Power Up Your LinkedIn Profile
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Powering Up Your LinkedIn Presence For Success

Your LinkedIn profile has so much potential to be your strongest marketing tool if leveraged correctly. By having a professional completed profile with unique content written, advisors can differentiate themselves. 1. Where does LinkedIn Fit…
How Financial Agents Can Thrive Using Social Media
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How Financial Agents Can Thrive Using Social Media

Social media has become one of the most popular tools at a marketers disposal. Nearly every business has at least one social media channel, usually one or two of the big 3: Facebook, Twitter, and LinkedIn and with good cause. 64% of Twitter…
How Warmth and Competence Affect Customer Perceptions
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How Digital Experiences Create Personal Connections

According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. This shift means, to stay competitive and retain your customer base, your brand will need to work towards providing…
LinkedIn, Facebook, and Twitter Ads: What’s the Best ROI?
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LinkedIn, Facebook, and Twitter Ads: What’s the Best ROI?

This post was authored by Claire Akin and originally appeared here on GuideVine. ------------------ Facebook is the third most visited website in the world, with U.S. Facebook users spending 40 minutes per day on the platform — almost…
The Irony of Social Selling in the Digital Area
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The Irony of Social Selling in the Digital Area

Social selling in the digital area occurs when salespeople use social media to interact directly with prospects. It involves developing relationships by interacting with prospects on social platforms such as Facebook, Twitter or LinkedIn. Social…
Social Selling is Not the Same as Social Media
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Social Selling is Not the Same as Social Media

Social selling is defined by LinkedIn as: “leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” Now, for many salespeople this seems intuitive, “How else…
The Importance of Digital Marketing In Financial Services
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The Importance of Digital Marketing In Financial Services

Fundamentals are important in anything you do. As Jim Rohn, author, motivational speaker and mentor to Tony Robbins, once said: “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic…
Do Financial Advisors Need LinkedIn Premium?
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Do Financial Advisors Need LinkedIn Premium?

This post was authored by Claire Akin and originally appeared here on GuideVine. We know that LinkedIn is a powerful networking platform for advisors, given that one in three professionals worldwide have profiles. The Pew Research Center…
Ignoring LinkedIn is Hurting your Advisory Firm
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Ignoring LinkedIn is Hurting your Advisory Firm

According to The Wall Street Journal, “At Social Media High, Facebook is the all-star quarterback, Twitter is the school paper’s editor in chief and Snapchat is the mysterious, Harley-riding transfer student. That makes LinkedIn the nerd…