders and subject matter experts
  • Review and continually enhance primary assets (e.g., website, conference booth materials, brochures, e-books and special reports, white papers, motion graphic videos, live action videos, animated white board videos, infographics, etc.)
  • Leverage all owned assets accrued on website, social media; place as appropriate in third-party media outlets, etc.

Paid Media

Paid media does not necessarily need to be fancy commercials and creative print ads. Consider instead: social media advertising, sponsored content or display ads on other relevant websites, hosted or sponsored events, Google Adwords, and email marketing. A smart strategy would be to create a “must have” Special Report or e-Book, which you could offer on your site for free in return for name and email address. Your offer could include the weekly or monthly delivery of financial tips and insights, along with occasional invitations to special events you are hosting or supporting.

Earned Media

Earned media is what you know as either publicity or media relations. It’s having a newspaper or trade publication write about you. It’s appearing on the local television station to share professional insights on personal financial matters. It’s having a credible news outlet publish your thoughts on saving, budgeting, investing, college funding and retirement realities. It’s writing a book and having a traditional publisher select it for distribution and promotion via their platform. In the age where anyone can publish and promote their own content online, it is more important than ever to be seen as a vetted resource for credible news-and-info outlets. While anyone can write and self-publish a book, respected brand-name book publishers are deemed as having higher standards. While blogging or publishing content on your own web platform is helpful for demonstrating expertise and also enhances search engine page rankings due to the consistent use of relevant key words that result in higher discoverability online, studies show that being interviewed by and included in a professional journalist’s story or having your articles published in a respected magazine or newspaper is typically seen by the general public as three-to-five times more credible than publishing that same content on your own.

Shared Media

Shared media, also known as social media, is an evolving art. You know you are mastering the art of social media when people start sharing and liking and commenting on your posts; this type of “engagement” shows that you are providing highly relevant content that people find interesting enough to share with their own social circles. When sharing occurs, firms experience a new form of “earned” visibility. At some point in the future, we may even see organizations use it as their main source of communications internally and externally. The great thing about the PESO Model is that, if you embrace all the segments, you will have a ton of good content to share on your own social media accounts. If you are attuned to your audience and their needs, and align that mindset with the idea of attracting ideal clients, you will find a good balance between promotional, educational and business-casual communications.

Owned Media

Owned media is the content you create and/or control. It is something you own. It lives on your website or blog. You control the visuals, the messaging and platform. It is your primary presence on the worldwide web. A smart thing to do is to place “lead magnets” on your owned properties – for instance, a pop-up box or sidebar area that invites visitors to sign up for your monthly newsletter or weekly e-tips. It is also wise to include videos (could be cartoon type “explainer” videos or educational videos with you speaking to the camera), memes (a humorous or inspirational image with corresponding text that is copied and spread by Internet users) and infographics (a visual image such as a chart or diagram that helps simplify a complicated subject or turn an otherwise boring subject into a captivating experience) on your primary marketing hub; studies show that people share video links twelve times more often (and images two times more often) than they do simple text and links alone.

Embracing the PESO Model can help you attract new business, generate referrals and retain your best clients. Pay attention to all four elements and you’ll see the magic occur over time.

7 Things People Hate About Your Advisor Website Part 2

, ,

From people talking or texting during a movie to lousy drivers – we all have pet peeves that drive us up the wall. Just as pet peeves exist in the “real world”, they are also evident in the digital world too.

As a Financial Advisor, you should be aware about some of the pet peeves your prospects and clients may have about your website. In part 1 of this series, we discussed page load times, poor navigation, cheesy photos and your contact information. In this 2-part series, we will go over 3 more things people hate about your Advisor website and how to stop yourself from doing them.

  1. It has an unintelligible value proposition

Who are you? What do you do? What makes you unique, different and better than other Financial Advisors? A solid value proposition is an essential tool to attract new clients, differentiate yourself from other Advisors, all while helping you to create a distinct and recognizable brand.

60% of investors found it hard to distinguish among Advisors because of their value proposition (Pershing).

As a Financial Advisor, you want to create a unique and effective value proposition to help differentiate yourself in the industry and accelerate your business. Your value proposition concisely explains why a prospect needs you as their Advisor, and not your competition. (Read this blog post to learn more about writing a great value proposition).

  1. It doesn’t have a blog

Inbound marketing is one of the most effective ways to grow your business, and comes at a lower cost. In 2015, content marketing generated 3 times as many leads as traditional outbound marketing, but cost 62% less (Smart Insights). Blogging is one of the best ways to attract your target audience by creating and providing interesting and quality content, all while uninterruptedly marketing to them.

Businesses that blog receive 77% more traffic and 97% more links to their website than those that do not. 

Blogging is a means of building credibility and thought leadership, and keeping your visitors coming back. Providing your prospects with useful information will build trust and add value to their experience on your Advisor website. When people search for information and answers – be a source they go to and trust. Your business will greatly benefit from this. As an added bonus, Google loves dynamic websites. Frequently writing blogs will help boost your overall search engine ranking, which in turn will increase your websites overall visibility and digital reach.

  1. It’s not responsive

Have you ever visited a website using your mobile device and had to zoom in with your fingers because the text was too small on your screen? That’s because the website you were checking wasn’t mobile-responsive. With a higher percentage of people using their smartphones instead of their desktop when looking at information online, responsive design has never been more important.

40% of people will choose another result if the first one they land on is not mobile friendly (Sweor).

Digital Agent users – don’t worry, we’ve got you covered.  All of your websites are 100% responsive.

Case studies have revealed that a seamless customer journey provides a competitive advantage, in some cases doubling sales year over year (The Kapost Blog). As a Financial Advisor, you should continuously work to ensure that your clients are happy on all fronts, and that includes digital. To better hone a positive digital customer experience, check out part 1 of the series to help you avoid doing the 7 things people hate about Advisor’s website.

 

A Conversation with Customers: Liferay Digital Experience Platform

,

This post was authored by Bryan Cheung and appeared here first on Liferay.com.

——————-

The internet has changed the way we live because it gives everyone an equal voice in a global conversation. No matter who you are or where you live, you can make yourself heard, whether by contributing to Wikipedia, creating a video that goes viral on social media, or corresponding personally with people and organizations around the world.

And yet it still seems like so much shouting is going on, and not enough listening. One of the areas we see this is with companies and how they interact with their customers.

As companies, we have a bigger opportunity than ever before to hear our customers—to understand the problems they face, and give them the right solution to make their lives easier. That might be your next great product, but it might also be a simple phone call or email giving them some advice or help.

Unfortunately, too many companies today are overloading their customers with emails, offers, and content that reflect the company’s priorities rather than meeting the customer’s needs. These companies see digital technology as just another channel through which to talk at their customers.

That’s why we are happy to announce today the launch of Liferay Digital Experience Platform (DXP). With Liferay DXP, we asked ourselves, “How can we help companies do a better job of listening?” Liferay DXP helps your customers have a conversation with you, to make their needs heard and give you a chance to meet them.

It’s also important for the customer’s feedback to make an impact on your actual business operations. Liferay DXP isn’t just about surface level interactions. With our portal heritage, we’re able to integrate those interactions into your business operations, updating customer records, getting workflows going, and sending up-to-date information back to the customer.

And finally, in a world where customer data is increasingly being treated as a commodity to monetize, Liferay DXP seeks to give companies the tools needed to handle their customer’s data securely and sensitively. We want to encourage properly handling and processing data in a way that’s right by the customer.

Over the past 15 years, Liferay has been trying to find ways to make technology work better for people. As an open source company, we made sure the software we built met the needs of real users and customers. As a portal provider, we did this by matching people to the content and applications that suited their role in an organization.

And while making things friendly and easy for regular people, we also made sure to adhere to the stringent security requirements of our toughest customers.

We see Liferay Digital Experience Platform as the next logical step in our evolution as a company, and I hope that we’ve done a good job listening to your needs as we’ve designed our product.

 

Here’s Liferay’s official press release.

 

Advisors: Why The New SEO Is Actually All About Content Marketing

, ,

In part 1 of this series, we looked briefly at an overview of what Search Engine Optimization (SEO) used to be versus what Search Engine Optimization is now. One thing that we know for sure is that what used to work, doesn’t work anymore. One of the biggest game changers in SEO over the years has been content marketing.

The old SEO was largely focused on researching your target keywords and then building an SEO campaign around those focused keywords. It was understood that search crawlers looked for keywords in website content, and that it was most effective to use those keywords in titles, meta-descriptions and the first 100 words of an article. Content was created and those targeted keywords were inserted in all the right places. If you were an Advisor that was early to market, and there wasn’t a lot of competition around your keywords, chances are you would see some success.  Traditional SEO focused more on trying to rank high using target keywords and less on trying to fulfill the needs and requirements of the people using these keywords to make searches.

SEO used to be a strategy that was fairly easy to take advantage of. It didn’t take a rocket science to trick Google into ranking a poorly put together website high on their search results page.

But then…

Online competition increased, consumer awareness improved, and out went the days of a keyword focused SEO strategy.

Unlike old SEO strategies, the new SEO puts focus on value, quality, and engagement. Keyword research has become far less important than good content marketing and content creation. Today’s SEO is in large part a combination of creating and sharing great content. It has become about communicating with your current and future customers without trying to promote your Advisor services, a method of helping your prospects by teaching instead of directly selling. The idea is that if you are creating valuable content focused on questions and topics that are relevant to your business, and your client’s and prospect’s interests and challenges, your content should naturally contain the keywords for which you want to rank.

Google is now looking for more active engagement with your site’s content. This is why unique and valuable content is more effective than ever. High quality content offers Advisor’s clients and prospects unique and applicable information that they can engage with, like and share. If more people are referring and sharing your content, you have a better chance of getting ranked higher in search engines than if you were to solely target the ‘’right’’ keywords.  Additionally, creating high quality and unique traffic helps to drive more traffic to your website, drives client engagement and leads, and has a long-term effect for your web presence.

So, what are three of the most important things Advisors should be doing to get help drive traffic to their website?

  • A dynamic website – Search engines love websites that are constantly being updated with unique and fresh content.  When content is constantly updated that means that your website is always changing.  When Google spiders come to audit your site to see if anything has changed, they report their findings back to Google; they report back whether your website is of high quality (or not) as a result of whether it is constantly updated with new, unique, and quality content. A dynamic and constantly changing website is good for you because this not only means that Google will send spiders to your website more often, it also means that your website has a better chance of ranking for your targeted keywords.
  • Blog, blog blog! The new SEO is all about great content.  New content builds trust and keeps your visitors engaged and coming back. Your blog articles should be focused on quality and share-ability.
  • Be Active on Social Media! Social activity allows you to build links and engagement (likes, shares, tweets etc.) around your website content.
    • Infographics, E-books, Guides, Webinars, How-tos, Case Studies, Interviews, Research and Original Data, Reviews…are all great ways to share information and insights.

Today, SEO is in large part a byproduct of excellent and unique content. By taking time to invest in sharing and creating high quality content, you can educate your clients and prospects, and build a credible, industry-leading business in the process.

I think this is a win-win that we can all agree on.

Guide to Content Marketing

 

7 Things People Hate About Your Advisor Website Part 1

, ,

Whether it’s being interrupted, talking during a movie, or wobbly tables – we all have pet peeves that drive us absolutely mad. Just as pet peeves exist in the “real world”, they are also evident in the digital world too.

As a Financial Advisor, you should be aware of some of the pet peeves your prospects and clients may have about your website. In this 2-part series, we will go over 7 things people hate about your Advisor website and how you can avoid them.

 

1. It takes forever to load

Everyone is always on the go, including your clients. Can you recall a time when you got frustrated with a website because it took forever to load? Well, if your website is anything like that, your audience will feel just as frustrated as you did.

47% of consumers expect a web page to load in two seconds or less, and 40% abandon a website that takes more than three seconds to load (KISSmetrics).

If you want people to stick around your website, make sure that you’re putting the time in to optimize it. For example, use images that are sized for the web rather than print. This will help decrease a page’s overall load time.

2. It offers poor navigation

When someone lands on your website, do they know what to do? Are you leading them through your website or letting them navigate through it all on their own?  Are you providing your visitor with direction and a number of different progression points? Easy to follow navigation is not only good for customer experience, but can help you convert those leads into clients.

70% of small business B2B websites lack a call-to-action (Small Business Trends). A Call to Action (CTA) is a button or link that you place on your website to drive prospective customers to become leads. If the goal of your website is to create sales and get more business, then it is important that your website has effective CTAs.

Some quick and easy tips to improve your Financial Advisor websites navigation include:

  • Clear headlines
  • Jargonless copy
  • Concise CTAs

3. It’s littered with cheesy stock photography

You may already know that using images is great for SEO and grabbing (and keeping) your audience’s attention. So when it comes to picking the right images, cheesy stock photography is not the way to go. Picture this: someone lands on your website and the first thing they see are images like these:

Cheesy stock photo

Cheesy stock photo

Are these pictures really believable or even realistic? Are these even your employees? Images are great for clarifying or enforcing an idea to your visitors. However, generic stock photography doesn’t accomplish either of those things.

Try to use real pictures of real people at your company. If not, try to pick the best free, not-so-cheesy stock pictures. Using relevant and believable pictures on your Financial Advisor website will take your business a long way.

4. It contains a contact form but no contact information

A “Contact Us” form may seem like a great way to generate an opt-in email list, but to a potential client, this provides very minimal or even no value because there is no incentive for them to give you their information.

44% of website visitors will leave a company’s website if there’s no contact information or phone number (KoMarketing).

If a client or prospect has a one-time problem or request, they likely want help immediately. Having your contact information somewhere clear on the website, such as the footer or the contact page, is more useful to a client because it gives them a way to directly contact you. Whether it’s your email, phone number, or office location (ideally, all three), let people know how to contact you and make that information easily available to your clients and prospects.

 

Whether it’s in the office or in a digital space, you want to keep your current and future clients happy and coming back. As a Financial Advisor, you should continuously work to avoid these digital pet peeves to hone a positive digital customer experience. To learn more, check out part 2 of this series.

The Internet of Things Will Explode by 2020

,

By the year 2020, there will be 24 billion Internet of Things (IoT) devices installed around the world. In fact, it is predicted that every day in 2016, we will see 5.5 million new things get connected (TeamViewer). IoT has been labelled as The Next Industrial Revolution because it will change the way people live, work, entertain, and travel, as well as how governments and businesses interact with the world (Business Insider). It surrounds us in our everyday lives; from how we live to how we communicate. The IoT is a network of internet-connected objects that are able to collect and exchange data without requiring human-to-human or human-to-computer interaction.

Most people interact with IoT technology on a daily basis. Some everyday examples you may be using include:

  • Smart home devices such as smart thermostats
  • Wearable fitness trackers
  • Smart phones
  • Smart watches
  • Microchips

The impact of IoT is not limited to areas of our daily life as consumers and employees; it will also lead to innovative changes in the IT infrastructure that companies depend on. The following infographic, courtesy of Business Insider, dives into what IoT is and how rapidly this revolution is growing across several different industries.

The Internet of Things Will Explode by 2020 Inforgaphic

 

Recap of the 4th Liferay User Group Meetup

,

Veriday hosted the 4th Liferay User Group Meetup on May 3rd, 2016 at our office location. It was a successful evening full of insightful presentations and great company. A big thanks you to all of our clients and guests for joining us.

The 4th Liferay User Group Meetup

For those of you who missed it, the Liferay User Group covered the following presentations:

Kendra Flugeman, Account Executive from Liferay, spoke about the release of the highly anticipated Liferay Digital Experience Platform (Liferay DXP). The new platform is designed to help companies create and manage experiences that support end-to-end customer relationships. Liferay DXP will help digital innovation leaders to assemble a comprehensive view of the customer from separate systems, uses that insight to improve customer interactions, and integrates those interactions to the company’s operations.

Next up we had Eric Kirby, a Sales Engineer at Liferay, who walked us through a live demonstration of the new Liferay DXP Platform. If you’d like to see a demonstration of the new platform, please contact us and we will be happy to show you what the new platform is all about.

Lastly, Chris Lamoureux, COO of Veriday, and Gunther Bassler, Senior Solutions Consultant at Veriday, discussed the considerations that should be taken into account when deciding whether to upgrade to the new Liferay DXP; to upgrade or not to upgrade, that is the question. Chris and Gunther discussed when it would be a good idea to stay on Liferay 6.2, and in what scenarios it would be more effective to upgrade to DXP.

—————————–

For more information on any of the presentations, please don’t hesitate to contact us.

Stay tuned for details on our next Liferay User Group Meetup, or sign up for our newsletter to receive updates right to your inbox.

How is Content Marketing Changing Buyer Behaviour?

,

How is content marketing changing buyer behaviour?  In fact, content marketing is not changing buyer behaviour.

A brief history of Content Marketing

The truth is, content marketing has been around for a long time. It all began back in the late 1800s.  In 1895, John Deere started publishing a magazine called, “The Furrow”. The purpose of this magazine was to become a resource for his customers, and educate farmers on how to better manage their crops to become more fruitful business owners. John Deere published this magazine for the purpose of educating his target audience, not selling. By providing this magazine to farmers, John Deere wanted to become a thought leader and used content marketing to align farming with his expertise and brand. Clearly, this venture has been very successful for John Deere, which begs the question; was John Deere the original content marketer?

Traditional Marketing Vs. Content Marketing

If content marketing is not changing buyer behaviour, then what is? It is the distribution and accessibility of content that is effectively changing buyer behaviour.  The evolution of content marketing and the way it is distributed and accessed is changing the ground rules in marketing and sales. Traditional examples of content marketing which include direct sales, static websites, print advertising, brochures, press releases, catalogues, branded magazines, direct mail, radio, and more, are phasing their way out.

Traditional content marketing saw a gradual evolution from traditional content (hard copy) to digital and social content marketing. The evolution of content marketing has eliminated geographic constraints as consumers can now read and learn about anything online, and on their mobile devices, regardless of their location. ‘’Googling’’ has become one of the most popular words in the English language allowing online consumers to quickly and efficiently search for any topic under the sun- in less than one minute.

In 1993, we saw the birth of the e-book, which paved the way for corporations to create content and publish it to a wide audience. In 1998, blogging became popular and it wasn’t long until bloggers opinions and insights were regarded credible enough to make the news. In 2003, we started to get social with MySpace, which was soon surpassed by Facebook, Twitter and LinkedIn. Digital and social content marketing also includes content such as case studies, white papers, blogs, e-books, Infographics, Webinars, Podcasts, Google + and more.

What does the evolution of Content Marketing tell us? 

The emergence and growth of digital and social content marketing means buyers are being bombarded with content and information overload on a daily basis. So, what can we take away from the evolution of content marketing, and the content overload trend, and how does this relate to Advisors in the Financial Services industry? First, let’s look at some statistics that speak to the accessibility of content, and the importance of the new form of content marketing:

  • 92% start with a search engine when looking for a particular product or solution. (Cremarc, 2015)
  • 60% of the sales journey is completed before a customer makes contact with a sales person. (Hubspot, 2015)
  • 61% have an open mind when searching online. They do not know whom they will purchase from.(Cremarc, 2015)
  • 50% of buyers create a short-list before they get to the stage of engaging a sales person.(Cremarc, 2015)

The evolution of content marketing has taught us the importance of having an established online presence and content marketing strategy. Advisors can no longer differentiate by service, price, and performance. In a world where the majority of the sales journey is complete before a consumer speaks to a sales person, people are choosing to do business with you because of your specialized and unique thought leadership, that should be easily accessible online.  So, how can Advisors cut through the content overload?

  • Advisors need to create content that is unique, valuable, and of high quality, instead of promotional.
  • Advisors need to create content that is for the consumer, rather than for promoting the business.
  • Content needs to offer the consumer something that is new and valuuable to them.  Advisors’  content should help to solve their questions and challenges, and help do their homework for them.
  • Content should evoke conversations and make people want to share it.
  • Advisors need to use their content to become thought-leaders.
  • Create content that targets prospects at different phases of the buyers journey.

————————

Where do you think the future of content marketing will take us?

Guide to Content Marketing

 

Liferay Announces a Platform for the Digital Enterprise

, ,

This article originally appeared here on www.liferay.com

———————–

Liferay Digital Experience Platform helps improve customer experiences by bridging organizational silos and processes

LOS ANGELES, Calif. — (May 3, 2016) — Liferay, Inc., which makes software for enterprises, announced today the Liferay Digital Experience Platform (DXP), designed to help companies create and manage experiences that support the end-to-end customer relationship. With Liferay DXP, digital innovation leaders can enable every business unit in the enterprise to serve the customer consistently, by integrating deeply with business operations and building an understanding of the customer with every interaction.

“Businesses today are moving beyond a narrow focus on marketing to look at the whole experience of their customers,” said Edwin Chung, VP of Product Management for Liferay. “Liferay DXP helps companies present the right personalized experience for the moment: frustrated customers need help, not targeted offers, while a great service experience is an opportunity to upsell. By deeply integrating with the systems that support business units and processes, companies can act on customer sentiment and history to give customers the right resource or offer when they’re ready for it.”

A recent Forrester study* found that the No. 1 technical barrier facing digital experience leaders was inadequate integration with backend systems. Customers expect to have ready access to information locked in these systems, including order status, issues reported, profile information and a history of interactions. The brands that earn customer loyalties will be those that have all enterprise resources and departments available to help the customer. But while many CMS and DXP vendors use targeted content and offers to drive sales, they often fall short of nurturing the relationship with deeper interactions that tie into a company’s business operations.

With Liferay DXP, sales, marketing, support and service teams can truly work together for the customer. The Liferay platform assembles a comprehensive view of the customer from separate systems, uses that insight to improve customer interactions, and integrates those interactions to the company’s operations. Liferay DXP also enables partners and employees to interact with customers to influence sentiment and support the relationship.

Liferay DXP provides:

  • Flexible architecture for transformation: Liferay allows you to quickly implement digital strategy and adapt to new digital technologies with reusable microservices and integration with existing applications.
  • Experience management: Customer-facing business units that touch customers can design highly personalized experiences, from marketing campaigns to customer service processes, by targeting useful information, offers, and resources to user segments and individuals.
  • Single view of the customer: Liferay DXP creates a single customer profile aggregated from all of the customer’s interactions with the company, along with important data points such as customer sentiment, interests and significant conversions.
  • Engagement data: Improve customer experiences with access to engagement data such as video content views, click-throughs on targeted content, community activity and social metadata.
  • Support for innovative interfaces: DXP is designed to be used with modern UI and app frameworks favored by savvy front-end and mobile developers

For more information about the Liferay Digital Experience Platform, please visit liferay.com/digital-experience-platform.

Product Availability:

Liferay DXP will be available for purchase at the end of May 2016.

*Grannan, Mark, et al., “Vendor Landscape: Digital Experience Portals,” Forrester Research, Inc., January 4, 2016

—————————————-

About Liferay

Liferay makes software that helps companies create digital experiences on web, mobile and connected devices. Our platform is open source, which makes it more reliable, innovative and secure. We try to leave a positive mark on the world through business and technology. Companies such as Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations use Liferay. Visit us at www.liferay.com.

Advisors: Reach your Prospects by Posting at Optimal Times

, ,

More than 60% of Financial Advisors, who prospected on LinkedIn, successfully gained new clients as a result (source). As a Financial Advisor, having an online presence, specifically social media, is crucial to helping to convert prospects into clients and growing your business.

With almost 1.6 billion monthly active users on Facebook, 320 million on Twitter, and over 100 million on LinkedIn – being active on these social media giants needs to be part of your digital marketing strategy (source).

However, it isn’t just about flying by the seat of your pants and posting content whenever, wherever.  It is important to have a solid social media strategy in place. To find the most optimal time to reach your target audience, it’s going to take time and research. Think about:

  • What day and time are people the most engaged with your posts?
  • When do your posts reach the most people?
  • Is posting more frequently benefiting you or hurting you?

To get you started, take a look at this infographic by SurePayroll, which outlines when the best time to reach out to your audience is on several social media platforms. Keep in mind that this is not a one-size-fits-all formula; you will still have to do some of your own research, and analyze your own profiles to see what is working for you, and what is not.

 

Advisors: Reach your Prospects by Posting at Optimal Times Infographic