New Feature Announcement: Blogging and Event Promotion

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Advisors with Digital Agent websites can now use two new features to attract new visitors to their website; blogging and event promotion. They will now have the ability to blog on their website and the ability to promote upcoming client-facing events they are hosting. These two new features will help extend the capabilities of Digital Agent into an effective content marketing platform for financial and insurance advisors.

Start Blogging to Improve Your Search Results and Online Reputation
Users of Digital Agent can easily add a blog to their Digital Agent website, allowing them to communicate directly with their clients and prospects about relevant thought leadership topics.   According to a recent study conducted by The West Program, 77% of internet users say they read blogs regularly, which makes this feature an excellent way to establish yourself as a trusted advisor on your topics of choice in your industry.

Promote Upcoming Client Events
Hosting a golf tournament, client dinner or seminar?  Create events using Digital Agent, promote the event on your site, and collect RSVPs.  With this feature, your Digital Agent website becomes an even stronger communication tool and asset for your current customers.

“Both of these features align to our long term strategy of making Digital Agent a business asset and content marketing tool for financial and insurance advisors.” says Andrew Chung, VP Products, “With the changing landscape of both a regulated financial services industry and online investor trends, having a content rich website is becoming a requirement for financial advisors. Our goal is to provide them with a platform to follow through with such a strategy without worrying about some of the nuances of website setup and maintenance.”

If you’d like to see a demonstration of these new features or a full demo of Digital Agent, please contact questions@digitalagent.ca

New Interactive Widgets for Digital Agent!

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We’re excited to launch a number of different interactive widgets to our library!

Google Maps has never been so easy!

Have you always wanted an interactive Google map on your website that your visitors can use to find your exact location? Well, look no further. As long as you’ve correctly typed in your address in your approved profile, you can drag and drop a Google map anywhere and as many times on your website!

Interactive Google Map widget

Twitter Widget

Do you use Twitter to communicate with your audience? Digital Agent now has an easy-to-use tool that that enables you to add a Twitter widget to your website. Marketing and Compliance, don’t worry, each Twitter widget created using Digital Agent will go through an approval and vetting process before being published on a Digital Agent website.

Twitter Widget Example

Interactive and Mobile Ready Calculators

our brand new interactive calculators to our inventory of widgets! And yes, they’re mobile ready! Choose from 5 professional looking calculators that will exponentially enhance the attractiveness and usefulness of your website! These interactive calculators have been designed to increase your visitors’ time on site thereby increasing the likelihood that they’ll read your amazing content!

Interactive Savings Calculator

New Features: Pre-Approved Pages

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As of today, enterprise marketing users can continue to support their advisors web presence by using our newest authoring feature for Pre-approved pages. Yes, that’s right. With the help of enterprise marketing, advisor users can add fully populated pages to their website in 2 easy steps. Enterprise marketing support teams will create these pages with an easy-to-use drag and drop interface to design a web page and populate the page with content from the pre-approved content library.

This feature will go a long way in supporting an advisors journey through the creation and maintenance of their website and will also help to reduce the content review workload for enterprise compliance groups as this new feature requires the use of pre-approved content.

Pre-approved pages example

 

Manulife empowers Advisors to take control of their online presence with Veriday’s Digital Agent solution

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January 20, 2014, Toronto – Veriday, a leading digital marketing automation firm specializing in online brand transformation for investment advisors and financial institutions, has just deployed their Digital Agent marketing solution to Manulife Financial. In a relationship based business, Manulife understands that a robust online presence for advisors and insurance agents is no longer an option, but a must. Digital Agent enables advisors to easily take control of their online presence and become digital marketing experts.

“Clients and prospects today want online engagement. They want access to relevant and timely information and empowering our advisors with a comprehensive website solution to fulfill this need helps them to grow their practices and reach while strengthening existing relationships,”

Veriday’s Digital Agent is the result of over two years of in-depth research with professionals across the financial industry including major banks and boutiques. “Our goal was to build a solution for advisors to increase the return on their digital marketing investments while maintaining brand consistency and minimizing regulatory compliance risk. Working directly with marketing and compliance specialists during the development of Digital Agent, has ensured our platform is leading edge, robust, and intuitive to use,” says Marc Lamoureux, President and CEO, Veriday.

Digital Agent empowers marketing and compliance teams to push out well executed pre-approved content that help the advisor create a stronger online presence with minimal effort. The platform features drag and drop components such as financial calculators and access to a built-in library of professionally written content. Advisors can also author and create content for approval creating a website that is tailored to their practice. A digital marketing dashboard of robust data and analytics helps them easily gauge the impact of their online presence.

As the need for online and social media presence continues to evolve, Veriday is at the forefront of social trends and is already enhancing their platform to provide a central hub for integrating all of the advisors’ marketing efforts including social engagement, eNewsletters and digital campaigns.  “It’s an exciting time as the financial services industry has realized that they must help advisors adapt to changes in client online engagement. Digital Agent is also mobile ready which has become critical as investors are embracing this technology. Best of all, our underlying platform is based on standard enterprise technology which ensures that integration with dealer systems is cost effective and efficient,” notes Lamoureux.

Announcing French Language Support

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Parlez-vous Français? If you do the I have some news for you. French language support is here, and it’s here to stay.

Digital Agent now has the capability of fully supporting the creation of both a French and English website. Digital Agent’s French support allows advisor users to author content in both French and English without compromising a visitor’s user experience to the website. Visitors can toggle between the two languages to suit their browsing needs.

Pre-approved content features have also been enhanced to accommodate for French. This means that content stored in the pre-approved content library and subsequently used on advisor websites can also be bilingual in nature.

What about creative corporate artifacts? No problem, Digital Agent gracefully handles French logos, standard footer elements like links and disclaimers and can even handle other colour palettes if needed.

Stay tuned for more languages that will be added in the coming months!

If you’d like to see a demonstration of this new feature or a full demo of Digital Agent, please contact questions@digitalagent.ca