Wood letters of SEO and definition on wood background
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SEO Basics

What is SEO? SEO stands for “Search Engine Optimization”. It is the process of organically optimizing the content on your website to position your website higher in the rankings when searched by a customer. Search engines (e.g. Google,…
9 Characteristics of Successful Content
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9 Characteristics of Successful Content

Creating engaging content can be a difficult task for any marketer. However, there are several steps that you can take to ensure your content experiences the most success possible. To get the best return from the time and resources invested…
10 Technology Trends & Predictions You Should Pay Attention to in 2017 (Part 2)
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10 Technology Trends & Predictions You Should Pay Attention to in 2017 (Part 2)

Welcome to Part 2 of our 10 Trends To Watch: 2017 series. In part 1 we talked about some technologies that have the potential to disrupt markets and a business model that appears to be on the rise. In this article, we’re going to talk about…
10 Technology Trends & Predictions You Should Pay Attention to in 2017 (Part 1)
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10 Technology Trends & Predictions You Should Pay Attention to in 2017 (Part 1)

Another year  is upon us and another year of trends are soon to unfold. In 2016 we saw the proliferation of wearable technology, “Smart” homes, cyber attacks and 3-D printing. What will hit it big in 2017? This year appears to be the…
Financial Advisors: Beginner's Guide to Improving your Website’s Local SEO
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Financial Advisors: Beginner's Guide to Improving your Website’s Local SEO

Local SEO is one of the most important (and free!) online activities that you can do when building an online presence for your business. As a Financial Advisor, it is critical that you are found by your local market. By searching just one phrase,…
8 Common SEO Mistakes that Advisors are Making (and how to avoid them)
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8 Common SEO Mistakes that Advisors are Making (and how to avoid them)

As a Financial Advisor, you want your website to be optimized for search engines so that you can be easily found by prospects. The last thing you want to do is spend hours on end creating website content only for it to go unnoticed. However,…
The Road to Local Search Engine Optimization (SEO) Success
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The Road to Local Search Engine Optimization (SEO) Success

On the path to marketing a business, people can lose sight of their local audience. According to a study done by the National Public Radio, localized content had 6 times more Facebook shares than non-localized content. From increasing your website…
Financial Advisors: Is an SEO firm for you?
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Financial Advisors: Is an SEO firm for you?

According to imFORZA, 93% of online searches begin with a search engine. As a Financial Advisor, it is important to utilize this powerful tool to your advantage. When users search through Google, 18% of organic clicks go to the first link that…
Advisors: Why The New SEO Is Actually All About Content Marketing
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Advisors: Why The New SEO Is Actually All About Content Marketing

In part 1 of this series, we looked briefly at an overview of what Search Engine Optimization (SEO) used to be versus what Search Engine Optimization is now. One thing that we know for sure is that what used to work, doesn’t work anymore.…